Skip to main content

Posts

Showing posts from June 12, 2018
Instapage

Reddit introduces native autoplay video ads optimized for the site’s recent redesign

Reddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized viewing within the site’s recent redesign. The new native video ad units will be available initially to managed partners, then extended to all advertisers during the next month.While Reddit has offered video ad products before today, the new video ads are fully native across all platforms, available for video-only campaigns and, for the first time ever, purchased on a cost-per-view (CPV) basis. (Formerly, video ads could only be bought via cost per impression.)The new native video ads are displayed in the expanded card view format that is part of Reddit’s redesign. According to Reddit, they’re better-looking and have more engagement based on results from the advertisers that tested the ad product before the official launch.Reddit calls the new video ads a “big step” in its effort to optimize the redesign for users and advertisers by combining the new card…

Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool

Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global markets.Twitter’s in-stream video ads, launched in April of 2017, were originally available only to advertisers that had been whitelisted to take advantage of the ad product.With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in the following 12 global markets will have access to the video ad product starting today: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States.According to Nielsen Brand Effect data from the US, Twitter users exposed to in-stream video ads were 70 percent more likely to recall the brand’s ad, 28 percent more likely to be aware of the brand and had a 6 percent higher purchase intent compared to viewers who …

A new report bursts the blockchain bubble

A new report sticks a pin into the huge hype bubble surrounding blockchain.The report from research firm GlobalData, “Blockchain – Thematic Research” [fee required], argues that the new technology’s bubble “will burst in the next two years [and] will have lost much of its gloss by 2025.” Summarizing blockchain as “awash with hype, but with a powerful core value proposition” of distributed ledger tech, the report was researched over the last 18 months and involved interviews with about a hundred organizations.Blockchain protocol certainly has some value, author, chief analyst and former software engineer Gary Barnett told me.But, he cautioned, “it’s not magic.”[Read the full article on MarTech Today.]The post A new report bursts the blockchain bubble appeared first on Marketing Land.

via Marketing Land

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Search Engine Watch sister publication ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors.The second guide in the series is dedicated to enterprise SEO tools.With $80 billion predicted to be spent on SEO services annually by 2020, these software packages play a vital role in helping marketers derive insights from masses of data.The core component (60%) of the ClickZ SEO tools vendor guide scoring comes from our customer survey, which received over 1200 responses and evaluated technologies across the following six areas:Scores were awarded across 36 sub-categories, with six grouped under each of the categories highlighted in the image above.A further 20% of the scoring came from the ClickZ expert advisory board, which features representatives from Vodafone, LEGO, GroupM, and Macy’s.The author attended interview sessions w…

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards

LinkedIn is rolling out new Sponsored Content carousel ads today that can include up to 10 customized, swipeable cards.The company says the new ads will allow brands to “add texture” to their LinkedIn campaigns by featuring multiple visuals, arranged horizontally, that viewers can swipe through in their LinkedIn feed.LinkedIn’s carousel ads come with the standard metrics for measuring a campaign’s performance, including click-through rates and number of leads. Advertisers will also get metrics around clicks and impressions for the individual cards within the ad.“Because carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed,” says LinkedIn. “Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile.”LinkedIn included more than 300 advertisers in the beta run of its carousel ads and says nearly 75 percent of the test group saw a lift in click-through rates compared to their standard Sponsored Conten…

Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts

During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales business.“In order to onboard these advertisers, we have been rolling out our self-serve tools and investing to create a frictionless buying experience,” reported Snapchat’s chief strategy officer, Imran Khan.The company is continuing to drive its ad business objectives with an announcement yesterday outlining a number of new ad initiatives. Snapchat introduced new programmatic purchasing for its AR Lenses, a new AR ad product connected to the platform’s Snappables games and what the company claims is its “largest push” for e-commerce advertisers.Here is a rundown of Snapchat’s latest announcements.AR Lenses now available via self-serve ad toolWith Snap Ads, Story Ads and Filters already available to purchase programmatically, Snapchat is now adding AR Lenses to its self-serve ad-buying tool.Snapchat is making its AR Lenses available via its self-serve reac…

Facebook launches tool to let users rate advertisers’ customer service

tanuha2001 / Shutterstock.com Facebook has launched a new “Leave Feedback” tool for users to rate their experiences with businesses whose ads they have clicked on. Facebook says it will alert businesses that receive a high volume of negative feedback via the tool, but they won’t receive data on the specific customers and their ratings.Users can access the tool via their Recent Ad Activity tab, where Facebook lists all the recent ads they have clicked on. The “Leave Feedback” button gives users three options to rate how satisfied they were with a business: satisfied, neutral, dissatisfied. Users are then asked to select which service — product quality or shipping speed — they are most satisfied or dissatisfied with, depending on how they rated the business.Facebook says businesses that receive a high volume of negative feedback via the tool will be notified and given a chance to improve their customer experience.“This could mean doing things like setting clear expectations about shippin…

Ericsson ad division says carrier location data provides it with competitive advantage

Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using.Enter Swedish networking and telecoms company Ericsson and its mobile ad division, Emodo. The company has launched a new location and audience targeting product called Emodo Audiences. It’s a “carrier verified” offering, which the company claims makes it more accurate than other location-based audience targeting solutions available in the market.Location data are derived from SDKs, apps, beacons and store visitation. Emodo matches user device ID with a lat/long and date and time stamp to the carrier data to verify accuracy. The original location data it passes to the carrier is coming from approximately 150 first-, second- and third-party sources. Validating Emodo location data with an “independent truth set of carrier data” is like third-part…

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Our founding CEO, Fred Vallaeys, haswrittenextensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of math and pattern recognition, two tasks at which computers excel.But as much as automated account management is improving thanks to increased computing power, setting the perfect bid sometimes requires something that the computers don’t have: deep insight into your business. We believe PPC pros can boost their results by combining their unique insights into the business with the massive computation power of Google and Bing’s AI algorithms.The benefits of automated biddingGoogle has explained in awhite paperhow its automated system calculates bids. It analyzes auction-time signals to predict the likely conversion rate and conversion value from a click.…

The future of search

SEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so much. But thinking about what the future holds for the industry can be both exciting and a little frightening. Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Plenty of questions and speculation abound.In this article, we take a look at just a few of the key themes that come up when considering the future of search.Artificial intelligenceRight now, AI seems to be all people can talk about, and it’s not going anywhere. In fact, it’s anticipated that AI will have a significant impact on all things marketing.RankBrainWe have already been experiencing the effects of AI in search for some time, since Google released its RankBrain algorithm. In short, the aim of RankBrain is to help search engines acknowledge the context of the query, better understanding what the user actually wa…