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Showing posts from August 3, 2018
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Apple’s HomePod makes modest gains against Echo, Google Home [Report]

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US smart speaker market.Echo dominates, with a 70 percent share compared to Google Home’s 24 percent, according to the report. Apple roughly doubled its share from 3 percent in March. It’s easy to grow from a tiny base, but the gains may be meaningful.US market share of smart speakers (June 2018)
It’s good news for Apple for several reasons:HomePod is quite expensive at $349, limiting its market potential.Mixed reviews (other than for sound) at launch also tempered demand.Its virtual assistant capabilities are perceived to be weaker than Google’s or Amazon’s.With all these real and perceived limitations, the data suggest there’s some pent-up demand for the Apple speaker. It’s also rumored to be getting new feature updates in the fall …

Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability.To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available for free, with registration, from several of the vendors mentioned in the report, including Evergage and Qubit.) As with Gartner’s many other MQ reports, this one characterizes leading vendors according to their position on two axes, Ability to Execute and Completeness of Vision.Although almost every marketing tool these days promises some kind of personalization, Gartner attempts to narrow its scope by defining these platforms as providing “a relevant, individualized interaction” that employs the recipient’s personal data and individual/aggregated behavioral data to “deliver an experience to meet specific needs and preferences.”In particular, the report focuses on personalization tools …

What Is IGTV From Instagram: Everything Social Media Enthusiasts Need To Know

Have you heard about Instagram’s new app, IGTV? Well, I am sure you have. But, would you like to learn all about its launch, how it works and how to build your presence on it?I don’t doubt that you do.Instagram was launched in 2010, but the video feature wasn’t introduced until 2013. At first, you could only upload clips that were up to 15 seconds long. The duration was then raised to 60 seconds. But now Instagram has launched a new app called IGTV where you can upload videos that are up to an hour long.IGTV will help Instagram compete better with social networks like Facebook and YouTube. Statistically, 45% of people spend more than an hour watching videos each week on both these networks.If you are serious about promoting your business or blog with video, IGTV should be a big part of your strategy.There’s so much you can do with this new network. Hence, I have written a complete guide that will help you get started with IGTV. I will show you how to navigate it and how you can use it…

Adapting to Google’s latest speed update

Page speed has always been a priority to maintain search visibility, but before Google’s latest Speed update, this was something predominantly associated with desktop sites.Now that mobile sites are also being ranked on their page loading times, it is no surprise that websites need to be up to speed to avoid decreasing search ranking.In today’s competitive, ever-changing marketplaces, establishing a great online presence is clearly of utmost importance. However, our report recently found that 87% of the UK’s top online retail brands alone are risking a significant drop in their visibility by neglecting mobile site performance; rating as ‘poor’ in terms of mobile site speed. Google’s own research supports this by revealing the average site takes five times longer than the ideal 3-second timeframe to load.These slower sites notoriously see increases in bounce rates, as well as lower online visibility and search engine ranking.So what can you do to rectify this issue and bolster a websit…

Twitter loses ability to let users auto-post tweets & retweets to Facebook

Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made it possible for apps to publish posts to Facebook as the logged-in user.According to Facebook, it expects that roughly 60,000 apps will be impacted — one of which is Twitter.Twitter’s support team tweeted the following message to users not long after Facebook had removed access to the Publish actions permissions feature:We’ve learned that Tweets and Retweets will no longer automatically post to connected Facebook accounts due to a recent Facebook update.Don’t worry, you have other ways to share a Tweet https://t.co/fiwInkuyz7— Twitter Support (@TwitterSupport) August 1, 2018This means that a Twitter user who had connected their Twitter account to a Facebook account to automatically share their tweets and retweets on Facebook will no longer have that option.A Facebook spokesperson confirmed that this was a result of Facebook’s decision to deprecate th…

How to structure your email program to retain customers

If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one.Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak highly of you to friends and family; and they spend more money with you over time.Okay, dogs don’t speak or spend money, so that analogy didn’t make sense, but you get the idea — although if you’re like most marketers, you haven’t fully absorbed the lesson and benefited from it financially.Retention marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction, I hope I can help kick-start a few ideas.In my first article of this series on retention, I will show you how to leverage what you already know abou…

Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
Aug 2, 2018 by Digital Marketing Depot
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.Square opens platform to third-party developers to create new payment experiences
Aug 2, 2018 by Greg Sterling
The tools enable the company to expand into new verticals and move further into e-commerce.Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
Aug 2, 2018 by Barry Levine
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact c…

Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.Join SiriusDecisions and Openprise experts as they share best practices for improving your marketing and sales infrastructure to align with modern B2B demand processes. You’ll also learn about common pitfalls that keep marketing and sales operations teams from achieving success.Register today for “Key Marketing Ops Capabilities to Boost Revenue,” produced by Digital Marketing Depot and sponsored by Openprise.The post Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ appeared first on Marketing Land.

via Marketing Land