Skip to main content

Posts

Showing posts from June 15, 2018
Instapage

The five facets of media

I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!”When I started in the advertising industry, there was no such debate over what constituted media. “TV, radio, print and outdoor” was the obvious answer. Digital technology upended that simple paradigm by blurring the line between producers, distributors and consumers of content.Any company that “mediates” user access to information could be a media company, but there must be limits to this new definition. What then, qualifies as media today? To answer this question, it helps to take a step back and examine the history of media and its primary aspects.Media then and nowMedia are all around us. Sounds and images are some of the most basic; they act as vehicles for thoughts and ideas. Typical…

Facebook’s head of communications & public policy is leaving the company

Facebook’s head of communication and policy, Elliot Schrage, is resigning after leading the company’s communications and policy teams for the past decade.According to a Facebook post on Schrage’s public page, he says it’s time for him to start a new chapter:As our community and global impact expanded, our challenge to strike a healthy balance has become more urgent and essential. I’ve enjoyed and appreciated the opportunity to help meet that challenge. After more than a decade at Facebook, I’ve decided it’s time to start a new chapter in my life. Leading policy and communications for hyper growth technology companies is a joy — but it’s also intense and leaves little room for much else.Per the post, Schrage says that he has been in discussions with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg about his leaving the company for some time now and that he will lead the search to find Facebook’s next head of communications and policy. He will also stay on to manage the transition o…

Find the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems.MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation software platforms and the considerations involved in implementing this software in your business.This 48-page report covers the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools and includes profiles of 15 leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.The pos…

NYIAX partners for the first outside instance of its patent-pending asset exchange

Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts.In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante told me, the patent describes a way to trade ad contracts, videos, digital or physical collectibles, or whatever, on an exchange.This week, NYIAX announced a new partnership that will be the first — outside of NYIAX’s own exchange — to implement this patent-pending approach. The partner is mesmr.tv (no caps), a year-old blockchain-based content startup that intends to take the YouTube model to the next phase.The central idea behind mesmr, launching in beta next month, is that content creators, especially video makers, upload their creative work into channels and then buy and sell value around that content.[Read the full article on MarTech Today.]The post…

LiveRamp brings its search targeting to Bing Ads

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink.The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service.With Google’s Customer Match, a brand can target customers with ads in Google Search results. A Honda dealer in Boston, for instance, can target previous and current customers for a sale at its dealership when that user searches for, say, “Honda CRV.”The dealership can upload the email addresses, phone numbers or addresses of its customers, and Google will try to match it to data users’ Google account data. It might also have other corresponding email addresses for the same person, since non-Google email addresses are sometimes used on Google properties, like YouTube.Since many people remain logged into their account on a Google property while searching, Google can identify those people for…

Supercharging your SEO with AI: Insights, automation and personalization

Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers.Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in natural language with people to schedule an appointment at a hair salon or book a table at a restaurant, for example.To pass the Turing Test, AI must behave in a manner indistinguishable from that of a human. To many, Google Duplex has proven that it can pass this test, but in truth, we are only seeing the beginnings of its future potential.
This particular use of AI made headlines because people are drawn to applications of AI that can mimic human interactions, whether in science fiction or in real life. While that response is driven by fascination, it is also host to an element of fear.Can AI replace people?As marketers, we typically encounter two …

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads.With the changes, users can turn off some of the interest signals that Google uses for targeting ads. The options are located in the “Personal info and privacy” section of users’ account Ad Settings.The feature allows users to manage their ad settings and opt out of allowing Google to personalize ads per data it collects on users, including information based on a user’s actions, information a user has added to their Google account or data Google’s partner-advertisers have shared with Google about the user (for example, if a user has visited an advertiser’s website or signed up for a newsletter).[Read the full article on Search Engine Land.]The post Google updates ‘Ad Settings’ to allow users to turn off targeting signals appeared first on Marketing Land.

via Marketing Land

How to determine if you’ve been hit by negative SEO

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques.If you need a refresher or missed the first article, here it is: What Negative SEO is and is Not.As you progress through the following steps to try and diagnose what happened, you’ll need to honestly ask yourself whether the decline you’re facing is more a result of your own actions or due to someone acting against you.It’s an important distinction; your first inclination can be to assume someone is out to hurt you, while it might actually be something as simple as accidentally no-indexing your index, disallowing critical paths in robots.txt or having a broken WordPress plug-in that suddenly duplicates all your pages with strange query parameters and improper canonicalization.In the first article, I segmented the majorit…

How does Yelp’s review solicitation penalty work?

Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said:“Now, we are also demoting business pages in Yelp search results that show indicators of organized review solicitation through reputation management companies. We are taking this action because promoting biased reviews, or promoting businesses that have artificially inflated their ratings, is misleading for consumers and unfair to businesses that have honestly earned their great reputations while adhering to Yelp’s policies.”Unlike Google, Yelp seems to be very serious about the quality and trustworthiness of the reviews on their platform. In my experience, Yelp is fairly diligent about enforcing the guidelines they come up with.One of the agencies I consult with had a client who was using a reputation management company that included Yelp in a widget on his site. The widget asked people to leave reviews. As a result, they received a solicitation penalty from Yelp, …

Building links in boring industries

It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic.What is less understood, however, is how to earn those links in sufficient volume to achieve and maintain results — especially when it comes to industries that some may consider boring.Recently, I was talking with several SEO professionals about some of the most boring industries they’ve had to build links for. We all had a few, but there was one that topped us all with a client in the dumpster rental industry.Since the dumpster rental business is unique and, some might say, boring, I decided to take on the challenge of figuring out how to build links for a site in that industry and share it here. But this is less about how to build links for that particular industry and more about the thought process that goes into successful link-building campaigns in industries that are on the dull side.Making the mundane…

Report: 52% of millennials want retailers to mirror their values

The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail success factor today.The report is based on a survey of 1,500 US consumers, and it explores drivers of brand perception, consumer trust and the corresponding benefits to retailers. As might be expected, there were some relatively clear divisions between older and younger shoppers (e.g., baby boomers vs. millennials).Younger shoppers were more favorably inclined toward brands that supported their values and politics. According to the findings, roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values. Only 35 percent of baby boomers said that was important.Yet, the overwhelming majority of respondents (85 percent) liked the abstract idea of retailers supporting charities. While the …

Pinterest Marketing Partner program adds creative segment with 7 ad platforms

Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative elements for ad campaigns.The “Creative PMPs” include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy and The Online Studio. All seven platforms have built Pinterest APIs that will allow advertisers to leverage creative development assets and tools for ad campaigns on the site.“Since Pinterest is visual and personal, creating good Pins requires a special touch. With our new PMPs, marketers get access to teams already trained by the Pinterest Creative Strategy team on our best practices,” Alex Guttler and Jyri Kidwell write on the Pinterest Business blog.According to Pinterest, the new Creative PMPs will give advertisers access to more than 10,000 designers, editors, copywriters, photographers, videographers and creators — and will be able to create Promoted Pins that can be delivered directly to an advertiser’s bo…

Custom WordPress Login Page: 3 Best Plugins To Style And Customize It!

Want to customize and stylize your WordPress login page?Who wouldn’t like to do that? It adds our personality to the most important page of our WordPress site.With the power of plugins, we can do whatever we want with our WordPress blog or website in the matter of customization. At least one plugin would be available for any customization you wish to make on your WordPress blog.The very first page that we see when we start working on our WordPress blog’s dashboard is the Login Page. In this blog post, I am going to introduce you to the top three plugins to create your very own custom login page.By default, the login page of WordPress is as shown below:One should customize their login page because it’s neither going to index in the search engine being no-followed by default nor is every visitor going to open it, the reason being professionality and the interest of the Blog owner.Customizing the login page makes your blog look more yours. You can also add your logo and include the brand…

A guide to HTML & meta tags in 2018

We’ve previously covered HTML meta tags & meta tags here and in some depth here, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of tags is often changing.It’s worth mentioning that if you’re in this realm of SEO optimization, you should also be getting the low-down and implementing structured data to ensure crawlers get the best experience possible.HTML meta tags vs meta tags – what’s the deal?Firstly, it’s time to clear up some of the confusion around HTML meta tags and meta tags.  The difference between the two tag types is largely arbitrary, with the syntax for an HTML meta tag meaning it’ll contain the word meta within it, whereas a tag defined as a meta tag doesn’t necessarily have to.The decision for which do or don’t are defined by W3C and are open to change over time, however, what’s important for us to remember is that they both serve the same purpose, that is which is that they are used to provide search engines wit…