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Showing posts from June 21, 2018

US Supreme Court clears the way for sales taxes on all e-commerce sales

Online shopping may soon be a little more expensive. The US Supreme Court today overruled a 1992 decision, called Quill v. Heitkamp, that effectively barred states from requiring online retailers to collect sales tax when there was no physical business presence in the state.Quill was a catalog (not e-commerce) retailer that had no presence in North Dakota. The Quill court ruled that catalog retailer didn’t have to collect sales tax from North Dakota residents accordingly. But that decision, which helped support the growth of e-commerce, wasn’t about e-commerce itself.Quill is a precedent that traditional retailers have sought to overturn for 20 years — because they believe it gives e-commerce sellers an unfair price advantage. Accordingly the National Retail Federation, which substantially represents traditional retailers, celebrated the decision and called on Congress to pass uniform sales tax rules for omnichannel merchants.In the interim, many states tried in various ways to get ar…

10 ways to increase calls from paid search

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer.By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using click-to-call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics and breathe new life into your mobile search campaigns.Download this step-by-step guide from Invoca to learn how to:Capture key caller data.Use this data to optimize your campaigns, bidding and targeting strategy.Find new areas of opportunity.Visit Digital Marketing Depot to download “How to Increase Calls from Paid Search: 10 Guaranteed Tactics.”The post 10 ways to increase calls from paid search appeared first on Marketing Land.

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Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos

Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app.The Facebook-owned company announced IGTV during an event in San Francisco on Wednesday, also sharing the news that the social media site has reached 1 billion users.“I have some really big news — the big news is that we are now a global community of a billion monthly actives on Instagram,” said Instagram CEO Kevin Kevin Systrom at the start of the IGTV event. From there the CEO launched into details around Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.“On Instagram, people are watching 60 percent more video than they did just last year,” said Systrom.” An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online.”Systrom remarke…

Mobile marketer Leanplum buys Connecto’s conversational marketing

Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications.This week, the San Francisco-based firm added another capability for improving those relationships, announcing that it has acquired AI-powered conversational marketing firm Connecto.Based in Bulgaria, Connecto has developed a chatbot builder for such platforms as Facebook Messenger and Viber. Its intention, the company says on its website, is to support 24/7, cost-efficient customer service for frequently asked questions, marketing and re-engagement, with more complicated queries bounced to humans.[Read the full article on MarTech Today.]The post Mobile marketer Leanplum buys Connecto’s conversational marketing appeared first on Marketing Land.

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Tokenized loyalty platform Sweet offers Sugar tokens to energize fans

Virtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty.To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit the market” in support of brands.Sweet allows brands to promote their wares by granting reward tokens — appropriately called Sugar — to fans, in exchange for liking, sharing, watching a video, posting a comment or otherwise engaging with the brand. The brand sets the value in dollars for each action, but the fans see that value as Sugar tokens.Currently, founder and CEO Tom Mizzone told me, Sweet has about 50,000 fans enrolled on the platform and expects about 150,000 by year’s end. A couple of dozen brands are on the platform, including the band Black Eyed Peas and performer Jorge Blanco. Sweet says another 30 bra…

Turning Your Data Into Compelling Stories – SMX Advanced Recap

This session focused on using data-driven storytelling to support and promote paid search marketing campaigns.Bill Hunt, Back Azimuth ConsultingBill started the session by sharing experiences he’s had in trying to sell stories about his data. To be effective in telling stories with your data, the data must be adapted to your audience.Executives tend to see things one way, and everyone else has the opposite view. Will you be presenting to people who need the big picture, or will you be presenting to people who will be implementing the details of the plan?When you present the data, it needs to be obvious. You can’t assume that your audience can see your conclusions, and you don’t want to make them do mental math or connect a lot of dots on their own. Be explicit and connect key data points to missed opportunities and revenue.The data also needs to show something cool and insightful or a business opportunity. In Hunt’s experience, people repeat the brief nuggets of information. Make sure…

Report: Marketing leaders aren’t keeping up with the speed of data

Data-driven marketing capabilities are on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data.Despite the increase in companies using data in their marketing categories, the study, “Data Versus Goliath: Customer Data Strategies to Disrupt the Disrupters,” finds that “only 13 percent of companies can be considered ‘leaders’ in leveraging customer data.”  Marketers are divided into two categories: the aforementioned “leaders” and the remaining 87 percent — “laggards.”These labels add up to real revenue differences, with those companies identified as leaders posting significantly higher returns (26 percent) than those identified as laggards (8 percent).[Read the full article on MarTech Today.]The post Report: Marketing leaders aren’t keeping up with the speed of data appeared first on Marketing Land.

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How To Create An Author Profile On Amazon – A Complete Guide

Who wouldn’t like his/her name in the author section of a book? Anyone would, right?I published my first ever eBook back in 2014. It was an outcome of countless sleepless nights and a lot of self-motivation to publish my first book.How did it go?Well, not great. The sale was decent, but it took me a lot of time to sell my 500th copy.Was the book bad?Not at all! It is still one of the best books on Affiliate marketing in the industry and also one of my best works.So what went wrong?Well, promoting a book is not the same as blogging. It’s a different ball game and what I didn’t do is make a proper plan and strategy for promotion.All of that resulted in a slow take-off.However, I don’t want you to make similar mistakes, and that’s why I recommend you to have a detailed strategy and plan for promotion and marketing for your next book.Now, this is a post that should be part of your book promotion strategy.This is one of the lesser known features of the most popular online book selling stor…

How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature.Every PPC professional is guilty of making at least one mistake at some point. Whether it was important or not, it’s good to recognise it to make sure you’re not repeating it.We’ve decided to focus on the most common mistakes you can make when it comes to PPC and here’s a list that can serve as your next checklist on the mistakes you need to avoid.Wrong targeting and biddingAn important part of a successful PPC strategy is the right targeting. Just because you have the ideal target audience in mind from previous campaigns doesn’t mean that you can guarantee future success.The wrong audience for a particular campaign or objective cannot bring the desired results, that’s why you need to be careful when setting up your targeting options.For example, you can narrow down your audience by selecting to us…