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Showing posts from August 11, 2018
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MarketingDay: Facebook Pages change, Quantcast reports on GDPR & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The science of storytelling
Aug 10, 2018 by Peter Minnium
The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
Aug 10, 2018 by Barry Levine
About 81 percent of visitors say yes to every consent choice, according to this consent management platform.CDPs: Why now?
Aug 10, 2018 by Barry Levine
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”Facebook to reveal country of origin behind Pages
Aug 10, 2018 by Greg Sterling
New authorization for Pages “with large US audiences” will prev…

The science of storytelling

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence.The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered messaging tool works. In this column, I’ll remedy that with some scientific explanations.Stories are all about movementSimply put, stories are instruction manuals that explain how we get from Point A to Point B; the key here is movement from one state of being to another.Ancient fables warn us that if we are arrogant or greedy, we may end up worse than we began, while epic poems celebrate heroism and dedication, guiding us from a difficult present to a better future — from beginning to end.In expressing this movement, stories help us visualize how we can improve our own lives or avoid an unpleasant fate. In addition to the “how,” stories a…