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Showing posts from June 22, 2018
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In major privacy win, US Supreme Court says cops need warrant to access cell phone location

Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for privacy advocates. The 5-4 decision (.pdf) brings mobile phone location within the Constitution’s Fourth Amendment protection against unreasonable search and seizure.The underlying case involved a man named Timothy Carpenter, who had been convicted of armed robbery partly with the help of mobile phone location history that placed him at crime scenes. At trial, attorneys for Carpenter argued the location-data evidence should have been barred because it was obtained without a warrant. In denying the motion to suppress the evidence, the trial and appellate courts said that “Carpenter lacked a reasonable expectation of privacy in the location information collected by the FBI because he had shared that information with his wireless carriers.”Illegally obtained evidence is supposed to be excluded in criminal trials, regardless of t…

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities

YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content.During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to merchandising options and a new video format that looks a lot like what Facebook launched earlier this year.“YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs,” writes YouTube’s chief product officer, Neal Mohan, on YouTube’s creator blog.Here’s everything YouTube announced this week:Channel MembershipsYouTube is now calling its Sponsorships “Channel Memberships” and expanding the feature to channels that are part of the Yo…

Craving some SEO & SEM insights? Come to SMX East

Attending Search Engine Land’s SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new level of success.Acting on just one of the insights shared at SMX is likely to pay for the entire event. Attendees at last week’s SMX Advanced identified more than 80 of them! Here’s a taste…We’ve made it easy for you to take advantage of all of these insights: Download the entire collection here!Come to SMX East for fresh insights, networking, and moreLike what you see? Don’t miss your last chance to elevate your search marketing game in 2018. SMX East returns to New York City October 24-25, and we’d love to see you there. This is your opportunity to finish the year strong. You’ll gain SEO and SEM tactics that can improve your campaigns and help you evolve into a stronger, more capable marketer.SMX East features a newly redesigned conference format that pa…

Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier.Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models for measuring the impact of different marketing efforts.Senior Product Manager Trevor Paulsen pointed out via email that Analytics has “always offered a few of the basic attribution models, including first, last, linear and participation.”Attribution IQ, he said, is now part of the Analysis Workspace in the Analytics cloud, allowing marketers to see how attribution “differs between specific campaigns or groups of users, for instance.” It also offers drilldowns, he said, allowing marketers to see how an individual campaign performed, not just channels, and it can assess the attribution impact on segments of users — assuming there is relevant data.[Read the full article on MarTech Today.]The post Adobe adds Attribution IQ, travel industry …

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent.But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.”The effort actually involves several separate campaigns for Anheuser-Busch InBev, the world’s largest brewer and maker of Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco and Stella Artois.Detailed data about the campaign is written in real time to a local file that, Kiip founder and CEO Brian Wong told me, is “not technically a blockchain,” but acts like a placeholder ledger. Once an hour the data is then batch-written in encrypted format from the local ledger to a public Ethereum blockchain, which is available for viewing and auditing as .csv files by every stakeholder via downloads to a wallet or to a distributed app (DApp).[Read the full article on MarTech Today.]The post Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign appeared first on Marketing Land.

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Laying the foundations of good SEO: the most important tasks (part 1)

Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies.Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to come up with an effective SEO strategy, you can’t just start anywhere. You must prioritize tasks — from basic to advanced SEO — to succeed.If you do not begin by laying a foundation, you will end up spending a lot of time without achieving the results you need to support your bottom line.Set up and check SEO toolsSEO deals with data, so your first priority should be to make sure your tools to collect and analyze that data are working properly. The most important are:Google Search Console. You will not be able to track a site’s performance in Google search without this. It is also useful for keyword analysis, implementing and fixing technical SEO, and analyzing…