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Showing posts from August 1, 2018
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Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps

Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that were not submitted for review by the August 1 deadline.App developers received a reminder last month that any apps using the following APIs had until August 1 to re-submit their app for approval under the new app review policy:Facebook Login outside of email and default (any apps or websites that allow users to sign in using their Facebook account)Pages APIGroups APIEvents APIMessenger APIInstagram APIBusiness Manager APIFacebook says that any current active apps that have not been submitted for review should do so now, and that it is proactively queueing up apps for review to make sure all undergo the new app review process.“Where we need more information, developers will have a limited amount of time to respond. If we don’t hear back within that timeframe, we will remove the app’s access to APIs that require approval,” writes Facebook’s VP of produ…

Facebook & Instagram introduce new user tools to track time spent on the apps

Facebook and Instagram (a Facebook-owned app) are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced today, both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring.“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive, on Facebook’s news blog.Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, th…

You need 23 keywords in a blog post to rank well. Not.

As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question:“How many keywords should I use in my posts?”People seem to be looking for an exact number or percentage that defines an ideal “keyword density” for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in!Sadly, that’s not exactly the case. In fact, keyword density is a useless metric when it comes to writing content optimized for search engine traffic and conversions.To help anyone looking for an answerto that question, I want to try and debunk some common misconceptions about keyword density and show there is no magic keyword number. I will also share a handful of strategies I feel are useful for writing SEO-friendly content.Debunking keyword densityThere is no clear correlation between keyword density and how much organic traffic is generated by a post or page. In this case, the lac…

The ultimate guide to HTTP status codes and headers for SEO

In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the web is handled through HTTP.When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP for this exchange. This is why it’s important for search engine optimization specialists (SEOs) to understand how the HTTP protocol works and the impact it has on search engines’ crawling and indexing of web pages. In this column, I’ll explain everything you need to know.But first, let me tell you about the tools you’ll need to perform the necessary tests on your site. Google Chrome DevTools allows you to view a uniform resource locator (URL) full HTTP response, but it can be cumbersome to view. I prefer using the Ayima Page Insights and Ayima Redirect Path Chrome plugins…

Ways to improve your link building

With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at the bigger picture to make the greatest impact.There are a variety of link building tactics that don’t require a huge amount of resource or expense, so whether you’re working for an agency or in-house, dust away the cobwebs that are plaguing your strategy and step up. Below are just a few ways you can improve your approach to link building.Don’t forget the basicsThe first step is not to forget the basics, it’s so easy to forget these – particularly when you’re constantly being served with ‘inspirational content’ that promises to be the best and only method you’ll ever need. Revisiting old, unlinked brand mentions and fixing broken links can have…

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Rebranding your local business? Don’t start without reading these tips
Jul 31, 2018 by Jamie Pitman
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Jul 31, 2018 by Amy Gesenhues
A select group of Snapchat’s Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.Special rates to SMX East end soon!
Jul 31, 2018 by Marketing Land
Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to Ne…

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business:Your product and service offering might be outgrowing your name and website.You might have found a new location close to the center of town.You feel a facelift might revitalize a flagging business.Whatever your reasons, they must be good given the work it takes to rebrand. It may be the biggest and highest-risk challenge you’ve ever faced. The tone of voice, website design, color scheme, logos, directory listings and sales process may all need to change at once. It’s not an easy or quick switch.Interest in a local businesses rebranding isn’t as strong as big brands enjoy, so you can kiss that viral piece on the evolution of your brand goodbye. Unlike Pepsi or other big brands, there is a high likelihood few will notice a logo change from a small business.Small businesses don’t have access to a multimillion-dollar branding and communications strategy. But that doesn’t mean you can’t still make a true impact on th…

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to monetize their content with the launch of Snap Private Marketplace (Snap PMP). The company is also making its six-second, non-skippable Commercials ads available via its self-serve ad platform for 100 select advertisers.Snap Private MarketplaceThe Snap PMP beta program allows Discover partners to offer ad inventory via the app’s Ads Manager. Snap PMP includes the full benefits of the app’s programmatic ad platform, with ad targeting options, metrics and dynamic pricing. Both Snap Ads and Commercials will be available via the Snap PMP now that Commercials can be bought through the Ads Manager.Discover partners involved in the Snap PMP beta program include BuzzFeed, Condé Nast, Hearst Magazines Digital Media, NBCU, Tastemade, Vertical, Viacom and VICE. As part of the PMP platform, the Discover channels will be able to create “bundles of content” for ad opport…