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Showing posts from May 31, 2018
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E-commerce highlights from Mary Meeker’s Internet Trends report

As usual, this year’s Mary Meeker report from Kleiner Perkins takes a far-reaching look at internet trends and statistics. A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety of online retail trends, from growth and product search to online retail advertising and the role of social platforms driving online sales.According to Mary Meeker’s 2018 Internet Trends report, e-commerce is showing no signs of slowing down. Online sales are up and growing faster than in the previous year. More people are using their phones to shop online. Amazon is taking a wider slice of the e-commerce pie (and product search), and social platforms are driving more product discoveries and purchases.Here is a breakdown of the report’s e-commerce highlights, along with the stats:E-commerce continues to growE-commerce sales reached upward of $450 billion, a 16 percent year-over-year lift. The e-commerce growth rate is up compared to the 14 percent year-over-year i…

Bing Ads rolls out In-Market Audiences to all US advertisers

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer.In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties.There are now more than 170 in-market audiences to choose from — up from 14 when the pilot kicked off — across several industries including retail, travel, and financial services.Bing says pilot participants saw up to 28 percent higher click-through rates (CTR) and up to 48 percent higher conversion rates, compared to ads without in-market audiences in July 2017.From the Audiences tab in the Bing Ads UI, click the “Create association” button to get started. From there you’ll select an ad group and then “in-market audiences” from the ad group targeting drop-down. Advertisers can drill d…

What data do you need to find, pitch and win new SEO clients?

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key to both is data and, conveniently, the same data that you use to recognize great potential clients in the first step can also be used to make a powerful case as to what your services can deliver for them.Identifying your ideal SEO clientsThe businesses you probably want to approach are those that are tuned in to how SEO works and have already invested in it, but that still have a veritable need for your services in order to achieve their full SEO potential. Naturally, a brand that has already climbed to the top of the most relevant search engine results pages (SERPs) isn’t a great candidate because they simply don’t ne…