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Showing posts from August 4, 2018

Marketing Day: Twitter loses tweets, Apple HomePod gains ground, Gartner’s MQ report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The business stats you must have on instant recall
Aug 3, 2018 by Ryan Phelan
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Aug 3, 2018 by Greg Sterling
Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent.Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
Aug 3, 2018 by Barry Levine
Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.Twitter loses ability to let users auto-post tweets & retweets to Facebook
Aug 2, 2018 by Amy Gesenhues
Facebook deprecated its Publish actions permission feature yesterday, ending the abilit…

The business stats you must have on instant recall

After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about the metrics that would best highlight my accomplishments.Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job?See, I wasn’t just a pretty face on the speaker’s platform at marketing conferences. I headed up US marketing operations for a UK-based email service provider. I carried metrics like these, and many more, into team and client meetings and executive sessions and used them to build out my marketing plans.Then, as I compiled my stats, I had an epiphany.I realized that these big-picture stats aren’t just for your resume. These are the numbers you should be carrying around in your head every day on the job. They’re the stats that help you demonstrate the value and effectiveness of your email program.If someone — like your CEO — were to stop you in the hall and ask, “How’s ou…