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Showing posts from July 28, 2018

Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Rookie link-building and content outreach mistakes you won’t make twice
Jul 27, 2018 by Gisele Navarro
Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.How to test your programmatic creatives like a pro
Jul 27, 2018 by Grace Kaye
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.Brand Safety Institute debuts to offer new certification programs for digital advertisers
Jul 27, 2018 by Barry Levine
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.Google allows advertisers to buy ads.txt authori…