Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand?Regardless of whether you work for a digital marketing agency or manage digital marketing in-house, you have probably questioned whether it is worth allocating media spend to capture that consumer data.While it’s a perfectly valid question, when it comes to advertising on Amazon, the answer is a resounding “Yes!” In fact, I recommend fully funding your core brand terms on Amazon — even before allocating media spend toward non-brand categories or competitor terms on the platform — for these four reasons:1. Increase your share of voiceThey say two are better than one. In the case of organic listings on the search engine results page (SERP), truer words were never spoken. Organic listings serve as the foundation of any retailer’s presence…