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Showing posts from August 29, 2018
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Don’t take it from us. Here’s what SMX attendees say!

Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth tactical nuggets you’ll implement to launch or improve your marketing efforts.Search Marketing Expo – SMX® East is an intense, 2-day search marketing deep dive. You’ll learn brand-safe, actionable tactics from leading SEO and SEM experts. Join us October 24-25 in New York City.Here are just of few of incredible brands that have spoken at SMX over the past 12 years — this year features Bing, Google, Condé Nast, and more!See the complete agenda.Don’t take our word for it…We’ve trained tens of thousands of search marketers, empowering them to advance their careers, improve their campaigns, and to connect with peers in the search community. Here’s what they’ve said about attending SMX:“Lots of great information. I came away with solid action items to implement on our site that will improve our search ranks. It was invaluable to our business!” – Amy O’Brien, Yankee Publishing Inc.“It was a well …

This SEO nerd says its OK to ask for links

I feel invigorated.  For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links!I’m putting on my SEO nerd hat and want to dive into why this tweet excited me and give more context around the conversation.Google’s public search liaisonDanny Sullivan was the Chief Content Officer at Third Door Media and co-founded Search Engine Land in 2007.  He retired from Third Door Media in 2017 and three months later, accepted a position with Google to be their public Search Liaison.  The position was created with the goal of helping Google and search engine optimization specialists (SEOs) better understand one another.I feel this is a much-needed role and Danny has been doing a great job. Danny is uniquely qualified for the liaison position since he’s been on all sides of the discussion — as a citizen; as an SEO, content specialist and journalist; and now as a Google search representative. In fact, he used to be th…

Are social platforms finally growing a conscience?

I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world.Allegations of foreign interference in elections, massive data breaches, concerns about content on the platform and its impact on people’s mental health barely scratch the surface of growing public concern around social platforms. Major players now have no choice but to stand up and take action.Here, we look at efforts made across Facebook, Instagram, Twitter and Snapchat to address several widespread issues that are impacting all users of social media today, including marketers seeking positive environments in which to connect with customers and prospects.PrivacyData privacy isn’t a new concept, but the scandal surrounding Cambridge Analytica illegally obtaining data on millions of Facebook users without their …

Instagram fights back against fake accounts & bad actors with new safety tools

After last week’s announcement that 652 Pages, accounts and groups had been removed from Facebook and Instagram, Facebook’s less popular (but quickly growing) app is now getting its own set of safety tools.In the coming weeks, Instagram will be rolling out three new security measures designed to safeguard itself against fake accounts and create more secure login channels to keep existing accounts from being hacked.“About this Account” information coming soonInstagram accounts with large audiences will soon have an “About this Account” tab found within their Profile menu that will list the date the account was opened, the country where it is located, any accounts with shared followers, username changes during the last year and any ads the account is currently running. (Marketing Land has asked Instagram to quantify what counts as “a large audience,” but has not yet received a response.)According to the announcement, account owners will be able to review the “About this Account” informa…

Take our Amazon advertising survey — Enter to win a ticket to SMX

Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone.Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for feedback on whether and why you or your clients have or have not been advertising with Amazon. If not, why? If so, where are budgets coming from? Are they increasing or decreasing? How are you measuring success?We’ve put together a brief survey. It will take you about five minutes, tops.We’ll be sharing the results with readers in the coming months in various formats. As an added incentive, those who take the survey will have the opportunity to enter a drawing for a free ticket to any SMX event to be redeemed by the end of 2019.Take the survey now!The post Take our Amazon advertising survey — Enter to win a ticket to SMX appeared first on Marketing Land.

via Marketing Land

Getting personal with SEO: how to use search behavior to transform your campaign

In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value.Arguably, in today’s post-truth era, creating a personal message that can tap into the emotions and needs of a consumer is exactly the direction in which we will continue to progress. It’s also likely that in the near future, this will become the only way that optimization campaigns can be successful.Anyone can enhance and deliver stronger campaigns by picking insights from search behaviors and using them to directly address your digital customers. But how can you maximize the effectiveness of doing this? Using Delete’s European Search Award-winning campaign for Leeds Beckett University as a case study, this article will take an in-depth …

Facebook opens up its ads pixel to a limited number of Groups

Facebook is trying to get more brands on board with it’s mission to deliver community-driven experiences. As part of this initiative, the company is continuing to build out its Groups platform in an attempt to convince brands and advertisers that Groups are worth their time and effort.After releasing Group Insights in June of 2017, Facebook has recently made its ads pixel available to a limited number of Groups.A Facebook spokesperson sent the following statement on giving Groups access to pixel:We launched Group Insights last year as a way to help admins see metrics regarding the growth, activity and membership of their groups. We’re now expanding Group Insights to let Group admins and brands link their groups with their existing Facebook ads pixel, allowing them to understand how members in their Group engage with their websites. To protect member privacy, new Group Insights linked to the ads pixel are only available to admins who manage groups with 250 or more members. We’re beginn…

How to scale content production to capture the long-tail opportunity

Here’s something we all know so well that nobody needs to say it anymore: content is king.We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital for SEO, brand awareness, and affinity.There will be few digital marketers out there who are not painfully aware of the challenge. When resources, time, and money are (more likely than not) limiting factors, how do you produce large amounts of content to a high enough standard to be effective?This can be especially true if you or your client is a business with many different product lines, or in multiple locations around the world. The potential topics are infinite, red tape acts as a bottleneck, and copywriters can be overworked and expensive.The good news is that with the rising popularity of remote working and digital nomads, partnered with a solid strategy and process, you don’t have to …

Marketing Day: Podcasting on the rise, YouTube profiles, Facebook tests new ways to connect & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How to find good writers and other content marketing struggles
Aug 28, 2018 by Jessica Foster
You get what you pay for when it comes to copywriters says contributor Jessica Foster.  Here’s a look at how to hire good copywriters to help drive traffic and sales to your site.Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers
Aug 28, 2018 by Barry Levine
The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.Case study: The tale of two internal link tweaks
Aug 28, 2018 by Dave Davies
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.Why websites should be using HSTS to improve security and SEO
Aug 28, 2018 by John Lincoln
If you…

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business.But before that law is crafted, tech firms want to give their two cents.A report from the New York Times this week says that tech companies such as Facebook, Google, IBM, Microsoft and others are aggressively lobbying Trump administration officials about a potential federal privacy law.There’s a reason why tech is so interested in being part of the conversation. Facing the expectations put on them by Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) — as well as increased scrutiny due to data mishandling — the companies are hoping to get ahead of a federal rule. And to help to craft it in a way that is more favorable to business.GDPR is a European data privacy law th…

How to find good writers and other content marketing struggles

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?”From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road.How do you know which solution is best for you?  Some say the best solution is to build an in-house team of writers, but this isn’t always the most affordable (or practical) option.For those that need to outsource content writing, finding the right fit can be a bit of a whirlwind and confusing.Today’s column will help answer all those questions, and more!  I’m going to share ideas that will help you find, qualify and hire quality search engine optimization (SEO)-savvy content writers you can depend on.Struggle #1: What qualifies as a “good” SEO content writer?Qualifying a good writer can feel a lot like qualifying a new love interest. They look good on paper and make a good first impression, but how do you rea…

Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers

A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San Francisco-based Jumpshot collects web activity data from over a hundred million devices worldwide, and then makes insights on that data available to subscribing brands.Now, the company is making some of those insights publicly available for the first time via a new site, DigitalConsumer.com. In particular, the company said its data provides the most insights into what consumers do inside major “walled garden” marketplaces, including Amazon, Walmart.com, Target and Macy’s.This data stream isn’t new, CEO Deren Baker told me, but making some of it available to the public is. The company still offers a more granular and complete view of this consumer data through its subscriber-based internal data service, which is updated daily.The new site offers weekly-updated stories, plus monthly-updated data dashboard displays that currently offer graphic renderings of consume…

Case study: The tale of two internal link tweaks

Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and more. I wrote the article after performing an audit on a large e-commerce site called Trophy Central.Since several years have gone by and the site now has a slightly different SEO focus, the owner has graciously allowed me to share the details of that audit, the SEO optimization plan that emerged from it and the results.There were two core recommendations I gave the owner after my research, review and audit, I’ll outline what they were, why, and how they were implemented by the dev team.1. Recommendation: NavigationAt the time of the review, the site did not have drop-down navigation. Having drop-down navigation doesn’t apply to all sites but works well for many e-commerce sites and did on this one.The principle at play here is to drive PageRank to deeper pages. There is a caveat, however. The more links you put …

Why websites should be using HSTS to improve security and SEO

Site users and search engines don’t take website security lightly which is probably why you’ve likely heard of added security measures like HTTPS.But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help protect your site and your search engine optimization (SEO) as well.  Let’s walk through what HSTS is and how it works.HSTSHSTS is a response header that informs the browser it can only connect to a certain website using HTTPS.  HSTS increases both the speed and security of HTTPS websites.  To fully understand what HSTS does, you need a little working knowledge of HTTPS.HTTPSHTTPS (Hyper Text Transfer Protocol Secure) is a secure version of HTTP.  When a user connects to a site using HTTPS, the website then encrypts the session with a secure sockets layer (SSL) certificate. In layman’s terms, it adds an extra layer of security to the site session and protects against hackers who may try to steal information from web users.As you can …