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Showing posts from August 7, 2018
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Don’t miss out on the best offer to attend SMX East

Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need. With tactic-rich sessions for beginner, intermediate and advanced search marketers, you’ll walk away with at least one game-changing idea to drive your campaign success.Unlock the power of SMX with an All Access pass that includes:30+ tactic-rich sessions, inspirational keynotes and hands-on clinics (just added!).Actionable tactics from trusted SEO and SEM speakers.Meeting market-defining vendors including Amazon, Bruce Clay, Invoca and more.Networking events designed to connect you with experts and peers.Top-shelf amenities, including breakfast, hot lunches, snacks and WiFi.Breaking keynote alert!Keynotes will feature these experts from Google and Bing:Sofia Altuna, Global Product Partnerships at Google.…

TV-watching viewer app TV Time launches an analytics platform

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts.Now, the Santa Monica-based firm behind the app has taken the aggregated data from all those viewing choices and comments and made it available in a self-service platform called TVLytics.CRO Carol Hanley told me that she was unaware of a competing app that similarly offers access to viewers’ preferences, comments and choices. Previously, she said, TV Time would assemble this data when required for customers — such as program producers, talent agencies or advertisers — but now it is being made available on a self-service platform.[Read the full article on MarTech Today.]The post TV-watching viewer app TV Time launches an analytics platform appeared first on Marketing Land.

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SEO 101: 11 tips you need to know when you optimize your site

SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible.The first steps towards search engine optimization can be scary, but you can start implementing small changes to improve your rankings in search results.After all, SEO success doesn’t happen overnight, so it’s better to start with the small changes that will gradually lead to greater success.Defining SEO success can be subjective, but in general, we want to:Be more relevant for our target audienceIncrease the search traffic coming to our siteBuild awareness from search resultsUse the opportunity to improve the site’s user experienceFind new business prospects by beating competitors in search results.11 tips to keep in mind when you start optimizing your siteFocus on your contentA good start to search engine optimization is to pay attention to your content. Keywords …

Marketing Day: Reddit gets a facelift, LiveRamp’s IdentityLink, GDPR & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
Aug 6, 2018 by Barry Levine
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.8 ways to leverage GDPR for your agency
Aug 6, 2018 by Digital Marketing Depot
The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience.3 attribution considerations for B2B lead generation
Aug 6, 2018 by Manny Rivas
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to…

Facebook adds Stories, action buttons & more to redesigned mobile Pages

Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages.For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able to feature information on their Pages, like hours of service or price ranges, and highlight recent Events and Offers.Page owners will also have access to a new suite of “action” button templates to add to their mobile Facebook Pages. Templates for the action buttons include options like making a salon appointment or restaurant reservation, ordering a pizza, sending a message to the business or writing a recommendation directly on the business’s Facebook Page.Facebook is also extending its job application tool globally for business Pages around the world to use for recruitment efforts.According to Facebook, more than 80 million SMBs (small to med…

LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households.Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to addressable TV. LiveRamp GM of TV Allison Metcalfe told me that Adobe is the first reseller of LiveRamp’s addressable TV subscriber identification services.Under this arrangement, a brand can upload its first-party data (customer relationship management files, customer lists, offline sales or loyalty program lists) to Adobe for transfer to LiveRamp.[Read the full article on MarTech Today.]The post LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe appeared first on Marketing Land.

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