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Showing posts from August 14, 2018
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Link-building tools you may not know about

If you are actively building links, you probably already know about many of the main link-building tools. If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your link-building efforts.I’ll cover the tool in general and then look at the unique “nuts and bolt” features of each tool so you get the most of out it when executing link-building and content marketing campaigns.Paid link-building toolsThese first two tools are robust options that perform a variety of functions and are paid tools.Nightwatch.io. This fairly new tool has the ability to monitor 20 domains and 100 keywords. Like most tools, Nightwatch lets you track your rankings, monitor your backlinks and do tons more, but if you’re on a budget or looking for something new, it’s a great one to try.It’s also a very pretty tool with great visuals. You can also hook it up to Google Analytics and Search Console.In terms of link building, while I wouldn’t…

7 ways digital marketers use what happens on calls to optimize ROI

The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling.These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels and generate more customers at a lower cost per lead.Filled with real-world examples, this e-book from DialogTech explains seven ways digital marketers use what happens on calls to optimize ROI. Visit Digital Marketing Depot to download “The Digital Marketer’s Playbook for Voice Analytics.”The post 7 ways digital marketers use what happens on calls to optimize ROI appeared first on Marketing Land.

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Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual descriptions can be employed for more detailed searching, classification or other organizing, but, when scale is required, machine-generated metadata has accuracy issues.On the other hand, the huge volume of video on the web makes human validation prohibitively expensive, so much video searching misses a lot of what’s visually there.To solve this issue, a Singapore-based organization called Aivon has now launched a blockchain-based open protocol that combines AI with human crowdsourcing to support the creation and validation of text and metadata for a video search engine, translation, transcription and brand-safety applications. The organization says the resulting community will create the first decentralized video search engine.[Read the full article on MarTech Today.]The post Aivon launches blockchain-based protocol for ‘first decentralized video search eng…

Blippar launches indoor visual positioning system to anchor AR

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place.In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot. But GPS positioning can be off by several meters, and indoor reception makes it an iffy proposition for retailers.Now, AR/computer vision firm Blippar is out with an indoor version of its urban visual positioning, offering what it says is a more reliable tether for AR than other indoor systems. The company, based in New York City and London, says it is the first to provide “an easy and end-to-end solution” to the problem of anchoring AR.[Read the full article on MarTech Today.]The post Blippar launches indoor visual positioning system to anchor AR appeared first on Marketing Land.

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AP: Google collects location data when ‘Location History’ is turned off

Yesterday, the AP reported that Google collects user location data regardless of user Location History settings:Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so. Computer-science researchers at Princeton confirmed these findings at the AP’s request.The assertion is that Google is violating expectations of those who believe they’ve opted out of location data collection. In response to a request for comment, Google provided the following statement:Location History is a Google product that is entirely opt in, and users have the controls to edit, delete, or turn it off at any time. As the story notes, we make sure Location History users know that when they disable the product, we continue to use location to improve the G…

The difference between on-site blog content and off-site content

Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater attention on what users are searching for and what information they end up reading.The tech giant has not been afraid to say that it has a focus on enhancing the user experience across the platform, and the changes that have been introduced for content creators reinforce this statement for marketers around the world.While well-crafted onsite content can help strengthen your brand’s message and highlight your industry expertise, you’ll also need to produce creative offsite content that will help your business secure the best online coverage across a range of publications to increase rankings while amplifying your brand.On-site contentThere are multiple elements that cover on-site content, and when done correctly, effective on-site content can help increase your website’s …

Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:‘Martech’ is more than software. It’s a tribe. Join us in Boston.
Aug 13, 2018 by Marketing Land
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston.Earned media platform Cision adds image tracking with ShareIQ purchase
Aug 13, 2018 by Barry Levine
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.Salesforce promotes COO Keith Block to co-chief executive
Aug 13, 2018 by Robin Kurzer
The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.The United States …