It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data. Integrating the data housed in multiple systems has become a huge challenge.Demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environmentsMartech Today’s “Integration Platform as a Service (iPaaS): A Marketer’s Guide” examines the market for Integration Platform as a Service tools and what you should expect when implementing this software in your business. This 52-page report is your source for the latest trends, opportunities and challenges facing …
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