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Showing posts from July 25, 2018
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ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve.This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge, the new platform is providing a previously unavailable level of granular detail about the choices made by users as they move through the ad’s story or funnel.“With the rise of interactive ad units like playable or interactive video ads, the ad has suddenly become not just part of a funnel, but a funnel in and of itself,” Chief Design Officer Dan Greenberg said in a statement.[Read the full article on MarTech Today.]The post ironSource releases new platform to track playable ads’ metrics appeared first on Marketing Land.

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Whither digital advertising?

Considering the General Data Protection Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency and the hostility of various browsers to third-party cookies, it feels like digital advertising has come to a fork in the road.So, which path(s) should it take?“The pendulum has swung too far” toward programmatic advertising directed at users’ profiles using third-party data, Forrester analyst Susan Bidel told me recently, complicating my path-in-the-road metaphor.“If you listen to [Proctor and Gamble] and Unilever,” she said, “they are all saying that digital marketing as practiced in the last five or six years has not borne out.”[Read the full article on MarTech Today.]The post Whither digital advertising? appeared first on Marketing Land.

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Laying the foundations of good SEO: the most important tasks (part 2)

SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily.However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines.In part one of this series, the author explained the most important SEO tasks related to SEO tools, keyword research, and on-site optimization.It is now time to tackle technical SEO, content, and off-page optimization.Technical SEOTechnical SEO is vital to your site’s success. For example, one single error in your robots.txt file can prevent your site from being indexed.Though technical SEO covers a broad range of subjects concerning the elements needed for optimization, you should primarily prioritize the following areas:Crawl errors. If you keep receiving Crawl error reports, this means that Google cannot crawl your site’s URLs and, consequently, cannot rank it. Regularly check Crawl error notifications in the Google…

Twitter tightens access to API platform & restricts number of daily actions an app can perform

Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new requests to access the company’s API platform will be required to apply for a developer account. It is also restricting the default number of apps registered to a single account to ten and limiting app-level rate limits for Tweets, Likes, Follows and Direct Messages.What does this mean for app developers? Starting today, any developer wanting new account access to Twitter’s API platform — standard or premium — will have to apply go through a new developer account application process. Access will be decided based on use-case reviews and policy compliance checks, and may need further reviews if an app is used for purposes other than its original intent. The company says, eventually developers with current API access will also need to go through the new application process.“Following application approval, you may be required to undergo additional, more rigorou…

Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
Jul 24, 2018 by Amy Gesenhues
Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.Compare the top marketing automation tools and platforms
Jul 24, 2018 by Digital Marketing Depot
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use?YouTube app adds new time well spent options, including a break reminder
Jul 24, 2018 by Amy Gesenhues
After making it possible to set a timer on t…

Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%

tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spend on Instagram jumped a whopping 177 percent during the same time period, according to Merkle’s recent digital marketing report analyzing year-over-year social ad and search trends across the agency’s client base in Q2.Instagram impressions jumped 209 percent, and CPMs (average cost per 1,000 impressions) decreased by 10 percent. The rise in Facebook ad spend came largely from higher CPMs, which were 70 percent higher than the prior year. Ad impressions on Facebook fell by 17 percent year over year.Despite Instagram’s surge, it remains significantly smaller in terms of advertising investment. “For the median advertiser actively bidding on both platforms, Instagram accounted for …

How To Add Estimated Reading Time In Your WordPress Posts

I am sure about one thing – most of you have visited Medium.com.In case you haven’t, let me tell you that it is a blogging platform where you can read stories and ideas and write on any topic you like. It can also be used for syndicating your posts and get traffic to your site without worrying about duplicate content issues.Although Medium is not as good as WordPress (sorry, I’m a bit biased here :P), it comes with a feature that I really like.It displays the estimated reading time in every article, just like this:And sadly, core WordPress doesn’t have this feature so far.However, you can still add that feature on your WordPress site with the help of a plugin.So, in this post, I’ll show how you can add the estimated reading time feature on your WordPress website, just like Medium.Should You Use Time to Read Feature on Your Website?Think of the following:Checking the time left to get in touch with the support staff of any product or serviceUsing GPS to check the time left to reach your…