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Showing posts from April 28, 2018

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it.E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence.Data surrounds you. But here’s the rub: If every data point doesn’t track to a business goal, the numbers can easily jumble into chaos and obstruct decision-making.That’s the problem with the people-data relationship today. We often lack strategic plans for using data, and we end up tracking information that isn’t relevant to business goals. If you feel daunted by data, that’s a sign you don’t have a strong plan for operationalizing it.[Read the full article on MarTech Today.]The post You vs. data: Where people fit in modern retail marketing strategy appeared first on Marketing Land.

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Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Sprinklr adds AI to its customer experience platform
Apr 27, 2018 by Barry Levine
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care.Customer acquisition on social media — with your own data
Apr 27, 2018 by Brian Handly
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
Apr 26, 2018 by Greg Sterling
The company posted 50 percent ad-revenue growth; 91 percent was mobile.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Why attribution can be overrated & create unintended consequences
Apr 27, 2018 by Scott Vaughan
Sure, attribution can be helpful, but …