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Showing posts from August 2, 2018

Square opens platform to third-party developers to create new payment experiences

Today, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and industries. With the new toolset, developers can offer customized payment solutions that incorporate internal or third-party tools and systems, such as inventory management or CRM.Here’s Square’s description of the benefits of the program:The Square Reader SDK is a set of developer tools for building custom in-person checkout experiences on the Square platform. For the first time, iOS and Android developers can build unique checkout or point of sale applications like self-ordering kiosks, mobile points of sale, in-store line busting apps, and more, on top of Square’s hardware and payments ecosystem. These customized solutions enable developers to work with both existing Square merchants in popular industries such as retail and restaurants, as well as new sellers in verticals not traditionally supported by Square like transportation and healthcare.Th…

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI.Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff to a human agent if the conversation gets too complex, an Agent Assist system to help inform the human agent of that earlier conversation and prior history, and other support.Now, contact center provider Genesys is moving the first full integration of the new Google solution into an early adoption phase with selected clients. General availability of this partnership is planned for early 2019.Via this integration, Genesys is employing the Google voice bots, which talk and understand basic English. VP of AI Product Management Paul Lasserre told me that these bots aren’t Duplex, the human-sounding bot from the Google Assistant project that recently demonstra…

SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace

CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can support online content and ads synchronized between multiple screens.Additionally, the new standards could make it much easier for marketers to track where their programs or ads appear, either on TV, over-the-top (OTT) TV, websites, apps or elsewhere.The new standards, issued earlier this month, are called TAXI Complete (a free white paper is available, but registration is required), and its advocates are touting it as the UPC (Universal Product Code, the ubiquitous bar code on virtually every physical product) for tracking video across platforms.It takes two existing tracking identifiers — Ad-ID for ads and EIDR (Entertainment Identifier Registry) for program content — and specifies how they can become part of the audio track of any video program or video ad. One standard identifies the ad or program, and one identifies where the ad or program is shown.[R…

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach.Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices.With an 111 percent increase in impressions served over second quarter last year, connected TV (CTV) emerged as the top platform for video advertisers for the first time. Thirty-eight percent of all impressions took place on CTV, edging out mobile’s 30 percent, down from 33 percent from Q1 of this year.[Read the full article on MarTech Today.]The post New report: CTV emerges as top platform for video advertisers, completion rates continue to improve appeared first on Marketing Land.

via Marketing Land

How to safely change themes on your WordPress site

WordPress is one of the most used content management systems out there. The one thing that makes WordPress so accessible is its ecosystem, including the themes and plugins available. As a user, you’ll find hundreds of free and paid themes. Ease of use also makes WordPress an excellent choice for building a blog or business website.In this article, we will focus on the steps that are required to change the WordPress theme of your website safely. If you have used WordPress before, you might know how easy and intuitive it is to change a theme, but new users may not find it so straightforward – and one wrong change can lead to site malfunction. This article will also provide some useful information for more seasoned users.Step 1: Selecting a fresh WordPress themeEven though this step is obvious, it is important to tick off. Getting a new theme can be a challenging task for those who don’t know how and where to get it. If you are looking for a free alternative, a good starting point is to …

Facebook launches playable ads, tests retention optimization for app advertising

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features specifically for app marketers. The announcements Fridays prioritize long term value over sheer download volume, putting it on more equal footing with competitors.Playable ads — the ads users can demo from within the ad — are now available globally in the Facebook News Feed. Advertisers can set these ads up in the Facebook UI after selecting the app install campaign objective. Advertisers can also use one of Facebook’s developer partners — Bidalgo, CrossInstall, ConsumerAcquisition, CyberAgent, Kaizen, Kenshoo, MakeMeReach, Nanigans, Septeni Original,, Soft-World, TreSensa and Wisebirds — to help create and manage playable a…

Send your hybrid marketers to MarTech to stay on the cutting edge

Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager.That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others who are passionate about the challenges of modern marketing. Our blended curriculum unearths new possibilities, reveals emerging opportunities and will help unify your team of diverse marketers.Attend MarTech for:60+ dynamic sessions. You’ll access case studies from leading brands that have overcome thorny organizational, interpersonal and compliance issues that make or break marketing technology implementations. See the agenda.65+ market-defining exhibitors. Step inside our Expo Hall to connect with vendors and discover time-saving solutions and products that will boost efficiency.Unique team-building. Gathering with 1,200 of your martech community members will leave your …

Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business.WhatsApp Business APIThe WhatsApp Business API will allow businesses to send end-to-end encrypted messages to people who start a chat with the company via the app and to message people who have requested information. Businesses will be able to customize notifications that can be sent with “relevant, non-promotional” content (e.g., shipping confirmations, appointment reminders or event tickets).“When someone messages your business, you can also use the WhatsApp Business API to respond to questions or comments for free within 24 hours,” writes Facebook on its Business blog.If a business waits more than 24 hours to send a response, the…

Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position

International Data Corporation (IDC) reported that Q2 smartphone shipments were down just under 2 percent annually. According to the tracking firm, “the drop marks the third consecutive quarter of year-over-year declines for the global smartphone market.”The report also asserts that China’s Huawei has overtaken Apple as the world’s second-largest phone maker by market share. Indeed, China manufacturers dominate, taking three out of the top five spots (or four, if one considers the iPhone is made in China).Also noteworthy, Samsung remains the global smartphone leader despite a 10 percent decline in unit shipments year over year. The S9 phone was a sales disappointment for the Korean giant. IDC also said that Xiaomi is gaining on Samsung or ahead in key markets such as India.Huawei, the new number two, is considered a security risk by many Western governments. The company (along with telecoms equipment maker ZTE) has been accused of helping perform surveillance for the Chinese governmen…

Marketing Day: New Facebook & Instagram tools, HTTP guide & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Aug 1, 2018 by Amy Gesenhues
Facebook has removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process.Facebook & Instagram introduce new user tools to track time spent on the apps
Aug 1, 2018 by Amy Gesenhues
Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their phones.You need 23 keywords in a blog post to rank well. Not.
Aug 1, 2018 by Jessica Foster
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.The ultimate guide to HTTP status codes and headers for SEO
Aug 1, 2018 by Barry Adams
Do you understand how HTTP protocol works and the impact it has on crawlin…