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Showing posts from April 25, 2018
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3 lessons learned from 365,000 Amazon furniture & home goods product pages

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my work at Salsify, I noted a few overarching lessons.Top-performing products generally have product pages that quickly give consumers a robust view of what they might buy — particularly through imagery and reviews.And perhaps most importantly, many home goods and furniture product pages across price points possess the bare minimum from a content perspective. For brands in this space that are willing to commit to improving their product pages, there is ample opportunity to outflank competitors.Lesson #1: Focus on review counts, not so much on ratingsWithin the report, we examined the average description length, bullet count, image count, ratings and review count of products within a specific price point segment. These were $49.99 and under, $50 to $199.99, …

Twitter updates TOS and privacy policy to comply with GDPR

Twitter announced changes to its terms of service (TOS) and privacy policy in a blog post Tuesday morning.The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying with the General Data Protection Regulation (GDPR). The post was written by the company’s data protection officer, Damien Kieran.[Read the full article on MarTech Today.]The post Twitter updates TOS and privacy policy to comply with GDPR appeared first on Marketing Land.

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2018 Stackie Award winners: The most impactful martech stacks this year

The MarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners of the 2018 Stackies. The Stackie Awards are given each year at MarTech to acknowledge the most noteworthy marketing stacks in the industry.Companies enter a visualization of their martech stack in a single slide. For each free entry received, MarTech gives $100 to a charity. This year, the conference gave $5,400 to Girls in Tech.[Read the full article on MarTech Today.]The post 2018 Stackie Award winners: The most impactful martech stacks this year appeared first on Marketing Land.

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Reports: Fake reviews are a growing problem on Amazon, Google

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting.A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread problem on Amazon. According to the report:[F]or some popular product categories, such as Bluetooth headphones and speakers, the vast majority of reviews appear to violate Amazon’s prohibition on paid reviews . . .Many of these fraudulent reviews originate on Facebook, where sellers seek shoppers on dozens of networks, including Amazon Review Club and Amazon Reviewers Group, to give glowing feedback in exchange for money or other compensation. The practice artificially inflates the ranking of thousands of products, experts say, misleading consumers.The Post says “many of these fraudulent reviews originate on Facebook.” Accordingly, fake review solicitation becomes a…

New date! Customer data strategies & identity resolution webinar

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value.Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits in silos? Can we scale what we know about our customers?Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies.Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital Marketing Depot and sponsored by FullContact.The post New date! Customer data strategies & identity resolution webinar appeared first on Marketing Land.

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At this year’s MarTech Conference, trust takes a starring role

Former New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference. “How are you going to treat that [personal] data with the respect it deserves, just as you would treat the person [it represents] with respect?”That question from RSA Security CMO Holly Rollo, during the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme for marketers this year.The last 12 months, of course, have seen preparation for the EU’s General Data Protection Regulation (GDPR), the Facebook/Cambridge Analytica scandal, moves by Google and Apple to further diminish the role of third-party cookies and the launch of inexpensive fake video tools, among other major developments affecting personal data and trust.[Read the full article on MarTech Today.]The post At this year’s MarTech Conference, trust takes a starring role appeared first on Marketing Land.

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Scott Brinker unveils his most populous Marketing Technology Landscape yet

On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape.That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms.Brinker, the lead author of this annual exercise, is Conference Chair of our MarTech Conference, which is now taking place in San Jose, California, and which was the venue yesterday morning for the unveiling of this year’s Landscape.The atomization of the Landscape appears to be inevitable. The new version has 27 percent more logos than last year’s. In all, the current Landscape shows 6,829 marketing solutions from 6,242 vendors in 48 categories.[Read the full article on MarTech Today.]The post Scott Brinker unveils his most populous Marketing Technology Landscape yet appeared first on Marketing Land.

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Segment employs its hub position to implement GDPR deletion or suppression requests

Segment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do all that integration.As part of its interconnection service, it offers a customer data platform that can act as a single point of reference for customer data used by those tools.This week, the San Francisco-based firm is using its central position to help implement several key requirements of the upcoming General Data Protection Regulation (GDPR). When a data controller is so requested by a consumer, Segment can act to delete user data or to end any subsequent user tracking (suppression), thus cutting off that flow of personal data to the ecosystem of tools it supports.[Read the full article on MarTech Today.]The post Segment employs its hub position to implement GDPR deletion or suppression requests appeared first on Marketing Land.

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Why do we overcomplicate link building?

People regularly ask me what tactics and strategies I can share with them about link building.When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long faces. I don’t have any top-secret methods for finding good linking partners, creating great content or forming a connection.To me, building links is pretty simple and always has been. It’s just that some parts of it can be tough.Execution can be toughWhile link building is a simple concept, campaign execution can be complex.Finding good sites takes an enormous amount of time. Researching can take forever, and taking time to establish a working relationship can be highly frustrating.In fact, the “relationship” part of linking may be the most difficult part of search engine optimization (SEO) I’ve done because it relies on the cooperation of other people.Link building can be incredibly fun at times and mind-blowingly dull at others. You can’t sit around and wait …

GDPR: ensuring your website is secure

In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits.With GDPR now only a month away, businesses across Europe are gearing up for what will potentially be one of the biggest shifts in data privacy laws since the 2003 CAN-SPAM Act.Businesses will face fines of up to €20 million if they do not comply with new legislation and processes, that ultimately put users in control of who, how, and where their personal data is stored.A key part of GDPR is the business’ responsibility to secure customer data and websites to prevent data breaches, phishing, and other forms of malicious online activity.Estimates show that WordPress is used by 25–40% of the internet, depending on which source you read, and given its widespread popularity and usage, it is a prime target for hackers.A recent research study conducted by cybersecurity monitoring platform CyberScanner, they scanned 93,930 Wo…

Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:7 ways protections for online content are being eroded
Apr 24, 2018 by Wesley Young
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections.Facebook now letting users appeal posts that were removed for violating content standards
Apr 24, 2018 by Amy Gesenhues
For the first time ever, Facebook has published the guidelines its internal teams use to decide what content is allowed on the site.YouTube removed more than 8M videos for violent & extremist content during Q4 2017
Apr 24, 2018 by Amy Gesenhues
YouTube says it’s making strides in protecting viewers from abusive content, but brand safety is still not 100%.Sharpen your digital marketi…

7 ways protections for online content are being eroded

Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society.In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted problem, created by Backpage.com, and the large publishers backed off.But many are still concerned about the impact the change will have on the internet. Additionally, more direct threats have been ongoing for some time, mostly on the state and local level, which have the potential to significantly disrupt all kinds of online content including local advertising. Then there was Facebook CEO Mark Zuckerberg’s testimony before Congress, during which he seemed to acknowledge that the social network can and should take responsibility for the …

Facebook now letting users appeal posts that were removed for violating content standards

For the first time ever, Facebook has released the guidelines its internal content review teams use to determine whether or not to remove a post for breaking community standards. Not only is the site offering a window into how it decides what stays up and what gets removed, Facebook is opening an appeals process for users to request a second opinion if they believe one of their posts has been taken down by mistake.“Our policies are only as good as the strength and accuracy of our enforcement — and our enforcement isn’t perfect,” writes Facebook’s VP of global policy management, Monika Bickert, in a blog post announcing the company’s internal enforcement guidelines.Right now, the appeals process will only apply to posts that were removed for nudity, sexual activity, hate speech or graphic violence, but the site says it plans to “build-out” the appeal process during the coming year.If Facebook removes a photo, video or post, it will alert the user that the content was removed for violat…