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Showing posts from August 22, 2018
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Facebook to WaPo: No, we are not rating the trustworthiness of users

On August 22, The Washington Post reported Facebook has spent the last year building, and is now using, a rating system that assigns users a reputation score as part of its efforts to fight fake news.According to that report, Facebook has implemented a trustworthiness score between zero and 1 to measure the credibility of users reporting false news.The Washington Post report states,“The previously unreported ratings system, which Facebook has developed over the past year, shows that the fight against the gaming of tech systems has evolved to include measuring the credibility of users to help identify malicious actors.”But Facebook says the report got it wrong, from the headline — “Facebook is rating the trustworthiness of its users on a scale from zero to 1” — to the notion that it employs a reputation score for users.From a Facebook spokesperson:The idea that we have a centralized “reputation” score for people that use Facebook is just plain wrong and the headline in the Washington P…

Adobe adds enhancements to boost the venerable channel of email

Adobe is announcing or previewing several new email features this week, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel.The survey, also unveiled this week, indicates that email is starting to receive some competition from new channels like chatbots or smartwatches as consumers’ preferred communication method for receiving brand offers. While almost 50 percent still prefer offers via email, that’s about 18 percent less than last year’s survey.And, although email has been the most popular form of workplace communication in the previous three surveys, for the first time this year, email and face-to-face conversations are tied at 31 percent.Adobe Campaign Product Marketing Manager Matt Rawding told me that email’s drop appears to be tied to the rising popularity of other forms of workplace communication, like video calls.But email remains strong as a marketing and communications tool, and Adobe is today unveili…

MeetEdgar offers automated variations for social posts for SMBs

Startup MeetEdgar provides a social media publishing application that lets small-to-medium-sized businesses (SMBs) write, schedule and post their social marketing posts to Facebook, Twitter, LinkedIn and, soon, Instagram and Pinterest.This week, the company — a virtual firm that is nominally based in Austin, Texas — is releasing a new feature that automatically pulls out text from relevant online articles to generate up to four additional posts. MeetEdgar says that, while some enterprise-focused social tools offer a similar capability, to its knowledge this is the first time it’s available for SMBs.In a typical use case of the new feature, director of marketing Nancy Rothman told me, a small bakery might write and schedule multiple posts about, say, its cookies, cakes and specialty items.[Read the full article on MarTech Today.]The post MeetEdgar offers automated variations for social posts for SMBs appeared first on Marketing Land.

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Report: Customers are more loyal to companies that are transparent on social media

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social.The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86 percent) think it’s more important than ever before for businesses to be transparent.These consumers define transparency as being open (59 percent), clear (53 percent) and honest (49 percent).[Read the full article on MarTech Today.]The post Report: Customers are more loyal to companies that are transparent on social media appeared first on Marketing Land.

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How to plan content marketing for an ecommerce business

It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate.Amidst all these job obligations, we hope that you have not managed to ignore the importance of the content marketing strategy for your ecommerce business.Well, the right content marketing strategy will get your business the recognition it needs. Aimed at creating the content that fits the audience’s perception well, this strategy will also help you boost your sales and retain existing customers because it lets the content speak for your eCommerce endeavor.So, what is the right plan when it comes to crafting the best content marketing strategy for your eCommerce business? Let’s explore.Portray a bigger storyStorytelling is a unique art that has braced digital trends and customers nowadays tend to be more interested in storie…

Themify Ultra Review: A Flexible Multipurpose WordPress Theme

Looking for the next best WordPress theme for your site?In this post, I will review Themify Ultra, a flexible WordPress theme that you can use for a blog, store, or any other type of website.The theme comes in two parts. First, there’s a customizable base theme that you can use to control how your site looks. It comes with lots of settings for controlling your header, site layout, etc. Then, you also get a full WordPress page builder that you can use to design your page and post content.Keep reading my Themify Ultra review for my thoughts and a hands-on look at this theme.Themify Ultra Review: What All Can This Theme Do?Ultra is a multipurpose WordPress theme, which means you can adapt it to pretty much any type of site.To make that happen, it gives you:12+ pre-made demo sites that you can import to get a headstartDetailed theme style options based on the WordPress Customizer for real-time previewsBack-end theme settings panel to include your own code snippets and control other behind…

Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups.This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns that could potentially keep ads for things like job postings, housing offers or credit applications from being displayed to specific ethnic or religious groups.“While these [ad targeting] options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion,” Facebook writes on its news blog.In addition to removing ad filters, Facebook will also be launching a certification tool within its Ads Manager platform that requires housing, employment …

Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming
Aug 21, 2018 by Amy Gesenhues
Facebook’s ad spend is at a standstill, but Instagram’s is on the move. Here’s a look at just how much it’s up and what’s driving the growth.Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking
Aug 21, 2018 by Greg Sterling
A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts
Aug 21, 2018 by Amy Gesenhues
The new feature being tested conflicts with the digital well-being initiative behind Instagram’s “You’re All Caught Up” feature launched last month.Why more automation from Google Ads is good for tool makers and PPC careers
Aug 21, 2018 b…

Twitch to monetize its Twitch Prime user base

Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members.After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According to the Twitch company blog, the decision to monetize its Prime membership was driven in part to support creators on the platform:Advertising is an important source of support for creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love.To continue receiving an ad-free experience, Twitch Prime users will have to upgrade to the $8.99 per month Twitch Turbo account. Twitch says Prime members taking advantage of the monthly channel subscription benefit — a perk of the Prime membership — will continue to get ad-free viewing on the channel they are subscribed to through October 15, but will h…

As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming

tanuha2001 / Shutterstock.com Facebook suffered a lackluster Q2, reporting slow user growth and lower-than-expected revenue. The company’s poor performance resulted in the biggest one-day dive in American stock market history, with Facebook stock falling 19 percent, costing the company $120 billion in a single day.Facebook CFO David Wehner tried to smooth over the company’s lost revenue and slowed user growth during Facebook’s Q2 2018 earnings call, warning that the dismal results may continue as Facebook puts its focus on Stories and users continue to take advantage of new privacy controls.“There are several factors contributing to that deceleration. For example, we expect currency to be a slight headwind in the second half versus the tailwinds we have experienced over the last several quarters,” said Wehner. “We plan to grow and promote certain engaging experiences like Stories that currently have lower levels of monetization. We are also giving people who use our services more choic…