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Showing posts from June 27, 2018
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Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach.According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B marketers say ABM is either “important” or “very important” to their marketing strategy; 44 percent say that ABM is now their top marketing priority.MarTech Today’s first publication of “Account-Based Marketing Tools: A Marketer’s Guide” examines the market for ABM tools and the considerations involved in implementation. The 60-page report reviews the growing market for ABM solutions, plus the latest trends, opportunities and challenges.In this report, you will learn:Critical elements for ABM success.Who the leading players are in ABM.What you should look for in an ABM solution.What trends are driving the adoption of ABM software.…

The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave.There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than its previous AI implementation. And Megagon is the Transformers-like name that describes a new user interface to present these insights.But the key addition, in terms of additional functions, is The Trade Desk Planner. VP of Client Services Kathleen Comer told me it is intended to simplify the planning and buying of ads, and it does this primarily through the use of first-party data.[Read the full article on MarTech Today.]The post The Trade Desk launches its ‘Next Wave’ appeared first on Marketing Land.

via Marketing Land

Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with selected keywords or phrases for a 30-day period.“If you choose to ‘snooze’ a keyword, you won’t see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days,” writes News Feed Product Manager Shruthi Muraleedharan, on Facebook’s news blog.While organic content from friends, Pages and Groups will be impacted, Facebook confirmed with Marketing Land that the Keyword Snooze feature will not apply to ads in the News Feed.Since this is still in testing mode, not all users are able to snooze keywords right now. Per the announcement, those who have access to the option will find it in the upper right-hand menu of a post (where the three dots are located).The feature sounds a lot like Twitter’s “muted words” option — but on Fac…

Video and search: YouTube, Google, the alternatives and the future

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users.Currently, one third of all time spent online is accounted for by watching video and it is predicted that 80% of all internet traffic will come from video in 2019.Videos are engaging growing numbers of users and are consequently having an impact on the SERPs. Forrester estimates that the chances of getting a page one spot on Google increases by 53 times with video. This also translates into clicks; video has been seen to boost traffic from organic listings by as much as 157%.Video is appearing in an increasing range of contexts and the type of video content available to marketers – such as live streaming, 360 and virtual reality (VR) – is diversifying. So how is the way we search for video changing?YouTube: the video search engine?YouTube is the second most popular site in the world according to Alexa. It receive…