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Showing posts from July 9, 2018
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Analyst firm: Smart speaker market will reach 100M units by year-end

Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further estimates that there will be 225 million smart speaker users by 2020.It’s not entirely clear what the ultimate market potential is. Several hundred million is probably a safe bet on a global basis.In the near term, Amazon is expected to maintain market-share dominance with 50 percent, while Google will have 30 percent, according to the firm. Apple isn’t expected to break 5 percent. However, that could change if Apple makes several changes and adjustments to its HomePod (e.g., lowering the price, supporting third-party music services).The category “others” becomes a fairly large segment of the market in the later years of the Canalys forecast. Others would still probably be third-party hardware makers using Alexa, Cortana or Google Assistants in their devices (e.g., Sonos One with Alexa).The firm asserts that the US will represent about 64 percent of the m…

Be careful what content you cut from your site

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site.Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to cut down on the quantity of content to make the effort more manageable overall.However, be careful what you cut! All too often in organizations, the various stakeholders for the website work in disparate groups or even various agencies, which can have a negative effect on planning and communication. Sometimes search engine optimization is seen as an afterthought, while it should be an integrated strategy throughout the website redesign and life cycle.In the case of this client, against my recommendations, they accidentally cut out whole pages of content that ranked well for highly trafficked keyword phrases. This led to significant traffic losses — nearly 40 percent of organic traffic yea…

SMX Advanced session recap: Mobile-first and AMP

I covered the Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical SEO Account Manager at Merkle, as well as new-to-me Kevin Malarick, SEO manager, product at Edmunds Inc.Alexis Sanders, MerkleAlexis was up first as she blazed through a ton of information on mobile and accelerated mobile pages (AMP). She started her presentation by asking, “Why mobile?”More people are accessing the internet via mobile both domestically and globally, and Google is adapting.The issue is that mobile is not the same as desktop. Mobile has its own challenges, including:Smaller screen sizes.Fat-finger issues.Forms.Mobile devices are slower, and mobile networks are slower.Data consumption is growing.Traffic is split between browsers and apps.We get stressed out by mobile delays. Our stress levels when a mobile page loads slowly are higher than when watching a horror movie (and slightly less than when doing a math problem).…

Six mistakes emerging brands make that affect their SEO

The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically speaking, it’s convenient to build a website, fun to start creating content, and even easier to share it on social media.And yet, when one does take the plunge, one seems to struggle quite a bit. The various parts of the puzzle don’t quite come together. Then there is SEO and its ever-changing rules.SEO can make or break your digital game. It’s also something that new businesses often get wrong. Here are some mistakes that emerging brands are especially prone to make, which can negatively impact their search engine performance. Make sure you guard against these.Poor keyword planning and ignoring local searchLocking in on the right keywords is crucial for a business. You want keywords that are competitive, and which capture the essence of the business, so that the SEO and content combined give your website a shot at ranking high on Google.Bu…

11 Best Free & Premium Pinterest-Style WordPress Themes of 2018

Pinterest became famous for its unique pinboard design. And with a Pinterest-style WordPress theme, you can easily bring that same design style to your WordPress website.As you’d expect, given Pinterest’s visual focus, a Pinterest-style WordPress theme is an excellent option for any site with lots of beautiful visual content. But you can get creative and use it for other types of sites as well!To help you find such themes for your site, I’ve collected 11 of the best Pinterest-style WordPress themes for your viewing pleasure. Many of these themes are only available as a premium purchase (learnthe benefits of buying premium themes), but I did also find an excellent free option that I’ve included.For each theme, I’ll also share a little bit about what makes the theme unique beyond its Pinterest-style design.11 Best Pinterest-Style WordPress Themes – Free And Paid1. MagPlus – $59MagPlus is a blog and magazine theme that comes with 40+ demos. Some of those demos look like a regular WordPre…