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Showing posts from July 4, 2018

How to keep your ecommerce site error free

Due to the large number of pages involved, ecommerce sites can see striking SEO improvements when errors on those pages are addressed. Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes.Monitoring and crawling toolsMonitoring and crawling tools are necessary in order to identify technical SEO errors. I consider the following tools essential:ScreamingFrog: This is, hands down, one of the best SEO spider available out there for most uses. You will need this, or something very similar, to handle most of the errors we will be discussing in this post.Google Search Console: Make sure you set up an account here for your domain, since it will notify you of errors that crawlers won’t necessarily be able to find.Google Analytics: Check your analytics regularly for unexpected drops in organic search traffic, since these can point you to errors that you won’t necessarily find otherwise.I also reco…

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.Jillian Nagle, Red VenturesJill started the session by saying,If we evaluate audiences the same way we evaluate keywords, our strategy will be more scalable and impactful.Several years ago, most presentations were about keywords and ad groups, now the presentations are taking the tactics associated with ad groups and keywords and applying them to audiences.Don’t get caught up in thinking each audience needs to have a unique treatment. This can be a detriment to scale, impact, and simplicity. It can be hard to iterate and make changes, as the audiences can be too small and there are too many changes to make. Instead, find the most meaningful way to segment.Jill’s team found three groups that all needed a similar purchase path and grouped them together in…

How to prioritize SEO tasks by impact

“What do we need to do to optimize our site?”It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?That’s the problem with SEO. It’s comprised of so many things that when faced with the question of what we should do, we often find ourselves providing too many recommendations. Unfortunately, most teams aren’t armed with the resources or knowledge to handle them, and instead of getting everything done, we end up with very little, if anything, complete.How do we guarantee that our teams are making the changes we need to help drive success?Over the course of my career, this has been a challenge I’ve faced over and over again, and thankfully, I’ve learned a few ways to handle it. Let’s take a look.Prioritize by impactThere’s only so much time in the day, which means not everything can get done. So, if we can only get one or two things onto the list, we have to ensu…

6 Best WordPress A/B Testing Plugins To Split Test Your Site

A/B testing is a powerful technique that helps you improve your website with real data. Instead of guessing whether a design or post title is the best option, you can simply test it and know for sure.But if you want to run A/B tests, also known as split tests, you’re going to need a WordPress A/B testing plugin to help you create and track your experiments.To help you find the right plugin for your needs and create useful A/B tests at your site, I’ve collected 6 of the best WordPress A/B testing plugins and options in this post.6 Best A/B Testing Plugins And Solutions For WordPress1. Nelio A/B TestingNelio A/B Testing is the most complete A/B testing plugin that you’ll find for WordPress. Most other plugins that you’ll see on this list only help you A/B test your site’s content, But Nelio A/B Testing lets you split test practically everything about your WordPress site.By that, I mean that Nelio A/B testing lets you split test different:WordPress themes or CSS styles: Use different the…

Facebook reminds developers deadline for app reviews is less than a month away

Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1.Developers wanting to retain their access to any of the following APIs for existing apps will need to submit their apps for review and “re-request” permission to use the APIs:Facebook Login outside of email and default (any apps or websites that allow users to sign in using their Facebook account).Pages API.Groups API.Events API.Messenger API.Instagram API.Business Manager API.After the Cambridge Analytica news story broke — when Facebook revealed it had suspended the analytics company for improperly employing user data gathered with an app — Facebook temporarily shut down its app review process to perform an extensive audit of all the apps on the platform.The company has since suspended 200 more apps and reopened the review process, but is now enforcing stricter guidelines around the amount of data — and APIs — apps have access to.As part of Facebook’s new review pro…

Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications
Jul 3, 2018 by Amy Gesenhues
Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.Instagram testing open-ended questions in Stories to make content more interactive
Jul 3, 2018 by Amy Gesenhues
The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story.Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
Jul 3, 2018 by Robin Kurzer
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg’s Congressional testimony.Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for cont…

Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a Facebook-owned app.Starting today, Instagram users will see a “You’re all caught up” message to let them know when they have viewed all of the new posts from the last two days.“We’ve heard that it can be difficult to keep track of your seen posts. With this message, you’ll have a better understanding of your Feed and know you haven’t missed recent photos or videos,” writes Instagram on its press blog.In a post on his Facebook page in January, Zuckerberg said his focus for 2018 was making sure time spent on Facebook would be time well spent. The company has yet to roll out any feature similar to Instagram’s new notification, but it did confirm to TechCrunch last month that it is developing a yet to be released “Your Time on Facebook” tool that shows…