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Showing posts from May 12, 2018

How To Improve Your WordPress Site Internal Link Structure [SEO Tutorial]

Struggling with low traffic on your blog?Well, the first thing you could do to improve your organic traffic is by working on your On-Page SEO and On-site SEO.ShoutMeLoud gets more than 1.5 million page views a month and 80% of our traffic is organic. It would not have been possible without high-quality content and technically sound SEO. Today, you will learn about one important SEO factor that will help you improve your overall SEO score and thus organic ranking.Internal linking is one of the most overlooked factors by webmasters and those who hire writers for the content.What is internal linking in SEO?Links from one blog post or a page to another within the same domain are called internal links. Internal links help search engines crawl the pages effectively. More than that, it helps to pass the link juice from one page to another.Lets understand with an example:Let’s say you have a webpage which has received about 10 high-quality backlinks from other domains. Now that page is alread…

Snapchat begins rolling out redesign on iOS that reverses changes launched last year

Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report.Snapchat says a majority of iOS users will now have their Snaps and Chats in chronological order again, with friends Stories back on the right side of the app. The app also has added a separate Subscriptions feed for Stories from publishers and creators users follow. (Content from publishers and creators users are not subscribed to will display outside of the Subscriptions feed.)During the first quarter earnings call earlier this month, CEO Evan Spiegel said these changes were based on the “experimentation and learning” that has happened since last year’s redesign.“When we separated friends’ Stories from creator Stories [last November], we also moved them to the left side of the camera and merged them into the Chat feed. We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behav…

Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Common mistakes and quick fixes to improve poky page speed
May 11, 2018 by Janet Driscoll Miller
Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.Ask the SMXperts: The latest in advanced technical SEO
May 11, 2018 by Debra Mastaler
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.Attention + intensity: Tips for navigating the new age of media strategy
May 11, 2018 by Mark Williams
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.Billboard-measuring Geopath enters the 21…

Stay sharp and relevant with ongoing PPC training

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before.Being strategically proficient is no longer a luxury — it’s a requirement.The challenge pay-per-click (PPC) professionals and their managers face today is identifying the core skills needed to successfully manage paid search in an ever-more-complex business environment and ensuring that a strong training plan is in place that enables the PPC professional to meet those challenges.Skill requirementsToday’s PPC professional needs to be very adept at proactively finding solutions to complex problems.I’ve seen a distinct shift in client expectations.  Five years ago, clients used to be impressed by our account manager’s ability to “pull the levers” within an account; the bar for success was tactical proficiency. Clients now expect the PPC pro…

Common mistakes and quick fixes to improve poky page speed

There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment.If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful?A recent Google study shows that 53 percent of mobile site visitors will abandon a website if it takes more than three seconds to load.Of added importance to search engine optimization specialists (SEOs) is that page load speed is currently a ranking factor on desktop search and mobile page load speed will also become a ranking factor in July 2018.I’ve seen a few common mistakes that can drastically impede a page’s load speed. Thankfully, many of these mistakes can be fixed quickly and easily, which is a good thing, since every little bit helps when it comes to improving page load speed!Let’s look at three common issues that affect page load speed and how to correct them.[Read the full article on Search Engine Land.]The post Common mistakes and quick fixes to impr…

Ask the SMXperts: The latest in advanced technical SEO

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018.Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins.Michelle RobbinsTechnical SEO is the foundation upon which all other SEO efforts are built. Without proper attention to the architecture of a site — in a variety of respects — the best content and marketing efforts in the world will not pay off in the organic SERPs.We assembled a panel of technical SEO experts for our Search Marketing Expo event to address the critical elements of site speed, site crawling and the technology driving conversational search’s evolution. The speakers’ presentations were loaded with actionable tactics and tips that led to a lively Q&A with the audience. The experts respond to some of those same questions below.Dawn AndersonSlide deck: Some Curr…

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content.Essentially, video is not the future, it’s the “now”.According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer want to read about a brand  — they want to visualize it.In 2018 and beyond, we’ll see a big shift from before, when advertisers were looking to buy reach and frequency with traditional media, to now, where advertisers will want to capitalize on intensity through the maximum amount of reach and frequency. In a post-pivot-to-video world, it’s time to change your video and media strategy, especially how you measure it.To tackle all of the changes and innovations in media and digital marketing within the past few years, and especially to gear you up for the further integration of video, here are three tips for navigating the new age of media strategy.1. Measur…