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Showing posts from July 21, 2018

Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Report: Smart speaker ownership driving voice adoption on smartphones
Jul 20, 2018 by Greg Sterling
But 38% also said they bought a smart speaker ‘to reduce screen time’.Planning to make a video ad or other video asset? 3 things to consider
Jul 20, 2018 by Jacob Baadsgaard
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.Gartner releases first Magic Quadrant on mobile marketing platforms
Jul 20, 2018 by Barry Levine
Mobile-only platforms take most of the top places, above Salesforce and Oracle.IAB Tech Labs launches blockchain-analysis pilot program
Jul 20, 2018 by Barry Levine
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.Recent Headlines From MarTech Today, Our Sister Site Ded…

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers.Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart speaker, representing a projected total of roughly 43 million. This number may underestimate total US smart speaker ownership, which may be closer to 50 million or more.As the chart indicates, owners fall into all age categories, though there are more who are over 25 than under. Indeed, there may be an unexplored correlation with life stage, home ownership or other life cycle variables. Owners with and without kids were split roughly equally, though there were more female than male owners (54 percent vs. 46 percent).The report segments ownership and behavior into two primary categories: “first adopters” (owners for more than a year) and “early ma…

Planning to make a video ad or other video asset? 3 things to consider

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in.All great ads start with a great advertising strategy. Video advertising is no exception.In fact, creating a video ad tends to be a lot more expensive than creating, say, a text or display ad, so the upfront risks of video advertising are even higher than they are in many other online marketing channels. Of course, the rewards can often be greater, too, as long as you take your time and make sure you create the right video ad.After all, can you really afford to invest hundreds or thousands of dollars in a video ad that doesn’t produce good results?Fortunately, if you’re thinking about making video ads, there are a few simple questions you can ask yourself that will save you from making some basic, but common, mistakes in the ad-creation process. Let’s take a look.What am I trying to achieve?Video views… watch t…