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Showing posts from June 6, 2018

The Ultimate Agency Guide to Video Marketing

As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your audience.Video content is one of the best ways to boost engagement. Video has repeatedly proven to be a star performer among content formats. There’s something about video that just works. The combination of audible and visual media elicits our greatest sensory engagement.In this issue of Agency Perspectives from Sharp Spring, you’ll learn:The nuts & bolts of video content.How to boost engagement and deliver results with video.Actionable tips to multiply your video subscribers.Tricks to optimize your video strategy with lead scoring, personas and other automation features.Visit Digital Marketing Depot to download “The Ultimate Agency Guide to Video Marketing.”The post The Ultimate Agency Guide to Video Marketing appeared first on Marketing Land.

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Facebook shared user data with Chinese company identified as posing a national security threat

LJZ / Raise your hand if Facebook shared user data with you — because the list keeps growing.Days after learning the company had shared user information with at least 60 different device makers — including Apple, Samsung, Blackberry, Microsoft and Amazon — more names from that list have surfaced. The list includes Chinese device makers Lenovo, Oppo, TCL and Huawei. US intelligence officials flagged Huawei as a potential national security threat as far back as 2012, reports The New York Times.According to the report, the partnerships are still in effect, but Facebook says it will be “winding down” its relationship with Huawei by the end of this week.“Facebook officials said the agreements with the Chinese companies allowed them access similar to what was offered to BlackBerry, which could retrieve detailed information on both device users and all of their friends — including religious and political leanings, work and education history and relationship status,” says the …

How Dynamic Search Ad campaigns could unlock SEO success

With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs.This article aims to cover just one of the ways to use PPC Dynamic Search Ad (DSA) data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to uncover optimization opportunities for SEM.DSA: a brief ovierviewAs you may know, DSA are auto-generated by Google, matching a user’s search query with the content or product offering of your site. This means that, although you can have incredibly well-oiled ad groups and campaigns set up, a DSA campaign can run alongside this to pick up relevant traffic from longer-tail queries, auto-generating an ad without the need to constantly update your campaign keywords (which is still super important).By Google’s own admis…

How to use Pinterest to drive high-volume traffic on auto-pilot

“Isn’t Pinterest just for bloggers?”I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters.And my usual response is usually along the lines of…“Maybe. So?”After all, nearly every website out there has a blog in some form or another, and putting out consistent content is often the cornerstone of a lot of businesses SEO strategies. If Pinterest really is “just” for bloggers, and nearly every business has a blog, why wouldn’t they want a piece of that Pinterest pie?Pinterest as a content marketing toolHaving digitally “grown up” in the blogging community, I saw firsthand the success bloggers achieved through Pinterest marketing.It is a hot topic in Facebook groups and forums when it comes to running a successful blog. Pinterest often ties (and even surpasses) SEO as one of the leading sources of traffic for bloggers.So how big is Pinterest? Let’s look at the numbers.…

Brainshark launches AI-powered analysis of sales reps’ self-assessment videos

Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions.The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules.This week, the Waltham, Massachusetts-based company is adding AI to its platform for the first time, in the form of a Machine Analysis engine that automatically screens the videos to provide an initial layer of feedback. The company says no one else offers this kind of automated machine analysis and feedback of self-assessment videos.[Read the full article on MarTech Today.]The post Brainshark launches AI-powered analysis of sales reps’ self-assessment videos appeared first on Marketing Land.

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Apple’s latest ARKit preps augmented reality to become pervasive reality

This week, augmented reality took another step toward becoming much more than just an add-on.On Monday, at its Worldwide Developers Conference in San Jose, California, Apple introduced the next gen of its ARKit augmented reality platform. Version 2 allows multiple players to interact in real time with the same objects in a single space, and it allows objects to permanently reside in a specific location.There is also 3D object detection, improved face tracking, realistic rendering, and, in collaboration with animation studio Pixar, a new, open and zero-compression file format called USDZ that allows AR files to be exchanged across Apple and other applications. Plus, the multiperson interaction works between phone and phone, not with the cloud, because of privacy concerns.These new capabilities begin to offer some tangible reasons why Apple CEO Tim Cook told the UK’s Independent last year that AR is “a big idea, like the smartphone.”[Read the full article on MarTech Today.]The post Appl…

Say hello to Voice Interface Optimization

Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing.Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of interaction are still being hammered out, and the tools for brand differentiation are still fairly rough.But time’s a-wasting, with ComScore predicting that half of all searches will be voice searches by 2020.Splice Software VP Darin Reffitt has some suggestions about things marketers can do now. His Calgary, Canada-based company creates interactive voice messaging for brands across all kinds of devices.[Read the full article on MarTech Today.]The post Say hello to Voice Interface Optimization appeared first on Marketing Land.

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Facebook Audience Network opens inventory to in-app header bidding

Facebook’s Audience Network is joining the world of in-app header bidding. The company announced Wednesday that publishers will be able to include Facebook Audience Network inventory in their in-app header bidding auctions.The move follows Audience Network’s support for mobile web header bidding. As of Wednesday, publishers that manage programmatic in-house or through a select set of partners can include Audience Network inventory in their auctions. Facebook has partnered with Fyber, MAX and Twitter’s MoPub initially. In-app bidding accepts bids from multiple ad networks simultaneously in real time, as opposed to a waterfall system that prioritizes bidders based on historical CPMs.Several other companies have adopted in-app header bidding. But unlike Oath (AOL) and others, Facebook hasn’t built any tech around this effort. Instead, app publishers can use their own tech or that of a third party to access Audience Network inventory.Facebook has been testing in-app bidding with several p…

The story of data, Part 5: Where are we going?

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure.So, what does the crystal ball say about the future of data?Buckle up. No matter what happens, it’s going to be an interesting ride.A study in contradictionsJust as we sit on a tinderbox of massive amounts of data surrounded by a maelstrom of emerging technology, we are also facing much stronger data privacy laws, led by the European Union’s (EU) General Data Protection Regulation (GDPR), which is now in full force.Europe is also expected to pass the ePrivacy Regulation this year, which is focused on the electronic side of handling data. And in the US, Vermont recently became the first US state to pass a law tightening the reins on personal data brokers, and California lawmakers have proposed a ballot initiative that would give consumers additional data subject rights.But customers want more. The 2018 Internet Trends report f…

Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations

Content discovery platform Outbrain announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based recommendations.The purchase marks the sixth acquisition for the 12-year-old company, in addition to severalstrategicpartnerships that it says will enhance the reader experience. The company previously acquired Surphace, Scribit, Visual Revenue, Revee and Zemanta.[Read the full article on MarTech Today.]The post Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations appeared first on Marketing Land.

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Technical SEO: why it matters and seven tweaks to give you an edge

When it comes to SEO, the importance of good quality content and relevant, authoritative links is generally recognized. When asked about the three most important ranking factors, Google search quality senior strategist Andrey Lipattsev mentioned three things:ContentLinksRankBrainThe SEO world went agog with this revelation, and much emphasis has since been focused on these three signals.However, another equally important factor is technical SEO which important that if you don’t get it right, the three most important ranking factors might not make much of a difference in helping you get ranked.For example, if you have poor technical SEO your website could be uncrawlable, unindexable, and inaccessible. As a result, no matter how great your content is the search engines won’t be able to access or index it. With this understanding, not only is it clear that technical SEO is essential, but also that it is even more important than all the other ranking factors.The following seven tweaks wil…