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Showing posts from April 30, 2018

Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

As Scott Brinker’s recently unveiled Marketing Technology Landscape shows, the number of vendors in this space is still booming. That boom now has some numbers attached to it, in Forrester Research’s first report specifically about marketing technologies and services. “ The US Marketing Technology and Services Outlook, 2017 to 2022 [fee required],” which excludes media spend, found that spending in this space will reach more than $122 billion by 2022, about a 20 percent increase over today. And, indicating that Brinker’s eye-straining landscapes will become even more difficult to read, the report expects more “newcomers, fragmentation, and category blurring” as channels and budgets increase. [Read the full article on MarTech Today.] The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on Marketing Land . via Marketing Land

YouTube announces more moves to chip away at TV ad budgets

For years, digital platforms have courted TV advertising budgets , first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is now its fastest-growing screen in terms of watch time, with over 150 hours viewed per day. “We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube,” said Debbie Weinstein, managing director for YouTube/Video Global Solutions, in the announcement . On Sunday, YouTube announced several initiatives to help advertisers reach TV screen viewers. YouTube TV to sell ads through Google Preferred network YouTube says its own paid streaming service that packages content from network a

Consumers lose trust in businesses with inaccurate NAP

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search Ranking Factors survey found, NAP (Name, Address, Phone number) details in business listings and online directories are still considered fourth most important for ranking in the local pack and fifth most important in localized organic rankings. But not everything is about rankings: accurate citations are still a foundation tactic for any business, as they increase online visibility by placing businesses in the listings and directories in which potential customers are looking for them. That’s if they are accurate. What happens if they’re not? Recent research by BrightLocal, in the Local Citations Trust Report 2018 , sought to answer this question by polling 1000 US consumers on how they feel and behave