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Showing posts from May 19, 2018

Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
May 18, 2018 by Pamela Parker
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West. Pause underperforming ads with this updated AdWords script
May 18, 2018 by Daniel Gilbert
If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. Better Business Bureau reviews are complex. Here’s what you need to know
May 18, 2018 by Joy Hawkins
Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Hidden PPC traffic killers
May 18, 2018 by Andrew Goodman
Is your PPC program behaving badly and blocki…

Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018.Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti.  It features an introduction from moderator Brad Geddes.Brad GeddesThe B2B SEM session at SMX West was filled with actionable tips, tactics and pitfalls to avoid. The session started with Sana Ansari explaining how to fill the business-to-business (B2B) funnel with a cross-channel lead-nurturing system.Next, we had Robert Brady walking the audience through the biggest B2B mistakes and how to avoid them.Finally, Dave Rigotti showed us how his company opens up its content to everyone and focuses on the overall business and not lead generation.Given all the content and ideas that were shared, a lot of questions flowed from the audience. In fact, we couldn’t come close to getting through them all. In this…