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Showing posts from May 10, 2018

Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers.Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates third-party analytical and other tools via an API.The Los Angeles, California-based company compares this effort, which it describes as the first of its kind, to Salesforce’s AppExchange, where outside applications are integrated into the CRM platform. Except, of course, Fuel Cycle is here playing the role of Salesforce.[Read the full article on MarTech Today.]The post Fuel Cycle expands its audience research platform with launch of exchange for third-party tools appeared first on Marketing Land.

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Ten SEO aspects for web designers to master

Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime.If you’re a professional web designer (or if you’re creating your own site from scratch), it’s important to know a few SEO basics – a little knowledge goes a long way to building sites that reach their intended audience. Understanding these 10 aspects of SEO will help you design sites that work well, in addition to looking great.1. Site structureEvery site should be designed with a clear, logical structure in mind. The homepage should state the big picture purpose of the site – its reason for existing – and details should be broken down into subpages.For example, if you’re designing a website for recipes, the home page could lead to separate category pages for dinners, soups, and desserts. Each of those subpages could then lead to individual r…

As GDPR approaches, marketers are moving away from their reliance on third-party data

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data.GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is May 25.What is third-party data?First, let’s define what we’re talking about. Every business uses some form of customer data, mostly first-party, which means that the company has collected and stored the data itself. This data is used to manage current customers. But when companies want to find new customers, they use third-party cookies to target and retarget prospective customers across multiple touch points — a practice that some marketers say is already dying.Omer Artun, CEO and founder of customer data platform provider AgilOne, explains.“The idea of third-party data basically pulls from two areas,” Artun said. “First, there is the original reason third-party d…

How Minutes Of Meeting Can Help You Improve + Free Downloadable Templates for MoM

ShoutDreams is a remote team company, and we have more than five people working with us from various parts of the world. A major part of my time these days is occupied with improving the process and workflow of our organization.A few months back we implemented a technique calledMinute of the Meeting (MoM)which has proven to be highly effective for overall productivity and growth.This technique can be used by an individual who is a freelancer, blogger or a part of an organization.What Are Minutes Of Meeting (MoM)?MoM (Minutes of the Meeting) is a recorded documentation of any meeting. This document can be created on Google docs, Word file or even on email. This document helps attendees or non-attendees to understand what was discussed and can also be used as a reference while making new decisions.Think of MoM as an executive summary of the whole meeting which is documented for future reference. This single document will help in better management and organization in time to come.What al…

Android P: AI inside and simplification outside

Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course.Beta access to P is available to owners Google’s Pixel phones, the Essential Phone, OnePlus 6, Xiaomi Mi Mix 2S and a few others. There are lots of new features; among them:Battery life and brightness are being optimized by AI and machine learning.Contextual and predictive suggestions will be presented to users (the example given is connecting headphones followed by a suggestion to resume a Spotify playlist).Actions and slices, appearing in search, the launcher, Assistant and elsewhere will surface deep links and app content. Actions allow users to accomplish a task within the Assistant or search results. Slices are deep links to app content. Actions and Slices are a new form of SEO as a practical matter (We’ll write separately about this)…

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook reorganizes internal teams, moves existing executives into new leadership roles
May 9, 2018 by Amy Gesenhues
CEO Mark Zuckerberg has split Facebook’s product and engineering teams into three divisions.Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution
May 9, 2018 by Barry Levine
Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.Two kinds of video ads help break through the dilemma of interruptive marketing
May 9, 2018 by Barry Levine
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
May 9, 2018 by Ba…

Facebook reorganizes internal teams, moves existing executives into new leadership roles

As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a number of current executives to new leadership roles.Per internal communications sent to Facebook employees, CEO Mark Zuckerberg has divided the company’s product and engineering teams into three divisions, according to a report from Recode. The three new divisions will include a Family of Apps team, a New Platforms and Infra team and a Central Product Services team.The Family of Apps team will be run by Facebook Chief Product Officer Chris Cox, who will oversee WhatsApp, Messenger, Instagram and Facebook’s core app. Will Cathcart is now overseeing Facebook’s core app, and Chris Daniels, the former VP of Facebook’s, will head up WhatsApp. (WhatsApp’s former CEO, Jan Koum, announced his resignation last week.) Also, Adam Mosseri, who formerly oversaw Facebook’s News Feed, is moving to the Instagram team…