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Showing posts from August 28, 2018
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Tobii adds eye-tracking for 360-degree videos

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments.Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos.While VR environments are generated on-the-fly as 3D worlds, with each user having a different experience tailored to her responses, a 360-degree video is previously recorded and always presents the same experience for all viewers.[Read the full article on MarTech Today.]The post Tobii adds eye-tracking for 360-degree videos appeared first on Marketing Land.

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Facebook tests new way to connect more users on the platform

Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above comments on business, brand and media Page posts from users who are not Friends, but may share common interests and experiences.For example, if you’re reading through comments by a “non-Friend” on a business, brand or media Page post, Facebook will display a “Things in common” label above their comment, listing things about them that match what’s in your own profile information — like where you went to school or your employer.A Facebook spokesperson sent the following statement about the test:Knowing shared things in common helps people connect. We’re testing adding a “things in common” label that will appear above comments from people who you’re not friends with but you might have something in common with. Only information that people made publicly available on their profiles will be eligible to show up.As Facebook confirmed, it only lists infor…

Are brands approaching a crisis in authenticity?

Google has demonstrated how its Duplex voice agent can successfully trick a hair salon into booking an appointment over the phone. “Deep fake” videos can now show live action footage of famous or otherwise people saying things they never said.Fake social accounts fool fans of brands, and bots conduct text conversations in the “voice” of celebrities.It’s not just the deliberate mislabeling of critical news as “fake news.” More and more, new technological capabilities or malicious innovations are weakening our ability to use our eyes, ears and sense of human interaction to understand when we’re talking with an actual human — and when we’re talking with an imposter.Are we entering a crisis of authenticity for brands? Is it comparable to the days before October 30, 1938, when consumers thought everything they heard as “radio news” was real.[Read the full article on MarTech Today.]The post Are brands approaching a crisis in authenticity? appeared first on Marketing Land.

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Planning and creating the perfect landing page

Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.Download your copy to find out:What a landing page is and is NOT.Planning & creating the perfect landing page.Testing & optimizing: Why your landing pages are never “done.”Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”The post Planning and creating the perfect landing page appeared first on Marketing Land.

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Podcasting continues its meteoric rise, creating more opportunities for marketers

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.With a growing number of households tuning in to podcasts on all types of subjects in every imaginable genre, there is ripe opportunity for marketers to engage a captive audience. But in the absence of third-party measurement verification and other challenges for the relatively young sector, some marketers have stayed away.There are no audience buying standards like GRPs, but in terms of figuring out how to identify which types of podcasts a brand should target, there are third-party sources they can tap into.[Read the full article on MarTech Today.]The post Podcasting continu…

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

What is a crawl budget?Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources.Crawling the web is costly: Google uses as much energy per year as the entire city of San Francisco, just to crawl websites. In order to crawl as many useful pages as possible, bots must follow planning algorithms that prioritize which pages to crawl and when. Google’s page importance is the idea that there are measurable ways to determine which pages to prioritize.There’s no index of set values of crawls for each site. Instead, available crawls are distributed based on what Google thinks your server will handle and the interest it believes users will have in your pages.Your website’s crawl budget is a way of quantifying how much Google spends to crawl it, expressed as an average number of pages per day.Why optimize your crawl budget?Thanks to OnCrawl’s data on hundreds of millions of pages, we’ve als…

YouTube gives users more ways to track the amount of time they spend on the app

YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, The ‘Watch History’ screen within a YouTube profile’s account menu list will show how much time the user has spent on the app that day, the previous day and over the past seven days.This latest feature comes a month after YouTube released the option for users to set a timer that would remind them to take a break from the app, something it had already been offering in the YouTube Kid’s app.Here’s how YouTube’s latest feature displays time spent on the app:YouTube is one of many platforms giving momentum to the industry-wide time well spent movement, an initiative that aims to help people reduce the amount of time they spend looking at their phones and scrolling through their social media feeds. Apple and Google both announced a range of functions designed to help users monitor the amount of time they spend on their iOS and Android devices.In July, Instagram released a

Marketing Day: Forrester report, happy birthday email marketing, best MarTech rates & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Secure your seat at MarTech! Best rates expire Saturday
Aug 27, 2018 by Marketing Land
Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future.Email marketing turned 40 this year. Now what?
Aug 27, 2018 by Kyle Henderick
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed.Forrester report: Video ad spending expected to hit $103B in 2023
Aug 27, 2018 by Robin Kurzer
Marketers shouldn’t abandon TV, but they should add other distribution channels to the mix.12 pieces of conversio…

Secure your seat at MarTech! Best rates expire Saturday

Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up.For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future.Attending MarTech® will inspire you with fresh approaches and equip you with the frameworks and best practices you need to drive marketing success. Featuring 60 expert presentations10 keynotes and more than 70 participating companies, MarTech delivers the breadth and depth of you need to tackle software-powered marketing. Won’t you join us October 1-3 in Boston?Beta rates expire at the end of this week. Book now and you’ll save $300 off on-site rates. Prices go up after Saturday, September 1… why pay more next week for the same exact All Access pass? Register now.What can I expect with an All Access pass?Your All Access pass gives you exclusive access to all sessions and networkin…