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Showing posts from August 13, 2018

“Martech” is more than software. It’s a tribe. Join us in Boston.

“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology, and management that fires the imagination and enables the possible: silos come down, agility increases, and customer satisfaction soars.Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston. You’ll hear more than 60 keynotes and presentations that inform and inspire from experts at leading B2B and B2C brands including Akamai, Aetna, Casper, Dropbox, IBM, and more.
See the complete martech agenda.Connect with your peers and martech solution providersSessions and keynotes are only part of the value of attending MarTech. You’ll enjoy both structured and unstructured networking events designed to connect you with your martech tribe, including Speed Networking, the Opening Reception, the Networking Reception (sponsored by Magnolia), and Birds of a Feather lunch tables. You’ll also meet 65+ martech vendors in our Expo Hall and receive demos o…

Earned media platform Cision adds image tracking with ShareIQ purchase

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content.Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. It did not track the performance of visuals directly based on the image.But ShareIQ’s patent-pending platform turns an entire image into a hash, then tracks it across the web even if there are small changes.A hash is a unique code generated from a given file of data — in this case the configuration of bits in the image. With a cryptographic hash, a small change in the original file means a big change in the hash code, which is why a cryptographic hash is used to ensure that there has been no tampering with, say, a transmitted message.[Read the full article on MarTech Today.]The post Earned media platform Cision…

Salesforce promotes COO Keith Block to co-chief executive

Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff.Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and and other customer-oriented functions. Benioff founded the company in 1999; it now has more than 10,000 employees and expects to deliver more than $10 billion in revenue this year.Block joined the company in 2013 and has since served as vice chairman, president and a director. He has been COO since February 2016. Before he worked for Salesforce, Block was executive vice president of Oracle’s North America Sales and Consulting.[Read the full article on MarTech Today.]The post Salesforce promotes COO Keith Block to co-chief executive appeared first on Marketing Land.

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The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR, data privacy breaches carry huge penalties — up to 4 percent of a company’s annual global turnover or €20 million (whichever is greater).But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts?The Department of Commerce starts its workLast week, David J. Redl, an assistant secretary of the US Department of Commerce, spoke to the Internet Governance Forum (IGF) at its IGF-USA 2018 conference about the Trump administration’s plans to work on data privacy issues. His statements about data privacy laws hampering the progress of business echoed comments made in late May by Redl’s boss, US Commerce Secretary Wil…

How to optimize your Google My Business listing

We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate.In terms of local searches, Google will rank your business based on relevance, distance and prominence. Your Google My Business listing plays a vital part in boosting your rankings for local search, as well as cementing your online presence outside of your website.From our experience, Google My Business listings are definitely not leveraged enough. There is a tendency to set up a listing, verify it and then forget about it. Yet there are so many reasons to ensure you have a fully optimized listing and one that you update regularly. First and foremost, Google My Business profiles are still the most influential factor in local search results.As if that wasn’t enough, it has never been more important to bolster your presence in the SERPs…