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Showing posts from May 23, 2018
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Insights from 130 agencies — The State of Email Marketing

Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost.SharpSpring gathered insights from 130 agencies to find out:How agencies evaluate platforms.What an agency’s objectives are when implementing a platform.Ways agencies use marketing automation as a revenue generator.Visit Digital Marketing Depot to download “Agencies Talk: State of Email Marketing.”The post Insights from 130 agencies — The State of Email Marketing appeared first on Marketing Land.

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Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Facebook CEO Mark Zuckerberg took his apology tour across the ocean yesterday and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy scandal. As any good performer knows to do, Zuckerberg started with an enthusiastic, “It’s good to be back in Europe!”From there, he covered the same talking points Facebook has been pushing out on all fronts since news broke that Cambridge Analytica had used an app to exploit user information. Zuckerberg rehashed all the good Facebook does and how it builds community. He mentioned how Facebook had been used during recent terrorist attacks in in Berlin, Paris, London and Brussels when people used the platform’s Safety Check feature to let loved ones know they were okay.He underscored the 18 million small businesses in Europe that use the platform — mostly for free, he said. And then turned to his standard apology, that Facebook didn’t take a broad enough view of Russian interference on the platform during the…

Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch

Facebook is working with Handy, HomeAdvisor and Porch to bring more home service professionals into Marketplace.According to an announcement from the company’s VP of Marketplace, Deb Liu, Facebook users ask for home service recommendations more than any other topic.“By working with industry leaders, Handy, HomeAdvisor and Porch, Marketplace will provide an all-in-one place to complete your next home project — from proposal to completion,” writes Liu.Liu says the home service websites will offer hundreds of thousands of top-rated professionals in the US via Marketplace and will include their ratings, reviews, credentials and locations. Users will also be able to communicate with home service professionals using Messenger.Facebook says the home service “experience” will start rolling out today and will be available to everyone in the US in coming weeks.Google and Amazon each entered the home services market several years ago.The post Facebook Marketplace gets home service professional l…

Adobe suits up for e-commerce competition with its purchase of Magento

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday that it will buy Magento Commerce for $1.68 billion.An open source platform with 300,00 developers, 800 technology partners and 350 integrated systems in its community, Magento provides order management, shipping and predictive intelligence, as well as online stores.Small to medium-sized brands as well as enterprises like Canon, Rosetta Stone, Coca-Cola, Warner Music Group, Nestlé and Cathay Pacific employ Magento. Mark Lavelle, Magento CEO, will lead the effort within Adobe’s Digital Experience business. Magento’s software was first generally released in 2008. In 2011, it was purchased by eBay, but it went private again in 2015.[Read the full article on MarTech Today.]The post Adobe suits up for e-commerce competition with its purchase of Magento appeared first on Marketing Land.

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Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with the social environment via an API.Some kinds of upkeep need direct access to the account and can’t use a social management platform. These special kinds of upkeep include changing the brand’s cover photo, deleting posts or, on a social platform like Facebook, some kinds of ad management.There are two kinds of direct access, Spredfast VP of Product Marketing Josh Rickel told me.One kind, he said, is called access management. It’s available for Facebook and LinkedIn, and it allows a brand to give another user’s account access to the brand account. So, a logged-in Joe Smith could have access to, say, the Coca-Cola account because his employer, an ad agency, has Coke as a client.Platforms like Twitter, Instagram or Pinterest o…

Oracle-owned Grapeshot launches a contextual targeting solution for video ads

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for targeting ads inside video.Called Video Context, it turns the audio track of video content into text, and then analyzes that text to categorize the content. Then, that categorization is embedded into a video player, so that a video advertiser knows the video content categories before sending a video ad to play inside the content video.For instance, if a publisher creates a two-minute video about the battery life in electric cars, Video Context analyzes the audio-to-text transcription of that story to automatically categorize it. Then, that categorization is made available to advertisers, who know that they would best deploy an ad about, say, premium tires rather than one about diapers.[Read the full article on MarTech Today.]The post Oracle-owned Grapeshot launches a contextual targeting solution for video ads appeared first on Marketing Land.

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The story of data, Part 3: Who owns it?

In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, we’ll talk about who owns it.Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier.And with the General Data Protection Regulation (GDPR) coming into full force on May 25, 2018, guaranteeing residents of the European Union (EU) additional rights to their data, the issue becomes even more complicated.Mike Dougherty, chief executive officer of programmatic radio ad platform Jelli, says that each person owns their own data, most of the time.“Under GDPR law, the individual owns the rights to their data, with a few exceptions,” Dougherty said. “They ultimately have the final say, not the company that possesses it — whether obtained through consent or not.”[Read the full article on MarTech Today.]The post The story of data, Part 3: Who owns it? appeared first…

Data controllers and data processors: The difference and why it matters in GDPR

As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data controllers and data processors — and their responsibilities — is coming into clearer focus.To become compliant, companies are hiring data privacy officersauditing processes and in some cases, pulling out of Europe altogether. And, as your personal email box can attest, they’re updating their terms and conditions, their privacy policies and gathering consent.But as we inch closer to the deadline, companies may be using these designations to dictate roles and responsibilities that are unintended by GDPR. (I’m looking at you, Google).[Read the full article on MarTech Today.]The post Data controllers and data processors: The difference and why it matters in GDPR appeared first on Marketing Land.

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How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business.Best of all, a domain name is versatile. Depending on the type of marketing campaign you’re running, you have the flexibility to tailor your approach. For example, you can utilize a domain name for something that requires very little investment of your time or money by simply pointing a specific domain name back to your existing website, or redirecting it to your business’s social media page. But if you have more time and/or a larger budget, you can create a campaign-specific landing page or even develop an entirely new website.Let’s consider some of the following more specific strategies on how to leverage a domain name in your marketing:Highly targeted campaignsIf yo…

When to just say “no” to bidding on brand

Brand bidding is often touted as a hotly debated topic in paid media. That said, a cursory glance will reveal that the typical advice given by PPC experts is to bid on it, without exception. But the question is whether this is good advice or just self-serving.  Let’s look at each of the main arguments for brand bidding in more detail and see if the answer is a bit more nuanced and not just black and white.Protect your brandIf you have competitors appearing for brand terms, either in paid or organic then yes, you need to consider how you protect this traffic stream and PPC brand bidding is an obvious option, along with improving your SEO rankings. On the flip side, if you have limited or no competition, it really is worth considering pausing branded PPC.Logic would dictate that if a user is searching specifically for your brand, then they want to visit your site or engage with content. If your SERPs don’t contain competitors and only links associated with properties you own, then the b…

Quora launches native image ads globally

Quora’s image ads appear in-stream on desktop and mobile. Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format is available on mobile and desktop.Quora launched its self-serve ad platform out of beta about a year ago with text ads. The company says the number of active advertisers using the platform has increased from 300 at launch to now more than 1,000.To run image ads on Quora, advertisers upload a company logo (30 x 30 pixels) and an image (1,200 x 628 recommended, 600 x 314 minimum) that displays next to the headline and description of the ad.Quora’s native image ads are now live across devices. Like Facebook, Quora limits the amount of text that can be included in an image. The text limit in images for Quora ads is 20 percent. The aspect ratio of images is also similar to Facebook and other networks, so you should be able to use existing assets. On desktop, the aspect ratio of the image in the ad is 1:9…

Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers more accountable.The not-for-profit independent organization composed of multiple advertising organizations and marketing trade groups has released a 12-page document titled “Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising.” It outlines measures political advertisers must take to ensure transparency around political advertising.According to the DAA’s self-regulatory principles, political advertisers are responsible for providing “enhanced notice” in or around political advertisements. To start, political ads must contain “clear, meaningful, and prominent notice” that the ad is a political advertisement. Ads must also list who is paying for the ad, contact information for the advertiser (phone number, address, website and so on), the names of the advert…

Tips on leveraging personal name collisions in online reputation management

One of my best friends came to me with a reputation issue he was experiencing: someone with an identical name to his is a registered sex offender.When my friend applies for jobs, there is every likelihood that HR personnel who review his application materials could search for his name and assume that my friend and the registered sex offender are one and the same, even though anyone seeing them side by side could never make such a mistake — they are obviously of different races.Name collisions like this happen all the time these days, and they cause many innocent people headaches. But they can also be a reputation godsend in other ways.Why is it a problem?This issue comes up every day for millions of people. The world’s population is large and getting larger every day, and many thousands of people share the same first names, and many more share last names — it is inevitable that a great many of these combine to create situations where people share both first and last names.In the US, f…

Learn from the SMX Advanced family

In order to be the best, you need to train with the best. Join us at Search Engine Land’s SMX® Advanced June 11-13 in Seattle for the opportunity to do just that.SMX Advanced has sold out every year for the past 10 years, and we’re on track to sell out in the three weeks leading up to the show. There are fewer than 100 tickets left, so book now or forever hold your peace.Who is the SMX family?Take a look at just a few of the people you’ll meet at SMX Advanced, starting counterclockwise from top left:SEMSurojit Chatterjee, Head of Product for Google Shopping, Google.Bryant Garvin, Director of Marketing, Purple.Spencer Jahnke, Performance Media Manager, Nina Hale.Kerry Curran, Managing Partner, Marketing Integration, Catalyst.SEOFrederic Dubut, Senior Program Manager, Bing.Mike Arnesen, Founder & CEO, UpBuild.Cindy Krum, CEO, MobileMoxie.Melody Petulla, Senior Account Manager, SEO, Merkle.…. and more! See all the speakers here.Our stellar speakers and their exceptional content make …