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Showing posts from August 17, 2018
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Are you holding your funnel accountable?

Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel.Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels — fresh hot funnels!”Obviously, I’m kidding, but lately, it does feel that way. Each time I log into Facebook, there are no less than five ads from gurus ready to sell me a funnel.Building a “funnel” means so much more than receiving a lead from an infographic and emailing them every other day for the rest of eternity. All leveraged forms of engagement should contribute to the same funnel, from the time your brand is introduced all the way through the sale.Businesses with long sales cycles typically include more touch points than their counterparts with short sales cycles, but the thing is, building the funnel is only half the battle.I’ve worked with several businesses that had funnels or had an idea for the direction that they wanted to take …

LinkedIn set to launch redesigned Groups platform by end of August

LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest updates.“We’ve heard from many of you over the past year that boosting engagement and enabling vibrant discussions in your groups is important, so we’ve prioritized those features that support this,” said LinkedIn’s notification email.New features for LinkedIn GroupsAs part of the updates, LinkedIn is integrating Groups content into the main LinkedIn website and mobile apps, giving more visibility and accessibility to Group discussions. Group admin roles will also be able to manage Groups on both the iOS and Android versions of the LinkedIn app.In the new version, members and admins can reply to comments, edit posts and comments and post native video to Groups, as well as inter…

Google’s political ad transparency report & library offers more accountability around election ads

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first transparency report focusing solely on political ads, as well as a political ad library.Google first announced it would be releasing a public political ad transparency report and library of political ads that have been verified three months ago, and made them available Wednesday.[Read the full article on Search Engine Land.]The post Google’s political ad transparency report & library offers more accountability around election ads appeared first on Marketing Land.

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Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates

Last December, Twitter announced it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. Twitter’s API platform updates are rolling out this week, impacting the functionality of apps like Tweetbot and Twitterrific.Without the ability to connect to streams in real time, Twitter timelines displayed over WiFi in both Tweetbot and Twitterrific will now be refreshed every one to two minutes, reports MacRumors.com. Push notifications for direct messages and mentions are also delayed in Tweetbot, while push notifications for likes, retweets, follows and quotes — along with the Activity and Stats tabs — are no longer part of the app.Taproot, the developer behind Tweetbot, told MacRumors.com it is looking into options for bringing back some of the push notifications. It also gave the following comment on the changes:[Read the full article on MarTech Today.]The post Tweetbot & Twitterrific remove features no longer available as T…

Report says Google to launch own smart display in time for holidays

Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.”With the Echo Show as a reference point, the recently launched Lenovo Smart Display with Google Assistant has been well reviewed. I don’t have one, but it too appears to fall short. That’s because it’s not really a tablet with a speaker. It offers a more limited “optimized experience” for the form factor.It can do some things well (e.g., visual display of recipes), but it can’t do what a small tablet can. Therein lies the problem and the opportunity: to create something that is much more like an iPad in landscape mode with a great speaker, but not simply a tablet on its side. Amazon’s Fire Tablet Charging Dock is a tablet in landscape mode but without good sound.Now, Google appears to be directly entering the market with its own smart display. According to Nikkei Asian Revie…

T-Mobile whips out a new secret weapon for customer service: Humans

In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing.This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems that seem almost human.Instead, it is offering the original bot, humans.Called the T-Mobile Team of Experts, this new strategy promises that customers won’t have to deal with phone menus or AI-powered bots unless they want to.“Real customer service takes real people,” the company said in its announcement. “There are no robots or automated phone menus [and no] shouting ‘representative.’”[Read the full article on MarTech Today.]The post T-Mobile whips out a new secret weapon for customer service: Humans appeared first on Marketing Land.

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Report: Marketers are missing mobile opportunities to reach customers in store

A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store.The Shopper-First Retailing Report includes insights gleaned from a huge data set that includes global digital shopping behavior from 500 million shoppers through 1.4 billion e-commerce visits, customer service data from 200 million service cases, a survey of 6,000 consumers and in-person mystery shopping assessments.The report found that a majority of shoppers (71 percent) use a mobile device in-store to do at least one educational or research activity, a number that is up 15 percent from last year. At the same time, the research showed that shoppers who have responded to personalized promotions or offers in the past are overwhelmingly eager (84 percent) to receive such offers in the future, creating a potentially receptive audience in the store with phones in hand.[Read the full article on MarTech T…

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden

When Sizmek scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.”The DSP world is a crowded one, studded with stalwarts like Trade Desk and MediaMath. But with the introduction of a new, unified platform featuring a revamped DSP and data management platform (DMP) tied to its own ad server, Grether says Sizmek is now “a truly transparent, powerful, open and independent alternative” to the walled gardens of Google.[Read the full article on MarTech Today.]The post Sizmek unveils unified ad serving platform it says can replace Google’s walled garden appeared first on Marketing Land.

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Is it important for SEO to rank first in 2018?

When starting with SEO one of the top goals for businesses is to rank first on the search results.It is the equivalent of success and lots of SEO professionals were working hard through the years to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for a #1 ranking on SERPs?And if it’s not a priority anymore, what should you do instead?Defining success in SEOEvery company would like to show up as the first result in a search engine. And it’s not just for the sake of vanity, as the top ranking increases your chances of improved awareness, traffic, authority.There are more than 40,000 search queries processed by Google every second, which means that there are more than 3.5 billion searches every single day.We were reporting back in 2013 how the top listing in Google’s top position receives 33% of the total traffic. The second position received 17.6% of the traffic, while the fifth result only received 6.1% of the traffic.This meant that back…

Google clarifies it does capture location data after Location History is turned off

Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like perform a Google search or use Google for driving directions.”While that was all technically true, the company wasn’t being clear enough. So, according to an update from the AP this afternoon, Google has now changed some of the text on a page explaining how to “manage or delete” Location History. The new language reads:This setting does not affect other location services on your device, like Google Location Services and Find My Device. Some location data may be saved as part of your activity on other services, like Search and Maps. When you turn off Location History for your Google Account, it’s off for all devices associated with that Google Account.…

Who’s really winning the smart speaker market, Amazon or Google?

Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others.That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41 percent share of shipments in Q2 compared with Google’s just under 28 percent. Others collectively made up the remaining 33 percent of Q2 global device shipments.New estimates from Canalys show something very different. That firm reported nearly 17 million devices shipped globally in the second quarter. That’s a major difference of about 5 million units. It also showed Google as the leader, with a 32 percent share to Amazon’s roughly 25 percent.The two reports agree that Google has gained momentum at Amazon’s expense, especially outside the US, but the Canalys data paints a very different picture than does Strategy Analytics. Quarterly shipments are not …

Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
Aug 16, 2018 by Marketing Land Staff
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.Fake social accounts: Another problem for marketers to monitor
Aug 16, 2018 by Barry Levine
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.Quora advertisers can now optimize campaigns for conversions
Aug 16, 2018 by Ginny Marvin
Bidding is based on the advertiser’s designated cost per action as the system aims to deliver ads to users most likely to convert.15 questions to ask yourself before publishing a new landing page
Aug 16, 2018 by Ja…

Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?

You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your marketing operations to the next level.Where do you start?Join us as Scott Brinker and Anand Thaker discuss trends in the martech landscape and how they might impact your marketing efforts. You’ll learn:Which hot marketing technologies are ready for the mainstream, which are for early adopters?Is there consolidation in the martech landscape — and if so, how will that impact you?What are the best ways to manage the incredible rate of change in marketing technology?What are some ways to leverage your stack to build trust and scale the art of marketing?Save your seat today for “5,000+ Martech Tools: What’s a marketer to do?”, produced by Digital Marketing Depot and spo…