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Showing posts from July 20, 2018

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds.Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile capabilities in mobile-only offerings, plus it notes the flexibility for a marketer who doesn’t necessarily want to make such a large commitment to one vendor. (A complimentary copy of the report is available from one of the selected vendors, Braze. Registration required.)On the other hand, although mobile-only vendors are beginning to add other channels like email and Internet of Things, the large marketing clouds offer built-in integration of mobile campaigns and data with all the other channels.In assessing 15 vendors, Gartner places five mobile-only platforms into the top category of Leaders (Braze, Urban Airship, Swrve, Localytics and Leanplum) and only one marketing cloud (IBM).[Read th…

IAB Tech Labs launches blockchain-analysis pilot program

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations.To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its Blockchain Working Group is launching a pilot program.The program will look at blockchain-based, advertising-targeted projects from the Working Group’s 100+ member organizations. It will then write a white paper that attempts to point out the actual value — and possibly throw shade on the hype — of blockchain’s potential for this industry.So far, projects have been identified from Kochava Labs, FusionSeven, MetaX and Lucidity. Each includes a variety of ad tech participants, including advertisers, agencies, DSPs, publishers and exchanges.[Read the full article on MarTech Today.]The post IAB Tech Labs launches blockchain-analysis pilot program appeared first on Marketing L…

5 Smart, Interesting Keyword Research Methods For eCommerce Stores

Do you run an eCommerce website and store?Do you aim at running successful eCommerce marketing campaigns?If your answer to the questions above is in the affirmative, this article may just be the one you have been looking for all this while.Every marketing campaign starts with keywords. Why is keyword research is so important, you might wonder. Keyword research is essential because it influences your marketing efforts.Why Is Keyword Research An Important Part for your eCommerce StoreWe live in a digital world where the Internet is the most important and popular medium for reaching your audience.World’s Internet users have passed the 4 billion mark (53% penetration of the global population)….
Click To TweetTo further reiterate the Internet’s reach, the total number of people purchasing products online via eCommerce has reached the 1.77 billion-mark (23% penetration of the global population). Source: We Are SocialThe data translates to the fact that you can reach around one-fourth of the …

Factors that influence your website’s credibility

Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it.One of the most decisive factors behind your brand gaining business through its website is the credibility it holds. The potential customers will only bank upon your business website after they trust it and the people behind it. In case you are an ecommerce website or a website that deals with customers’ sensitive information, you will have to put in extra efforts to gain customers’ trust.As per the Stanford Web Credibility Research, websites become more credible by being useful and easy to access. A website’s usefulness is marked by its features, functionalities, and UI. However, the website’s ease of use is determined by the implemented web design. Hence, a lot of factors together contribute to enhancing your site’s trust score.If you are clueless and would like to make your website more credible, here i…

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Going on the offensive: The use of attack sites in reputation management
Jul 19, 2018 by Chris Silver Smith
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals.15 checks you should make when choosing a link partner
Jul 19, 2018 by Julie Joyce
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.8 best practices for implementing multi-touch attribution
Jul 19, 2018 by Digital Marketing Depot
Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or …

Going on the offensive: The use of attack sites in reputation management

In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content.An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the attacker into halting an ongoing smear campaign and/or removing negative materials. Is this a good stratagem, and should reputation industry professionals be involved in it?I have heard some industry professionals use the term “Dark Site” or “Dark Website” to refer to these counterattack websites, but those terms mainly are used to speak about websites that have not gone live yet but are kept ready in waiting to be launched if needed.This term may come from the crisis management subcategory of the reputation industry, where companies may have an alternate website lurking in the wings ready to be launched when dealing with some typ…

15 checks you should make when choosing a link partner

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to.Most websites don’t “just” accrue links on their own if they are focused on ranking; they use some sort of link-building tactic to attract them. Link-building companies like mine offer these services and start all projects with a look and evaluation of the sites we’ll be contacting for links. Good link partners are key to a good linking campaign.In this article, I’ll home in on how we initially determine if a site will make a good linking partner.Checklist of questionsHere are the questions and criteria we use to rate a website as we prospect for link-building partners. Use them as a checklist as you begin your linking campaign.1. Is the site indexed in Google?To me, the ultimate sign of something wrong with a web page is the lack of its appearance in Google. If the web page you’re looking for doesn’t show up in Goog…