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Showing posts from July 27, 2018
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Rookie link-building and content outreach mistakes you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt.I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my experience, I am not sure which campaign was a bigger epic fail:The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line.The fact I launched a huge content campaign the same day Donald Trump was inaugurated.via GIPHYThese things happen.  Mistakes are a key ingredient of learning, particularly when it comes to link outreach. You will probably make a lot of mistakes and get very frustrated before you learn how to consistently build links with content. It’s all part of the learning process.What if you could skip over the costly learning curve and jump directly into all the link-building lessons without committing all the mistakes?  Would you like to know which mistakes can be e…

How to test your programmatic creatives like a pro

According to Ipsos, over 75 percent of advertising impact is determined by creative quality.And yet, creative messaging seems to be an afterthought next to ad placement and targeting.I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. I’m talking consistent optimization, a dramatic increase in performance and insights that can be used in other channels. For the best results, you’ll need to thoroughly test programmatic display creatives.At Brainlabs (my company), we want to know which creatives work best for particular audiences, to maximize performance at the most tailored level. There are two ways we approach testing. Each depends on the objectives and length of the campaign.Creative testingThe first method is to test lots of creatives at one time with the aim of gathering insights. This is typically for short campaign periods (two months or less) with larger budgets. This is great…

Brand Safety Institute debuts to offer new certification programs for digital advertisers

From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance.But these are the days of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions. So, advertisers find themselves increasingly concerned that their messages are being compromised by factors they don’t control.Toward the goal of re-establishing control, a new organization — the Brand Safety Institute — launched this week in Washington, DC.Formed by Mike Zaneis, CEO of the corporate-focused Trustworthy Accountability Group (TAG) and Neal Thurman, director at Coalition for Better Ads (CBA), the organization intends to help define best practices, provide a certification program for the new role of Brand Safety Officer and offer other kinds of supporting education, training and resources.Zameis told me that, to his knowledge, this is the first organi…

Checklist for performing basic SEO audit

Keeping up with the latest SEO practices can be overwhelming for someone who has just started out as a new website owner. Moreover, making sure that the existing SEO implementations are regularly taken care of as per the latest Google algorithm changes can be a nerve-wracking task for some.To make sure that you are not missing out on them, you have to perform an SEO audit of your website/blog at regular intervals of time. By keeping a checklist handy, you maintain a standard SEO audit task list that makes sure that none of the crucial points are missed out.In this blog post, we will be briefing you with a complete checklist that will help you perform the SEO audit of your website effectively and efficiently.The advantages of having an SEO audit checklist are:Helps you identify the site’s weakest points and work on themHelps you with your site’s off and on-page optimizationHelps you increase your site’s loading speed after you implement conclusions drawn out of the checklistSelf-auditi…

Google allows advertisers to buy ads.txt authorized-only inventory

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file.Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their domains, publishers can list the IDs associated with the seller accounts of ad networks and exchanges that are authorized to sell their advertising inventory. Advertisers can then do an ID lookup to verify they are buying inventory from authorized sellers.Ads.txt adoption has continued to rise. Google says more than 430,000 domains have added the file since February and that close to 600,000 publishers — and 90 percent of its publisher partners — are using ads.txt.Last fall, Google began filtering unauthorized inventory from its ad systems. Now that adoption is high, Google is giving advertisers the ability to exclude publishers that don’t have ads.…

As Facebook user and revenue growth slows in Q2, advertisers are still on board

It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating on different trajectories. As we’ve repeatedly seen over the past months, advertisers continue to spend more on Facebook and Instagram ads and have been relatively unphased by slower growth trends or data scandals.Here are takeaways for marketers from Facebook’s Q2 2018 earnings report.Why investors weren’t happyDespite Facebook executives having warned growth was likely to slow, analysts had high expectations. Overall revenue and earnings per share missed analyst estimates, and Facebook said growth will continue to slow through this year. Facebook stock fell sharply in after-hours trading.Total revenue was $13.23 bil…

This Is How You Can Disable Comments On WordPress Posts

The comment feature of WordPress CMS makes it one of the ideal platform for blogging. However, not every post of your blog needs the comment feature and you can always choose to disable it.The customization feature of WordPress is what all of us enjoy the most. In WordPress, we have the option to:Disable comments on specific postsDisable comments on specific pagesDisable comments on all the pagesDepending upon your requirement, you can pick either of it.A practical situation that I’m experiencing these days is that some of the popular posts on ShoutMeLoud are getting a lot of comments. The problem is, only 1% of the comments are genuine on those posts. The rest of the comments are spams or blunt self-promotion. Anti-spam comment plugins like Akismet and WordPress Zero spam are doing a decent job, but it is not enough. That’s when I thought of disabling comments on a few specific WordPress blog posts.In this tutorial, you will learn exactly how to do it and you can use it now or in the…

Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:8 ways to use content to skyrocket user engagement
Jul 26, 2018 by Kristopher Jones
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.4 must-do’s for marketing budget planning
Jul 26, 2018 by Digital Marketing Depot
The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.Google ups its AI services with new Contact Center solution and developer tools
Jul 26, 2018 by Barry Levine
The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.New report: Consent management platforms are purchased less often than other pri…