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Showing posts from May 3, 2018

Considering a social media management platform? Compare 18 leading vendors

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity.Finding the right social media management software is a complicated process. How do you decide which one is right for your organization?MarTech Today’s “Enterprise Social Media Management Software: A Marketer’s Guide” provides a framework for deciding if you need and social media management software, details the capabilities of the leading platforms, and compares offerings from leading vendors.In this guide you will learn:Who the key players are in the market.What you should look for in a social media management software solution.How recent social media and marketing trends are impacting this market.Visit Digital Marketing Depot to download “Enterprise Social Media Management Software:…

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday.Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger platform was introduced in 2016.In an announcement and update on his Facebook blog, David Marcus, vice president of Messenger, touted the tool’s current success: “To date, there are over 300,000 active bots on Messenger … that’s 4x the amount of messages exchanged since just last year.” The post said that 1.3 billion people use the service each month.Get ready for ARFacebook will soon let businesses create branded augmented reality (AR) experiences for their customers to access through their cameras in Messenger. The company announced this feature in closed beta and said it will let “people get valuable, instant feedback about purchases, customizations, and more, without ever needing to set foot in a sto…

Google AdSense updates impression metrics, but earnings should not be impacted

Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.”Google AdSense is going from served impressions to downloaded impressions for measuring when to count an impression. Google states:Served impressions are counted at the point that we find an ad for an ad request on the server.Downloaded impressions are counted for each ad request once at least one of the returned ads has begun to load on the user’s device.Google said this move will “improve viewability rates, consistency across measurement providers, and aligns the impression metric better with advertiser value.”For example, if an ad failed to download or if the user closed the tab before it arrived, it will no longer be counted as an impression. As a result, some AdSense users might see decreases in their impression counts, and corresponding improv…

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter

Snap Inc. released its quarterly earnings for Q1 2018, reporting $230.7 million in total revenue for the first quarter of the year.Year over year, Snap’s total revenue saw a 54 percent jump — but revenue was down compared to the previous quarter, when it reported $286 million in Q4 2017.CEO Evan Spiegel attributes the loss in revenue to the company’s decision to roll out a major redesign of the app this quarter — separating user content from creator content.“As we have mentioned on our past two earnings calls, a change this big to existing behavior comes with some disruption, especially given the high frequency of daily engagement of our community,” says Spiegel.The CEO says the company is starting to see early signs of stabilization for its iOS users since the redesign, but the platform still has work to do for Android users.[Read the full article on MarTech Today.]The post Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter appeared first on Marketi…

Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website. Today, whether it’s responding to a question in an answer box or prompting us to make a restaurant reservation after a local search on mobile, Google is increasingly trying to answer queries in the SERPs immediately, negating the need to click further.These rich features are dominating the search landscape more and more. And they are forcing us to adapt how we maintain our visibility online and how we get users to click through.My recent article 5 ways to make your website stand out in the SERPs went into some detail about producing content that makes the most of the opportunities Google’s increasingly rich feature-led results pages offer. But as Nicolay Stoyanov wrote in his 2016 guide to key phrase research ‘Keywords are the backbone of SEO’, I think this is still the case, even th…

Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook unveils new analytics features, including a tool to track the omnichannel journey
May 2, 2018 by Robin Kurzer
The social media company made this announcement — and many others — at F8, its developer conference in San Jose.Searcher intent: The secret ingredient behind successful content development
May 2, 2018 by Dave Davies
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.Look Ma, no keywords! Phrase-free AdWords campaigns are here
May 2, 2018 by Andy Taylor
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.How to use good ol’ PPC to support fun and creative br…