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Showing posts from July 17, 2018

Rent, buy or train? How to accelerate strategic marketing operations

Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations function is even harder.What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column, I’ll share how to accelerate your strategic marketing operations capability through a rent, buy and/or train strategy.[Read the full article on MarTech Today.]The post Rent, buy or train? How to accelerate strategic marketing operations appeared first on Marketing Land.

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Connect with passionate marketers — rates increase next week!

There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results.Discover, learn and connect with them at MarTech® October 1-3 in Boston. MarTech delivers horizon-expanding keynotes, strategic and practical sessions and peer-to-peer networking in a friendly and comfortable environment.You get more at MarTech: Sessions, keynotes & networkingThe MarTech program features more than 60 sessions, keynotes and presentations organized around four topics: Marketing, Technology, Management and Solutions. Stick with a single track for the day or mix and match sessions across tracks to craft your own personalized agenda.See the agenda, see who’s speaking, and get all the details you need to plan your time with us.I’m especially excited about our keynote speakers. They’ll share insights and ideas a…

Clinch launches tool to dynamically generate ads for Instagram stories

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of its kind.The New York City-headquartered company offers marketers tools for developing dynamic creative for Facebook, Instagram, YouTube and programmatic channels like exchanges or over-the-top (OTT) television. It recently released software called Clinch for Facebook that dynamically creates video/carousel ads for that platform.To use the Instagram Stories tool, a brand first works with the Clinch team to create an interactive template for the 6-to-15-second ad, to which are attached sources for content assets like photos, videos or previously created graphics.[Read the full article on MarTech Today.]The post Clinch launches tool to dynamically generate ads for Instagram stories appeared first on Marketing Land.

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Salesforce adds more intelligence with Datorama purchase

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics.Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. Although the company is headquartered in New York City, about half of its 400 employees are in Israel. Datorama’s 3,000+ clients include PepsiCo, Ticketmaster, Trivago, Unilever and Foursquare.While there is no shortage of firms offering analytics and marketing intelligence, Datorama has emphasized it can present the advertising and marketing data from a variety of tools — the company says the average marketer has an average of 70 data streams — inside one cloud-based dashboard, where AI helps generate automated reporting, insights for decision-making and ways to optimize campaigns.[Read the full article on MarTech Today.]The post Salesforce adds more intelligence with Datorama purchase appeared first on Marketing Land.

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OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into effect on May 25, along comes the newly enacted California Consumer Privacy Act (CCPA).Like GDPR, the new California legislation establishes consumer rights over personal data, including the right of deletion of that data, the right to opt out and the right to grant consent before data is collected. It affects companies doing business in California, although the exact definition of that term is expected to be determined more exactly by the time the Act goes into effect in January 2020.To help organizations get a sense of whether they have to comply with CCPA, and, if so, what that might involve, privacy management firm OneTrust is now out with what it says is the new law’s first Initial Planning Assessment tool (registration required), developed with the International Association of Privacy Professionals.[Read the full article on MarTech Today.]The pos…

Amazon crashes on Prime Day, creating a less than prime shopping experience

Jeramey Lende / It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing.Many who went to the main Prime Day homepage saw, instead, a landing page with the message, “Sorry, something went wrong” and a photo featuring one of the dogs of Amazon, a ploy to lighten the mood of unhappy shoppers unable to access Prime Day discounts.Shoppers experienced everything from the main Prime Day homepage failing to launch to product searches returning zero items or product links leading to error pages. Other users were sent back to the Prime Day homepage whenever they tried to go to category pages; or, if they were able to add Prime Day deals to their cart, they received an error message when they tried to check out.As several took to Twitter to complain about Amazon going down on what was previously the company’s biggest sales day, Amazon …

Marketing Day: Facebook Ads Manager, B2B influencers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Activating B2B influencers across earned, owned, shared & paid media
Jul 16, 2018 by Michael Brito
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Jul 16, 2018 by Amy Gesenhues
A team of more than 100 user researchers collect and analyze feedback to help inform product decisions.Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
Jul 16, 2018 by Digital Marketing Depot
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conve…

Activating B2B influencers across earned, owned, shared & paid media

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them.In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands can use the model as the foundation to architect a program, which includes setting criteria for identifying the right influencers.In the second article, I showed how researching B2B influencers can deliver actionable intelligence. I highlighted a real analysis and identified 600+ influencers who have written and/or talked about cybersecurity within the context of blockchain over the last three months. The research showed several data points that could be actionable — vertical preference, unbranded versus branded conversation and what topics were trending among the influencers at the time the data was pulled.Similarly to researching media coverage, understanding what’s top of mind from a select group of influencer…

Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week

In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every week on the platform. The responses to surveys are among the feedback methods that inform company decisions around product updates and ranking algorithms.According to Facebook, the company collects user feedback primarily through surveys, focus groups, usability sessions, one-on-one interviews and “on the street” conversations between Facebook researchers and users.“The more intimate, qualitative methods yield rich, resonant anecdotes that help illustrate the nuances and complexities of people’s feelings about an issue, while broader-reaching quantitative methods, like surveys, help define how particular groups of people feel about different issues and how many people share those attitudes,” writes Facebook on its news blog. In its ongoing campaign to be more transparent, the company shared a post last week outlin…