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Showing posts from August 18, 2018

Why & How To Create A Security Audit Log On WordPress For Free

Ever wished that you had more information about what’s happening inside your WordPress dashboard?If you run a site where you allow other contributors to access the dashboard, you might want to know what those people are doing – like whether they edit a post, or upload an image.Or, even if you’re the only person with access to your dashboard, you might want some type of monitoring to make sure that a malicious user doesn’t get your account credentials somehow and start editing things, or that your plugins aren’t making malicious edits to your site’s database.In both cases, a WordPress security audit log plugin can help you stay on top of everything that’s happening. It will give you a list of all the actions users, plugins, and themes perform in your WordPress dashboard, which will help you:Monitor Activities inside WordPress dashboardSpot suspicious behaviorStay organizedEasier auditing of WordPress changesIn this post, I will show you how to add a security audit log to your WordPress…

Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Expanded phrase match negatives: A script for misspellings
Aug 17, 2018 by Daniel Gilbert
Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.The Google expanded text ad CTR lift that never was
Aug 17, 2018 by Andy Taylor
Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.The ultimate guide to using Bing Webmaster Tools – Part 3
Aug 17, 2018 by Christi Olson
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.Are you holding your funnel accountable?
Aug 17, 2018 by Amy Bishop
Contributor Amy Bishop shares how to…

Expanded phrase match negatives: A script for misspellings

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC!That is why we at Brainlabs (my company) have created another Google Ads script, this time to help you control the impact of negative keywords. The challenge with negative keywords is getting the balance right. Too little control, and you’ll include budget-draining mismatches. Too much, and you risk losing out on potential customers. To filter traffic for high- and low-value searches, you need just the right touch.Getting the hang of it takes a bit of trial and error, but using a script to help you along doesn’t hurt. Today, I’m sharing an awesome script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.Using negative keyword…

The Google expanded text ad CTR lift that never was

Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy.In exchange for testing the new format, advertisers can show up to three headlines instead of two, as well as showing two 90-character descriptions instead of one 80-character description. Google recently announced the expansion of RSA formatting to regular text ads.The jury is still out as to whether RSAs will have a meaningful impact on text ad click-through rates (CTRs), but the dust is more or less settled on the last major text ad update to take the pay-per-click (PPC) world by storm: expanded text ads (ETA).New paid search blood might think nothing of the two 30-character headlines and 80 character description available through ETAs, but in (puts on spectacles) MY day, we had to make do with one 25-character headline and tw…

The ultimate guide to using Bing Webmaster Tools – Part 3

Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank well on Bing. The two sections we will cover are:Diagnostics & Tools.Security.Diagnostics & ToolsIf you are interested in ranking well on Bing, this section will be particularly helpful, since this is where the SEO and keyword tools are housed. The tools here will help you identify and fix website issues to increase your overall search visibility.SEO AnalyzerThe SEO Analyzer is here to help you analyze individual pages for search engine optimization (SEO) performance.To get started, just enter any URL into the toolbar and click “analyze.” This is identified with the “2” bubble in the screenshot above.The SEO Analyzer can bypass the robots.txt directive and can scan any active URL on your site. This will allow you to check pages you may not want the Bingbot to actively crawl and index. If the tool encounters redirects, it will follow (to the best of its ability) the re…