Skip to main content


Showing posts from April 26, 2018

Report: Millennials least influenced by retail advertising, most active tech adopters

It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology.The new Euclid report (registration required), based on a survey of 1,500 US consumers in March, is called “The Store of the Past Meets The Shopper of the Future.” It argues that Gen Xers and Baby Boomers are more closely aligned with one another than either group is with millennials. Overall, millennials are much more inclined to use technology throughout their purchase journey and have different expectations of retail experiences, including in-store.Use of buy online pick-up in storeSource: “The Store of the Past Meets The Shopper of the Future,” Euclid (2018)Millennials appear to be less focused on or impressed by basic retail competencies than Boomers and Gen Xers, who emphasized checkout wait times, inventory availability and simple returns as their top priorities for reta…

The conflicted marketer’s take on AMP for Gmail

Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email content without leaving Gmail.AMP is Google’s open-source framework designed to help publishers develop rich mobile pages, which is intended to make pages load faster and improve the overall web experience. AMP has received mixed reviews from developers, as many think Google (much like Apple) is trying to introduce more control for themselves.Now, Google is bringing this technology to Gmail, stating that it will “create more engaging, interactive, and actionable email experiences.” Google claims the goal of bringing AMP to Gmail is to give email users the ability to take action within emails. For example, users could fill out questionnaires, schedule meetings or book reservations without ever leaving Gmail. On top of that, AMP for Gmail will also allow email content to be kept current when viewed by subscribers.Assuming Google follow…

Why campaign structure is the killer competitive advantage

When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be.There is nothing wrong with that approach, as you would expect that any agency worth their salt would know best practices. However, all too often best practices are overlooked. The most effective change that can be made when taking over a new campaign–and even after managing for a while–is revisiting campaign structure. This might be the most basic detail of all, but it is critically important.Google rewards relevancyAs you know, Google changed the game when it introduced Quality Score into the bidding equation, and this remains a huge factor today. If you consider that you can’t control the number of advertisers in the auction, and you can’t stop someone from having deeper pockets than you, then how can you beat them? Quality Score.Quality Score is hea…

How to Backup your Gmail Inbox to another Gmail Account

Looking for an easy way to backup your Gmail messages? The Download Gmail add-on automatically saves a copy of your Gmail emails and file attachments to your Google Drive. You can then use the Drive client to backup the files saved in Drive to your local Windows PC or Mac.The little downside with this approach is that Gmail and Google Drive share common storage space. So if you archive an email thread that contains, say, a 10 MB file attachment, the email will end up consuming 20 MB overall space in your Google Storage (10 MB in Gmail and another 10 MB in Drive).Move Gmail Data from One Google Account to AnotherIf your current Gmail account is running low on storage, you can consider using a new Gmail account to backup your existing emails and then delete the bulky mails from the primary account to make space. There are no addons to install and the Gmail-to-Gmail transfer happens directly in the cloud.Let’s get started.Create a new Gmail account for backup, go to Settings, select the …

How to Copy Email Messages from GSuite to a New Gmail Account

Your current organization uses GSuite, formerly knowns as Google Apps, with Gmail for email. You are moving to another company and would like to archive all your existing email messages before they are permanently deleted from the Google servers.Our previous email migration guide discussed ShuttleCloud, a service built into Gmail that uses Gmail APIs to copy your emails from one Gmail account to another. That approach will, however, not work when you are transferring emails from GSuite to a standard Gmail account.How to Copy GSuite Emails to another Gmail AddressStep 1: Enable POPIn your old Gmail (GSuite) account, go to Settings, click the Forwarding and POP/IMAP tab, choose Enable POP for all mail in the POP download section and save your changes.Step 2: Generate passwordWhile modern apps work with the OAuth protocol that do not require you to share your Gmail password with third-party apps, the POP3 protocol needs your password in plain text to download your emails.While you are lo…

New Gmail features are on the way, including a confidential mode that lets users expire messages

Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements.The latest updates include a “nudging” feature that will remind users to respond to messages, high-priority notification options, unsubscribe suggestions for newsletters that users aren’t reading, and “smart replies” (previously only available on mobile) on desktop, a feature designed to help users respond to messages more quickly.There is also a snooze feature that lets users put off emails until they have time to respond, and it includes small navigational tweaks like the ability to open an attachment without opening the email or to send an RSVP to a meeting invite while hovering over a message.Snooze emails and open attachments without opening an emailAmong Gmail’s latest updates, the most interesting feature may be the new confidential mode that lets users …

Reddit’s native ads are now available in the Android app

Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month.The Android Promoted Post user experience mirrors the existing one for iOS. It features upvotes and downvotes and has comments enabled. Advertisers can also target by subreddits and interests, location, time of day and device type.There are also exclusion options for locations and subreddits. Images have also become available as an ad creative type, with video ads being tested by select managed advertisers.This latest move helps Reddit monetize traffic from its over 300 million users. The company says it has seen more than a 300 percent increase in click-through rates since launching Promoted Posts on iOS.The post Reddit’s native ads are now available in the Android app appeared first on Marketing Land.

via Marketing Land

Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook continues to refine its app data & ad-targeting safety measures
Apr 25, 2018 by Amy Gesenhues
The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies. 3 lessons learned from 365,000 Amazon furniture & home goods product pages
Apr 25, 2018 by Andrew Waber
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Twitter updates TOS and privacy policy to comply with GDPR
Apr 25, 2018 by Robin Kurzer
The social media company joins other large companies updating their policies to comply with the sweeping EU legislation. 2018 Stackie Award winners: The most impactful martech stacks this year
Apr 25, 2018 by Robin Kurzer
Scott Brinker announ…

Facebook continues to refine its app data & ad-targeting safety measures

Facebook continues to shore up its user safety measures on a number of fronts. Yesterday, the site announced several changes to its API platform and released a new statement on all the ways it makes ad targeting more “safe and civil.”According to a post on the Facebook Business blog, the site has been working with experts in privacy, data ethics and civil rights, along with charitable and advocacy organizations, to keep advertisers from misusing Facebook’s ad targeting capabilities, specifically the ability to discriminate by using exclusion targeting.Last December, Facebook halted ad targeting that made it possible to exclude racial groups after ProPublica revealed the site’s ad-targeting options could be used to discriminate against ethnic groups.Ad targeting updatesNow, when Facebook identifies an advertiser running a housing, employment or credit-related ad campaign, the advertiser must certify that they are complying with the site’s anti-discrimination policies and with anti-disc…