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Showing posts from June 1, 2018
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Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’

Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using display, mobile, video, content and other digital media — are now bought and sold almost exclusively — using platforms that pair customer data with ad inventory for better targeting at scale.Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for B2B’s more complex sales cycle.This report from Dun & Bradstreet is based on an exclusive survey of B2B marketers and agencies conducted by Adweek BrandShare. The findings examine how B2B marketers are adopting programmatic, their use of other data-driven marketing tactics and the challenges they face in bringing greater alignment between marketing and sales.Visit Di…

Facebook ends Trending section & removes all products that integrated with the Trends API

Facebook is removing its Trending news topic section starting next week, along with products and third-party integrations that rely on the Trends API.According to Facebook’s research, people found it to be less useful over time — and the company said that content in the Trending topics section accounted for fewer than 1.5 percent of clicks to news publishers on average.“We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources,” writes Facebook’s head of news products, Alex Hardiman, on Facebook’s news blog.The site says it is exploring new ways to surface news to users, referencing the “Breaking News” label for news headlines, and says it is testing a “Today In” section that would pull the latest breaking news from local…

Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

When clouds take over, all the weather patterns change.That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code Conference Wednesday.She points to the adoption of cloud computing — notably, the launch of Amazon AWS S3 in 2006 — as one of computing’s recent Big Bangs, with the other being consumer mobile (exemplified by the iPhone’s launch in 2007).[Read the full article on MarTech Today.]The post Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape appeared first on Marketing Land.

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LiveRamp adds outside quality scoring to its third-party data marketplace

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results.This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments.The initiative makes outside quality-testing partners available to data buyers in the IdentityLink Data Store, a marketplace for third-party data from external providers. The first partner is Lucid, a survey vendor that will offer a Lucid Data Score based on results from comparing testing audience segments to panel-based surveys.[Read the full article on MarTech Today.]The post LiveRamp adds outside quality scoring to its third-party data marketplace appeared first on Marketing Land.

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Broken Link Checker For WordPress: Fix Broken Links & Redirections For Better SEO

The Broken Link Checker WordPress plugin (BLC) is an essential SEO audit plugin.For any huge WordPress blog, this plugin is a lifesaver for removing broken links and fixing redirections and is very handy when you are cleaning up your WordPress site. This plugin finds all broken and redirected links and gives you lots of options on how to fix them.But before we talk more about the Broken Link Checker plugin, let’s talk about broken links.If you want to skip the written tutorial and go straight to the video, here you go: What are broken links?Broken links are links which don’t link to an existing page. It’s a “dead” link and contains a 404 error code.In the past, you might have linked to some page on some website, but that page has since been removed. This causes a broken link. When a visitor follows that link, they will get a 404 error page.But this does not just impact users. When search engine bots find a broken link, they also get a 404 status code implying that the page does not exi…

I’m a customer. Please get to know me.

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value.Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in return. They assume marketers are utilizing it like a shadowy backroom broker collecting and sharing information with no transparency to those that are affected.In truth, data is unwieldy and difficult to utilize, and it’s challenging to find many valuable use-cases without the right structure and platforms. The furthest some brands get with data is rather basic segmentation. Again, while those fundamental segments are helpful for marketers at a basic level, they still don’t provide the transparent and obvious connection that customers want.Transactions involving data are every bit…

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem.OpportunitiesThe time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the only medium that users increased time with compared to the previous year.And yet with all the innovation in experience, formats and measurement, marketers are still underallocating ad dollars to mobile in relation to time spent. Users spend 29 percent of their media time on mobile, while advertisers only allocate 26 percent of budgets to mobile.That gap has shrunk in the past few years, ago, but Meeker suggests there is still a $7 billion opportunity for mobile med…

Mary Meeker’s Report 2018: the internet trends to watch out for

All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives.Here’s an overview of the stats that caught our attention.Increasing digital media usageThere has been a growth of 4% in the digital media usage, reaching 5.9 hours per day. Mobile digital media usage as reached 3.3 hours, while the desktop usage has slightly decreased in 2.1 hours per day. Despite the growth of mobile media consumption, we still see a stable use of other devices, while desktop usage is still present.This stat can be useful for brands and publishers who try to understand their audience and how the rising mobile consumption can affect their next campaigns.How innovation drives product improvementsInnovation takes place in many forms and trends and the most interesting stats have to do with the rise of messaging, voice search and video.According to Mary …

A beginner’s guide to paid search

In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in. In this beginner’s guide to paid search we will share:A detailed explanation of the fundamentals of paid searchTactics used by some of the world’s most successful digital marketersThe five most common pitfalls when using paid search and how you can avoid themHow you can predict your likely results before you even spend any money.What is paid search?Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs).Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay. This makes it a measurable and controllable marketing channel compared with more traditional forms of advertising.Ad formats include text ads, which …

Free WhoisGuard Privacy Protection For Domain Names from NameCheap – GDPR Effect

Do you know that when you purchase a domain name from any registrar like NameCheap, GoDaddy, Domains.com or any web-hosting companies, your important privacy information likeNameAddressPhone numberEmail addressis publicly available.Anyone can use an online service like who.is to find the owner details of any domain.Believe it or not, this kind of details put your privacy at risk.The majority of domain service providers uses the contact detail that we use while registering an account with them, a lot of domain owners are not even aware that their details are publicly available.This is where a feature called WhoisGuard Privacy Protection a.k.s who.is guard come into the picture. This service protects the vital information about the domain owner and prevent any kind of possible abuse of your information.Here is the who.is detail of ShoutMeloud and you can see no private information is shared:As with EU’s General Data Protection Regulation (GDPR) it’s become compulsory for every online se…