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Showing posts from May 5, 2018

Marketing Day: Instagram’s new payment feature, augmented reality games & Google Assistant

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Using machine learning to get more value out of your Facebook campaigns
May 4, 2018 by Laura Collins
Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance.Instagram testing a booking & payments feature it first announced more than a year ago
May 4, 2018 by Amy Gesenhues
For now, the feature is available to a limited set of partners and businesses on Instagram.Augmented reality games: Will this summer’s releases be booms or busts?
May 4, 2018 by Adam Dorfman
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.Google betting its Assistant can close the wearables gap with Apple
May 4, 2018 by Greg Sterling
New Assistant cap…

Using machine learning to get more value out of your Facebook campaigns

If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users.Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared.  A handful of large brands such as Mozilla and Commerzbank have taken a stand against the platform over security fears.But amidst all the doom and gloom, we marketers shouldn’t lose sight of the fact that data, when used appropriately and securely, is a gift. It allows us to run campaigns that are both highly effective for advertisers and relevant to users, thereby minimizing the number of annoying or useless ads they’re bombarded with on a daily basis.But that rich data isn’t solely used for targeting purposes. When running Facebook ad campaigns, you’re presented with a host of automated optimization options which, used correctly, can help you to run more efficient and effective ad campaigns.Let’s look…

Instagram testing a booking & payments feature it first announced more than a year ago

Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature is only available to a limited number of partners and businesses on Instagram — one being Resy, an online reservation app for restaurants.The social platform first announced it would be rolling out the feature last March. At the time, Instagram said it was working on a way for users to book services via a company’s business profile on the app — but now that the feature is live, tests show it also includes a payment option.Users can register a debit or credit card through their Instagram profile and set up a security code with it, making it possible to send payments without ever leaving the app, according to TechCrunch. Instagram told TechCrunch it has plans to expand the payment option to items like movie tickets.Instagram has gradually been working on more commerce options for brands on the platform. Last m…