Skip to main content

Posts

Showing posts from May 9, 2018
Instapage

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site.This week, the Boston-based company is releasing a survey that finds retargeting isn’t working as well as it should.“The Reality of Retargeting” study digested responses from more than a thousand US-based consumers selected through Google’s consumer survey tool and more than a hundred US-based retail and e-commerce ad execs. The consumers made an online purchase in the last six months and previously noticed retargeted ads, while the advertisers work at e-commerce firms or retailers and have the title of director or above.And, according to the report, “Everyone agrees retargeting is broken.”[Read the full article on MarTech Today.]The post Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches it…

Two kinds of video ads help break through the dilemma of interruptive marketing

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret.That Secret, of course, is that few people actually watch most content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City, Head of Market Development Frank Maguire from native ad platform Sharethrough highlighted the bad news.Eighty-six percent of viewers skip TV ads these days, Sharethrough said, citing a YouGov study for Deloitte. Eighty-seven percent use a second screen while watching TV, particularly during commercials, per Accenture. Ninety percent skip pre-roll ads, says ORC International.But that’s only half of the bad news. Here’s the rest: About three-quarters of video ad budgets are spent on these kinds of interruptive TV and pre-roll ads, per the Zenith Advertising Expenditure Forecasts.[Read the full article on MarTech Today.]The post Two kinds of video ads help break through the dilemma of interruptive marketing appeared first on Ma…

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV

Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new season of upcoming programs to advertisers and others — there were three key takeaways:YouTube, the world’s biggest showcase of video micro-targeting in a zillion-channel universe, is now settling into a role of focusing around pop stars as a kind of online MTV, but with a platform for the farm team.If brands are still struggling with the question of whether they should wear their social responsibility on their sleeve, several presenters — Meredith Publishing, Group Nine and especially Digitas — are not. Again and again, they pitched the anti-TV idea that young viewers want programming that moves them to do something about the world.And, after a couple of sputtering decades, interactive TV is finding its footing with an explosion of creative video ideas, AI-managed ad targeting and multiplatform incarnations that blend together into single, interwoven…

Beyond keywords: What really matters in SEO content

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world.Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important that a new sub-industry has squeezed its way into the search engine world: SEO content writing.Otherwise referred to as “SEO copywriting,” SEO content writing has a bad reputation for being chock-full of keywords and little else. Though this may be more of a stereotype than reality, there is something to be said for going beyond keywords to write high-quality content that attracts new customers AND is SEO-friendly.What’s the deal with ‘high-quality’ content?The focus is typically on “high-quality” content — a term that becomes more subjective by the minute. It leads to questions likeWhat really makes SEO content “high-quality?”Is it measurable?More importantly, can it be recreated again and again?The s…

Ask the SMXpert: Keyword research and copywriting

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018.The following Q&A is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine Churchill, with an introduction by moderator Debra Mastaler.Moderator Debra Mastaler: Well-known for her in-depth knowledge of keyword research and online marketing, Christine is one of the few well-rounded search professionals with equal knowledge of search engine optimization (SEO) and pay-per-click (PPC) tactics.She has been a working in the search industry since 1998 and has worked with some of the biggest brands in the world. Her biggest tip for search marketers today? “Be well-rounded and keep learning.” Wise words.Question: For businesses that have multiple locations in different states across the US, how can you find keywords specific to different regions? (The assumption seems to be that we all use the same words across the country, …

Registration for MarTech is open!

Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston.MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world. Connect with thousands of marketing technology experts who attend to learn, share and network.Here’s a look at what’s in store…If that sounds like your cup of tea (I know, bad Boston pun), register now to lock in the lowest rates: just $1,595, $450 off on-site prices! You’ll gain access to conference sessions, networking events, marketing technology vendors in the Expo Hall, hot meals, WiFi and more. Be sure to secure your lodging when you register before the nearest hotels book up!Want to learn more before registering? Check out details on what to expect and why you should attend!Hope to see you in Boston!Psst… Nearly 200…

Is Google Analytics compliant with GDPR?

GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data.Google Analytics will act as the data processor and your organization as the data controller since your organization is in control of what data you send to Google Analytics once the Universal Analytics tracking code implementation is up and running.This article will explore the steps Google Analytics is taking to become GDPR compliant, as well as what your business can do to make sure you too are compliant with GDPR.What steps is Google taking?Google recently released a statement declaring their commitment to compliance with data protection laws in line with GDPR. Google went on to explain that they have measures in place relating to privacy and data processing. For a comprehensive look at Google’s processing terms, you can learn more by reading their Google Ads Data processing terms, which is set to …

How to Manage Work A Team Effectively Who Works From Home

Working in a team is always beneficial either together or virtually. Most of the bloggers have a virtual team working for them, may be from different cities or even countries.But for many of them, it becomes difficult to manage virtual team members because blogging team have creative people like designers, writers, etc. thus to keep them motivated and to monitor their skill is a big task.At ShoutMeLoud blog network also, we do have a virtual team and here are few practical tips which make it easy to handle the virtual team.How to manage Work from home team effectively:From team to a big family:When we work in the office, it’s easy to get a feeling that we are working as a team, but virtually it’s quite tough to get that feeling. Thus, if you have a virtual team, make sure that as a leader you properly convey that you can care about them and they are valuable.Set the realistic goals, deadlines and keep emailing about feedbacks or reports to the entire team. This will give a constant fe…

Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdWords

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How to turn a boring email into an irresistible link pitch
May 8, 2018 by Gisele Navarro
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.How dynamic creative will (finally) reach the tipping point
May 8, 2018 by Joe Sabol
Despite widespread agreement about the benefits of dynamic creative, it’s never really taken off in display. Contributor Joe Sabol explains why and how that’s about to change.Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
May 8, 2018 by Amy Gesenhues
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app.What is ‘Integration…

How to turn a boring email into an irresistible link pitch

Link building starts with an email between two people.More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her.Now add the fact that she probably has 30 or more unopened emails sitting in her inbox. How will your email catch her attention?Let’s say you wrote an eye-catching subject line that made her open your email immediately. Does that guarantee she’ll read through your email and give you a link?Not quite.She doesn’t know you, she doesn’t owe you anything.  If you want to get her attention and a link,  you need to pitch your story to her.You can’t pitch her if she stops reading right then and there; you need to grab her attention with the first sentence.And the next.And the one after that.Do you see where I’m going with this?[Read the full article on Search Engine Land]The post How to turn a boring email into …

How dynamic creative will (finally) reach the tipping point

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard.Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the dynamic creative space simply haven’t aligned to enable the segment to tip over into widespread adoption. But that’s about to change. In fact, it’s changing as we speak.Here are the two critical shifts that are going to put dynamic creative into the majority of digital campaigns going forward.Dynamic creative is becoming user-friendlyOver the past few years, the race toward programmatic has put creative on the back burner. Distribution and technology have been prioritized over the ads themselves, and that’s a problem. For marketing and advertising to be successful, the creative and messaging must be the focal point.Our industry’s technology obsessi…

Google announces ads updates for app developers at Google I/O

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively.Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion active Android devices, Google announced last year.In a new beta, advertisers will be able to show more content within their app promotion ads in Google Play. As one example, a shopping or e-commerce app can connect their product catalog feeds to AdWords to show a carousel of product images and descriptions in their ads. Google says this test will be available in the coming months.Additional content shows within a Google app promotion ad. In March, Google introduced Google Play Instant for users to be able to try out a game app from an ad before downloading it. That format is now being tested in AdWords to make it available via Universal App Campaigns

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began testing last week.Now, messages to a business will show up in the business profile’s main Direct inbox versus the pending folder, and businesses will be able to star and filter conversations to better manage their messages.
Instagram says it will also be testing quick replies in the coming weeks, giving businesses the ability to craft messages that can be sent in response to commonly asked questions.Instagram is also expanding the booking and payment feature for business profiles that it began testing last week. Now a number of third-party apps have access to “action buttons” that let users make reservations, purchase tickets, start a restaurant order or book a service without leaving Instagram.“Take HomeState for example, a popular restaurant in Texas, they’ve partnered with ChowNow to use the ‘Start Order’ button — letting their customers order …