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Showing posts from June 19, 2018

Facebook opens up Watch to creators & adds video features to take on YouTube

Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new interactive video features and offering creators a chance to be included in Facebook Watch, the site’s video hub.The company is designing a more YouTube-like landscape for creators as it tries to build out Facebook Watch, the video hub launched last year that features original video content and programming.These latest updates follow Facebook’s announcement earlier this year that it was investing in efforts to give creators more of what they needed to grow on the platform.“To support them [creators], we’re focused on three areas: helping them engage and grow their community, manage their presence, and build a business on Facebook,” said Facebook’s head of video Fidji Simo in March of this year.Opening the door to WatchInitially launched to feature original content and programming, Facebook’s Watch will now begin to include videos from Pages.“In our …

B2B marketers must prove contribution to revenue

Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based on visibility, traffic or conversions.Here’s an overview of how marketing priorities and success metrics have shifted, along with recommendations on how to clearly demonstrate marketing contribution to sales and revenue.New metrics for marketing successGrowing pressure for marketing accountability has caused a shift in key performance indicators (KPIs). Until recently, the most common B2B marketing success metric was lead volume. Not anymore. Today, B2B marketers are most concerned with lead quality and pipeline impact.So, how is B2B marketing success measured? According to the 2018 Demand Generation Benchmark Survey Report, in addition to the number of inquiries/leads generated, marketers must be able to accurately measu…

Media Trust warns of malware in HTML5 ads

When HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason.But, according to Media Trust CEO Chris Olson, “HTML5 is not this panacea and safe haven.” In fact, his company — which monitors third-party code and advertising for brands — has come across a wave of malware on HTML5 ads on mobile and desktop web, with some wavelets beginning to hit HTML5 ads on apps.“We are seeing more badness in HTML5,” he told me, such as a higher frequency of incidents and bigger attacks.[Read the full article on MarTech Today.]The post Media Trust warns of malware in HTML5 ads appeared first on Marketing Land.

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Evrythng launches a blockchain-utilizing orchestration hub for consumer products

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and granting rewards. But, with a few emerging exceptions, those visions have largely been on paper so far.Internet of Things platform Evrythng is now out with an orchestration hub that utilizes blockchain to provide those services specifically for CPG (consumer packaged goods) and apparel products.Called the Blockchain Integration Hub, it’s not actually built on blockchain itself. Instead, it provides a rules engine called the Reactor that provides an integration layer to control actions (such as when a consumer scans a bar code on a product) or properties (such as the location of an ingredient or component in a supply chain).[Read the full article on MarTech Today.]The post Evrythng launches a blockchain-utilizing orchestration hub for consumer products appeared first on Marketing Land.

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SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell

SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we should be using social media to engage users, move them down the funnel and give them the message they want to hear to increase brand interest.Here’s a recap from the three speakers on the Storytelling With Social Ads That Sell session panel.Jeff FergusonJeff Ferguson was first up.To set up the presentation, he went over a great analogy of creating cocktails. The difference between a Manhattan cocktail and a martini is one ingredient. The difference between a martini and a Gibson is one ingredient.The message here is that sometimes all you have to do is change one little thing to get something new and amazing. The same idea can be applied to marketing. Maybe one little difference in your ad copy or one little way we tell a story can make a big impact on your campaigns.Typically, we write content, and it sits there. Maybe we’ll promote it on social me…

5 things to check if your traffic suddenly drops

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it might occur due to seasonality, holidays or other patterns inherent to the niche.Another thing to make sure of is that you don’t miss any pieces of data for certain days or devices. Double-check to see if Google Analytics codes are implemented properly on all pages of your site (here’s a tracking code checker), if correct snippets for your property are being used and if the code formatting is preserved (your GA tracking code can be found under Admin > Tracking Info > Tracking Code).Once you know for sure the error isn’t statistical, it’s time to have a closer look at the symptoms and start digging to find the root cause.1. Significant changes to your siteSubstantial site changes like redesign,…

The take-over of augmented and the future possibilities

The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards.As we move further into the digital world, the benefits of implementing AR are staggering. For instance, AR has an average dwell time of 75 seconds – affording companies an unprecedented chance to appeal to their consumers. Flow Digital, a Newcastle-based digital marketing company, are sharing why 2018 is the takeover of the media channel, and what it means for the future.The statistics driving ARIn the past two years, the AR industry has experienced unprecedented growth. We can largely attribute the early success to the pioneers of AR, Pokémon Go which became the most downloaded app in 2016 with over 750 million to date.By 2020, the number of AR users is expected to surpass one billion and by 2021, the market …

MarTech Landscape: What is a consent management platform (CMP)?

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.”The key driver, of course, is the value of that term in the newly implemented General Data Protection Regulation (GDPR).To manage all those user consents, there’s now a new acronym: CMP, for consent management platform. (Content management platforms will just have to go back to being called content management systems.)Although consent managing systems have been coming online since at least a year ago, many of the current crop are being built for compatibility with the Interactive Advertising Bureau (IAB)’s new Consent Management Framework.Currently, there are over a hundred approved CMPs. The IAB Consent Management Framework, announced in March, is designed to present consent options to visitors of websites (and, eventually, mobile apps), to capture consent about the use of personal data and the authorized vendors, and then to relay that consent profile to…

Facebook to limit weapon accessory ad targeting to users 18 & over

Starting June 21, Facebook will begin enforcing a new rule for ads promoting weapon accessories, restricting the audience age for weapon accessory ads to 18 years old and older.The site does not permit any advertising that promotes the sale or use of weapons, ammunition or explosives, or any weapon modification accessories. It does allow ads promoting weapon-related interest groups, safety courses for firearm training and licensing and accessories not meant for modifying a firearm.Here is the full list from a screen shot of Facebook’s latest policy update, outlining permissible ad content around weapon accessories:With this latest update, Facebook advertisers promoting weapon accessories will have to exclude audiences of users under the age of 18 years old. Facebook’s new policy aligns with federal laws that set the minimum age to purchase a handgun from a private or unlicensed seller at age 18, although, in some states, the age limit is younger than 18 for purchasing long guns, such …