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Showing posts from June 25, 2018

Content optimization vs SEO- What’s the difference?

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.”Avoid creating disjointed pages optimized for a specific keyword. In this white paper from MarketMuse, you will learn how to create authoritative content, as well as:Understand the intent behind a query.Shift toward “content strategy” rather than “keyword density.”The difference between content optimization and SEO.Visit Digital Marketing Depot to download “Content Optimization vs SEO: What’s The Difference?”The post Content optimization vs SEO- What’s the difference? appeared first on Marketing Land.

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New report: Some ad campaigns are almost entirely robot traffic

If you run online ad campaigns, you might want to sit down.In some campaigns, more than 90 percent of the clicks are generated by robot traffic.That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around the world on the company’s ad platform, over a period of six years.[Read the full article on MarTech Today.]The post New report: Some ad campaigns are almost entirely robot traffic appeared first on Marketing Land.

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The future of TV advertising in today’s digital world

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the medium’s eventual demise, something else happened: TV evolved. It advanced.As it was when Marshall McLuhan framed it more than fifty 50 years ago, the medium is indeed the message: Television continues to play a central role in the way that we consume news and entertainment, whether the content comes from a traditional network or via a streaming service.[Read the full article on MarTech Today.]The post The future of TV advertising in today’s digital world appeared first on Marketing Land.

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Loyalty is more than marketing, it’s a mindset

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.We demand loyalty from customers, and we chase it fervently, but few marketers stop to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.Loyalty is the long haul. Loyalty is what helped brands survive the last decade; it’s what prevented some brands from having to beg customers to buy with 40-, 50- and 60-percent-off promotions. Want to raise prices? Cultivate loyalty. Want more active customers? Foster loyalty. Want a more consistent customer foundation? Build loyalty.It gets us through the dark times, it raises us higher during good times, and it holds off gray hair just a little while longer with a consistent customer base …

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away.Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned that there was a bump in ad dollars headed to linear television in the wake of brands pulling programmatic digital advertising due to brand safety frustrations, I can’t get it out of my head that maybe linear TV — which for the purposes of this article includes live broadcast TV, cable and recorded versions of these — still has a future in our ever-expanding media mix.Turns out there are others who are as optimistic as I am.[Read the full article on MarTech Today.]The post Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers appeared first on Marketing Land.

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Explained: Difference Between Posts & Pages In WordPress

By default, WordPress gives you two different ways to create content – posts and pages.To make your site more user-friendly, it’s important that you properly use posts and pages when you add new content.But when you’re just getting started, it can be difficult to know when you should use a post and when you should use a page.To help you understand which one is right for each piece of content, I’m going to cover the difference between WordPress posts vs pages in detail in this post.You’ll learn:The biggest thing that determines when you should use posts and when you should use pagesSome more specific differences between posts vs pages to deepen your knowledgeWordPress Blog Posts vs Pages: The Difference In A NutshellHere’s the big difference between WordPress posts and pages:WordPress posts have an official publish date and are displayed by date on your site’s blog page.If you want to write a normal blog post, you should use a post. For example, the content you’re readingright nowis pu…

5 Tips to Choosing Your Winning Business Domain Name

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music.Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy?Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees or hears about you, so choosing a business name that catches their attention and evokes credibility is paramount.And in our competitive world today, your name online is what matters as much as it does offline. So, it’s critical to take the time to do your research before choosing your company’s domain name. Consider these following five tips to help you find the winning one:Pick your domain name BEFORE you register your business Or do it as soon as possible. Whether you’re scribbling ideas on a napkin, in the early stages of development or a year away from launching a website, register your domain name and hold onto it until you’re ready.Be open to all optionsBe flexib…

Rise in voice search for local businesses brings new opportunities and challenges

2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something that will soon be having real-world consequences for local businesses.The current SEO landscape is already tricky for local businesses. Google Maps’ business listings have been trimmed from a maximum of seven listings to three in search results. Google My Business has evolved into a listing which features elements that take the place of social media (GMB Posts), forums (GMB Q&A), and includes many points of conversion, resulting in visitors no longer needing to visit your site for the information they need. On top of that, all that great work being done to create useful content is often swallowed up by Google featured snippets even when you do get a top ranking.With the ad…