Skip to main content

Posts

Showing posts from May 11, 2018
Instapage

Billboard-measuring Geopath enters the 21st century with new geolocation platform

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness.This week, a 75-year-old nonprofit organization, Geopath, is releasing a new Insights Suite that is trying to bring more order to ad measurement in the great outdoors.Founded in 1933 as the Traffic Audit Bureau for Media Measurement, the organization originally collected data by sending out people with clickers to count cars and passersby, by conducting surveys and by utilizing traffic data from the US Department of Transportation.[Read the full article on MarTech Today.]The post Billboard-measuring Geopath enters the 21st century with new geolocation platform appeared first on Marketing Land.

via Marketing Land

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week.That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty cards.At the same time, Urban Airship announced the first support for these Android tickets and passes on a mobile marketing platform. Its Digital Growth Platform, connected via APIs to back-end systems for airlines or other brands, currently provides active content for more than 250 million iPhone-using air travelers across more than a dozen airlines.[Read the full article on MarTech Today.]The post Urban Airship adds first marketing platform support for the new Android Pay tickets and passes appeared first on Marketing Land.

via Marketing Land

It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands

We’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data. Since then, news headlines about the company — and its haphazard management of user information — have looked like a PR nightmare from the sidelines, but the company’s Q1 revenue numbers tell a much different story.Two weeks ago, Facebook reported ad spend on the platform was up 50 percent year over year, and its global daily active users increased by 13 percent.“Advertising and protecting people’s information are not at odds. We do both. Targeted ads that respect people’s privacy are better ads,” said Facebook COO Sheryl Sandberg during the company’s earnings call.While some may argue whether Facebook’s ad platform and its user data policies are at odds, the company’s ad revenue shows no signs that either party — advertisers or users — is going away.Facebook advertisers are in it for the long haulAaron Goldman, the CMO for 4C, a digital analytics a…

The big picture: what’s next for image and voice search?

About 10 years ago, it would have been hard to believe that you could ask a Bluetooth speaker for a classic cheese soufflé recipe or take a picture of an object using your phone and find out exactly where to purchase it. Yet, here we are.These interactions have been primarily realized through advancements in machine learning AI. One of the biggest developments in AI over the past three years has been in the area of voice recognition and natural language processing and we’re starting to see advancements in more complex human machine interaction in the form of image/video search.Forward-thinking businesses are already using this new form of machine learning AI image recognition to allow users to search for products using pictures to find the same or similar looks and outfits they stock. However, does this mean intelligent image search is the next big thing?Early days for image search an AIMajor search engines have supported a form of ‘image search’ for some time. Google introduced ‘Goog…

Google Tasks: Everything You Need To Know About The Simplest Tasks App Ever

Team Google seems to be in the frenzy with one product release after another in recent times.Along with the new Gmail design, Google also unveiled new Google Tasks app which is available for iOS and Android as an app. Google Tasks is not a new release, but the apps are. However, with the new Gmail design, Google Tasks have become handier.In this article, I will be sharing everything I know and have learned so far about the Google Tasks app.Having a to-do list is a must have for better productivity and something I have been doing over the past few years. Writing down a task also frees us from the constant worry of forgetting an important task. If you have not started using a to-do list app, this is the perfect time to get started.Before Google Tasks, Wunderlist was my go-to tasks app, but now I’m shifting my entire to-do list to Google Tasks.Want to get started with something new?Download Google tasks app for Android or iOSNote: A Chrome extension is also availableAccess Google Tasks a…

Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
May 10, 2018 by Ginny Marvin
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US.What is ad effectiveness, and how does it help your business?
May 10, 2018 by Digital Marketing Depot
Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points.Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
May 10, 2018 by Barry Levine
Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform.As GDPR approaches, marketers are moving away …

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most of the oxygen in the room.The data for the IAB report is collected from IAB member companies and publicly available corporate data by PwC.Overall, digital ad revenue grew 21.4 percent to $88 billion in 2017. To put that in perspective, PwC says the revenue change in digital seen last year is greater than in the newspaper industry as a whole.Digital video increased overall share in 2017, chipping away at search, to $11.9 billion, up 33 percent from $8.9 billion in 2016.  Search still continued to grow at 17.5 percent in 2017, to $40.6 billion. Banner revenues, which includes banners, sponsorships and rich media, totaled $27.5 billion in 2017, up 23 percent from …

What is ad effectiveness, and how does it help your business?

Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points. But the price of assumption-driven marketing is high, and, even with a plethora of digital tools now at their disposal, marketers often don’t have a firm handle on how the various components of an ad campaign impact behavior or drive revenue.Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals — in particular, with reference to the following types of data: revenue, website traffic, ad awareness and brand recognition.This white paper from Survata will show you how to gain deeper insight into your ad effectiveness. Visit Digital Marketing Depot to download “What is Ad Effectiveness and How Does It Help Your Business?”The post What is ad effectiveness, and how does it help your business? appeared…