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Showing posts from August 25, 2018

12 pieces of conversion optimization advice you should ignore

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little.A lot of the advice being shared gives people false hope that if they conduct CRO correctly, they’ll see the millions roll in. It’s not that easy. The process is vigorous and requires a lot of time and effort — much more than the advice being shared will lead you to believe.Whenever you hear a marketing practice referred to as “easy,” it’s usually not.  Let’s look at some common CRO misconceptions and their uncommon realities.Misconception 1: Anyone can do itNot hardly! To do well in CRO, you need good people on your team. A conversion rate optimization team usually includes:Two or three conversion optimization specialists.A UX designer.A front-end developer.A customer research specialist (can be part-time).An analytics specialist (can be part-time).A data analyst (can be part-time).A product or program manager, depending on your business.With…

Marketing Day: Facebook gets new CMO, new report from MarTech Today & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The ultimate guide to using Bing Webmaster Tools – Part 4
Aug 24, 2018 by Christi Olson
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance.A checklist: Important SEO points to cover in a content campaign
Aug 24, 2018 by Paddy Moogan
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
Aug 24, 2018 by Digital Marketing Depot
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the n…