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Showing posts from July 5, 2018
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Close the Online/Offline Data Gap with AI-driven Call Intelligence

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you.With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations.Join our experts and learn how leading marketers are closing the online/offline customer data gap to lower acquisition costs and increase ROI.Register today for “Close the Online/Offline Data Gap with AI-driven Call Intelligence,” produced by Digital Marketing Depot and sponsored by Invoca.The post Close the Online/Offline Data Gap with AI-driven Call Intelligence appeared first on Marketing Land.

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Facebook launches video marketing tool

My latest columnlooked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing importance of video in its own results pages as a way it can compete with Google and YouTube for viewer numbers.A recent announcement from Facebook goes into even more detail on how it is developing its search and video provision.Brand CollabsIn an effort to help brands and businesses on Facebook connect, partner up, and make deals with creative content producers, the service is launching a tool called Brand Collabs.The tool is currently only available in the US but is expected to roll out further very soon. It allows brands to search for creators on the service – even digging down to creatives who are already fans of the brand in question – and makes it really easy for them to reach out and connect.Brands can narrow down suitability of potential creatives in ter…

How to Block Jio from Showing Ads on your Android Phone

Ever since I added the Reliance Jio 4G SIM on my Android phone, I’ve been bombarded with fullscreen overlay ads. The ads appear intermittently but they’ll almost always show up after you disconnect a phone call or when you are charging the device.I use a limited number of Android apps from known developers and was fairly certain that adware was related to the Jio phone service. After fiddling with every possible setting inside Android to disable the ads, I turned to Twitter for help.You can read the entire Twitter thread or here’s a quickly summary:Uninstall MyJio, Jio 4G Voice and all other Jio apps.Revoke all permissions of Jio apps. Long press the app icon, press the info button, go to App Permission and uncheck everything. Also turn off the “draw over the apps” permission for Jio apps.For Android Oreo or later, go to Settings > Apps > MyJio and turn off the “App can appear on top” setting. You probably need to do this for every Jio app on the device.Root the phone and instal…

How Attachment Reminders work inside Gmail?

Gmail has a built-in feature that reminds you of adding file attachments before the email is sent to the recipient. Gmail scans the text of your email and shows an alert if it thinks you intended to include a file attachment in the message but forgot to do so.If you haven’t seen this earlier, compose a new email in Gmail, add “I’ve attached the file” in the body and hit send. Gmail will pop-up a warning saying – “it seems like you forgot to attach the file.”How does the forgotten attachment detector work inside Gmail? I was looking at the source code of Gmail.com using Chrome Dev Tools and found an interesting snippet that bares it all.When you hit the send button, Gmail scans the text of your outgoing message and looks for the following word combinations using regex.|see attached|see attachment|see included|is attached|attached is|are attached|attached are|attached to this email|attached to this message|I’m attaching|I am attaching|I’ve attached|I have attached|I attach|I attached|fi…