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Showing posts from August 21, 2018
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Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking

A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (Patacsil v. Google, Inc.) seeking class action status. The suit alleges personal injuries in the form of various California privacy violations stemming from “surreptitious monitoring” of user location.The suit was filed after an AP article identified the fact that Google location capture still occurs on mobile devices even when Location History is turned off. Following the report, Google changed help language to clarify that location is still used, even though Location History is disabled.The new language reads:This [Location History] setting does not affect other location services on your device, like Google Location Services and Find My Device. Some location data may be saved as part of your activity on other services, like Search and Maps. When you turn off Location History for your Google Account, it’s off for all devices associated with that Google Account.The litigation was first r…

Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts

Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked.The recommended posts will show up in a section at the end of a user’s Feed under a “Recommended for You” label. (Per the screen shot shared by the company, there is also a “Keep Scrolling for Recommendations” message displayed below the “You’re All Caught Up” notification.)Instagram has added the blue “Follow” button to recommended posts so that users can easily add accounts to their follower lists.“Our goal is to make the Feed the best place to share and connect with the people and interests that matter most to you. Now, with recommended posts, you can see even more of what [is] being shared by our community,” says Instagram.In July, Instagram a “You’re All Caught Up” feature to help users better manage the amount of time they spend on the app. This latest test feels like a step in the opposite direction from Instagram’s original efforts last month to…

Why more automation from Google Ads is good for tool makers and PPC careers

We’re now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we’ll need to adjust to may still be in store.Google keeps moving toward a more automated ad system under CEO Sundar Pichai, who says the future of Google is artificial intelligence.As someone who builds PPC tools for a living, I’ve had to do some soul-searching to figure out if my work is likely to remain relevant in an industry that is seemingly moving toward full automation courtesy of the search engines.The more I investigate automation features like Smart Shopping campaigns and changes to Google Ads like simplified targeting options for ads on mobile apps, I can’t help but come away encouraged that the work my team and other tool and script creators do will remain very valuable for a while to come.For the many agencies and consultants who have questions about their future role in an industry dominated by automation, I’ll lay out s…

Understanding the convergence of industry 4.0 and the rise of autonomous vehicles

As a society and as marketers, we’ve moved into embracing a brave new world bursting with myriad emerging technologies so quickly that we don’t take the time to understand the interconnections. We see new entrants like cryptocurrency and the internet of things (IoT) as singular, when in fact, they are symbiotic in nature. Together, these trends form an extensive, disruptive infrastructure.Search advertising is often discussed within the context of a digital marketing vacuum, with the words “performance” and “efficiency” driving conversations. In our busy daily routines, we seldom look past the last click to see what the future may hold.But search behavior is one of the most accurate predictors of human intent on earth. So, why don’t we look to it more often to answer important questions about what’s happening in our time?Today, we’ll do just that. Let’s use search in the context of a leading indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehic…

The Page Speed update: what SEOs need to know

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update.Google’s pushing for a faster mobile experienceThe Speed Update is the latest in a long list of speed-related updates, tools, and technologies that Google has developed over the last decade – many of which specifically target the mobile experience.For example, PageSpeed tools, such as the modules for servers like Apache and Nginx, PageSpeed reports in Google Search Console and Google Analytics, and plugins like the PageSpeed Chrome Developer Tools extension have become par for course since their introduction back in 2010.Since then, Google has introduced tools such as the Mobile-Friendly Test to help websites gauge their responsiveness.They’ve also launched Accelerated Mobile Pages (AMP), which allows content creators to make …

Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:You Got The Click! Now What?
Aug 20, 2018 by Digital Marketing Depot
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace?Europe to punish sites for not removing ‘illegal content’ within one hour
Aug 20, 2018 by Greg Sterling
Regulations set to be published must be approved by the European Parliament and then EU member states.Nielsen links up with J.D. Power to create a new Auto Cloud
Aug 20, 2018 by Barry Levine
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:New report from …

You Got The Click! Now What?

Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace? Are you so focused on getting that initial click that you are neglecting the conversion that happens post-click?Join our digital ad experts from Marin Software and Instapage as we discuss where digital advertising is going next. We’ll explore new opportunities in search, paid social and on Amazon, and how you can optimize your conversions for post-click optimization.Register today for “You Got The Click! Now What?,” produced by Digital Marketing Depot and sponsored by Instapage.The post You Got The Click! Now What? appeared first on Marketing Land.

via Marketing Land