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Showing posts from August 31, 2018

Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

Twitter confirmed this week it recently ran a test suggesting accounts to unfollow.The test lasted for only a few days, was applied to a small fraction of users, and has since ended, according to a report by Slate.Twitter would not comment on whether or not any brand accounts, or accounts belonging to high-profile personalities or politicians were included in the test; but, per Slate’s report, one user did receive a suggestion to unfollow ESPN commentator Katie Nolan, whose Twitter account has 420,000 followers.A Twitter spokesperson sent Marketing Land the following statement on the test:We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly. We ran an incredibly limited test to surface accounts that people were not engaging with to check if they’d like to unfollow them.Twitter has taken an eagle-eye approach to making its timeline more relevant and improving the overall health of the app during the past year…

Page title optimization – the Holy Grail

Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions.Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page.It’s important to always optimize your page title as search engines mostly rely on it when ranking because it gives an insight into the content of a page. To excel at SEO & get business online, it is important to play by Google’s rules. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%, clearly ranking on Google is essential.Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimizing page titles is an important step. In this article, we’ll talk about best writing practices for page title optimization.Pay attention to lengt…

The newest Forrester Wave on social listening platforms expresses disappointment in the category

The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies.Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download from some of the mentioned vendors, such as Talkwaker or Synthesio, both of which require user registration.)“In our 2016 Forrester Wave evaluation of social listening platforms,” authors Jessica Liu and Arleen Chien write in the newest report, “we acknowledged that the technology had great potential, but its heyday was still to come. We’re still holding our breath in 2018.”[Read the full article on MarTech Today.]The post The newest Forrester Wave on social listening platforms expresses disappointment in the category appeared first on Marketing Land.

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US senator calls on FTC to open new antitrust investigation against Google

Earlier today Senator Orrin Hatch called on the Federal Trade Commission (FTC) to open a new antitrust investigation of Google in a letter to FTC Chairman Joseph Simons. Hatch is the latest legislator to do so.Combined with other events, Hatch’s request suggests that sentiments in legislative and regulatory circles may be turning against Google specifically, and big technology companies in general. Google parent Alphabet has been hit with two multi-billion dollar antitrust fines in Europe in the context of shopping search and its Android agreements with phone makers. These developments have provided additional support to critics who believe Google needs to be investigated.There’s also a sense, in some quarters, that a small number of big technology companies, including Google, wield too much influence over the digital economy. Google, Facebook, Twitter and other technology companies are also seen by many in the Republican party as biased against conservatives, a view voiced frequently…

Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Twitter to enforce new rules around issue ads starting September 30
Aug 30, 2018 by Amy Gesenhues
Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.Learn how to navigate Google’s Comparison Shopping Services
Aug 30, 2018 by Digital Marketing Depot
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.There is no reason to manage bids manually
Aug 30, 2018 by Frederick Vallaeys
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.Why fo…

Twitter to enforce new rules around issue ads starting September 30

Twitter announced it will begin enforcing a new policy for US-specific issue ads starting September 30, along with a new certification process for the advertisers promoting such ads. The move is part of the company’s initiative to improve the health of its platform and rid its feed of bad actors looking to influence US political elections.According to the announcement the new policy will apply to ads that refer to an election or a clearly identified candidate; or, ads that advocate for legislative issues of national importance.“Examples of legislative issues of national importance include topics such as abortion, civil rights, climate change, guns, healthcare, immigration, national security, social security, taxes, and trade. These are the top-level issues we are considering under this policy, and we expect this list to evolve over time,” wrote Twitter’s VP of trust and safety, Del Harvey, and the head of revenue products, Bruce Falck.Any advertisers aiming to promote ads related to t…