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Showing posts from August 20, 2018

Europe to punish sites for not removing ‘illegal content’ within one hour

In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to impose fines if publishers and tech companies fail to comply.Yesterday, the Financial Times reported that regulations will be published next month for review. The mandatory rules would require the content in question to be removed within one hour following notification.The EC is taking action because there hasn’t been sufficient voluntary action and progress, according to Julian King, EU commissioner for security, who is quoted in the report. Here, “illegal content” is broadly defined to include “terrorist content, incitement to hatred and violence, child sexual abuse material, counterfeit products and copyright infringement.”Copyright infringement is an area of enforcement that could turn out to be highly problematic and have a negative…

Nielsen links up with J.D. Power to create a new Auto Cloud

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power.This is the first time that J.D. Power’s data is being made available for advertising and measurement.This exclusive combination, the companies said, will let auto advertisers segment and target audiences for online and TV campaigns based on car-related data, including car styles, customer buying stage, brand affinities, geo-location, recent purchases and other factors.[Read the full article on MarTech Today.]The post Nielsen links up with J.D. Power to create a new Auto Cloud appeared first on Marketing Land.

via Marketing Land

Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us.Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions.So how do you set yourself up for success? Here are my top five tips for what to take care of now.Personas, personas, personasDo your audience research. Comb through your internal data and understand who your customers are – even if you think you know this like the back of your hand, do some research to see whether any segments have changed or emerged.What are their characteristics, behaviors, and traits? Think about demographics, household income, interests, and likes. Additionally, leverage audience insights tools from both Google and Facebook to get a richer, more layered sense of who your customers might be.Once you have this information, you can create your various personas – the dif…

9 Best Bitcoin And Cryptocurrency Plugins For Your WordPress Site

Over the past several years, Bitcoin and other cryptocurrencies have gone from somewhat fringe concepts to being mainstream topics with a much broader adoption.Wouldn’t you agree?That growth might have you looking for ways to integrate Bitcoin and other cryptocurrencies into your WordPress blog.To help, developers have created a wide variety of cryptocurrency plugins that can help you do everything – from accepting cryptocurrency payments on WordPress to displaying helpful cryptocurrency information for your readers.In this post, I’ve collected the best Bitcoin and cryptocurrency plugins that I could find, divided into two sections:Cryptocurrency plugins to help you collect paymentsOther cryptocurrency plugins that handle non-payment functionalitiesLet’s get started…Four Bitcoin And Cryptocurrency Payment And Donation WordPress PluginsAll these plugins help you accept cryptocurrency payments or donations on your WordPress site.1. GoURLGoURL is the most popular WordPress plugin to help…